"Small Screen" opens the "new play" in the "Large Market" Municipal South District to help the economic recovery to enhance the cultural tourism brand

The Shinan District has launched a public welfare live broadcast from the Media Association.

Since the epidemic of new crown pneumonia, "live broadcast and cargo" has become a unique consumer scene. In order to help regional hotel companies' market recovery, the Cultural and Tourism Bureau of Shinan District, Rong Media Center of Shinan District, and Southern Media Association jointly invited local online celebrities to carry out a new model of public welfare live broadcast consumption, and opened it with the "small screen". "Big market".

A few days ago, Qingdao net red anchor Xiaoming and Chen Million, as the Ambassador of Cultural Tourism Promotion of Shinan District, showed various products provided by the hotels to fans, and introduced to fans through the live broadcast platform. Today, when the media prevails, there are more and more local Internet celebrities like them. With the power of the Internet, the exposure of the special food and human resources of the city's southern district has increased significantly. , Improve the city's South cultural tourism brand.

Shinan District's self -media association actively assumed the social mission of transmitting truth, goodness and beauty, and promoting positive energy. Nine promotional ambassadors including Xiaoming, Yiyou Sauce Saita, Gourmet Traveler Yue Ni, and Chen Million During the consumption activities of the goods, help merchants quickly promote products, continue to create hot brand topics, enhance product exposure, drive product sales through live broadcast, and further promote consumption replenishment and potential release.

At the beginning of February this year, the Cultural and Tourism Bureau of the Shinan District also joined the big Vs such as "Renjia to see", and jointly linked the four cities of Qingdao, New York, London, and Edinburgh to jointly launch the video release ceremony of the Happy Spring Festival "Tiger and Tiger". The promotional videos such as the autumn of Qingdao, "The Winter of Ledong City", "The Qingdao TV Tower of the Yuan Dynasty" VR and other promotional films have been popular, and the continuous output of cultural IP has allowed the city to "out of the circle" again. The Cultural and Tourism Bureau of Shinan District continued to explore the "new play" and used the Internet celebrity as a weapon that broke the dilemma of the cultural tourism industry, and injecting a strong motivation for the "restart" of the development of cultural tourism. From the live broadcast promotion activities of "Spring Blossoms 'Hui' City South" Cultural Tourism Consumption Online to "Learn the Powerful Power" Municipal South District Aid Promotion Platform, to the online celebrity live broadcast to help the goods, a online promotion becomes the city Innovation and exploration of the bureau of the South District, the 15 -benefit enterprise policies in the city of Qingdao City, and the vivid embodiment of the company's endowned platform. (Guanhai News/Qingdao Evening News reporter Zhang Yan correspondent Liu Yang Wang Yunxiao)

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