I believe the power of the "small wave bottom" brand

"Come, try."

"Well! It's so sweet."

On the morning of the 28th, at the high -quality agricultural product exhibition held at Shimen Village, Xiaoradi Town, Mengjin District, the soft seed pomegranate of Shimen Village became a sought -after goods.

In recent years, Xiaolangdi Town has seriously implemented the "151" work measures of rural revitalization, relying on ecological advantages and tourism resources, etc., vigorously develop characteristic agriculture, promote the in -depth integration of agricultural cultural tourism, especially paying attention to brand building and operation, exploring and going out of a brand culture, a brand culture, a brand culture, a brand culture, a brand culture, a brand culture, a brand culture, a brand culture, a brand culture, a brand culture, and a brand culture, a brand culture, a brand culture, and a brand culture, a brand culture, a brand culture, and a brand culture, a brand culture, and a brand culture, a brand culture, and a brand culture. The new road to cultivating brand companies and packaging brand products has injected a strong motivation to comprehensively revitalize the countryside.

Shimen's pomegranate is big and sweet

"It is said that the pomegranate at the bottom of the small waves is big and sweet, and it really is famous." Said Li Chunxia from Xin'an County in the small wave -bottom pomegranate theme park in Shimen Village.

Shimen Village is located next to the small wave bottom line. Due to the construction of a small wave bottom water conservancy hub, it was relocated here in 1993. In 2009, the villagers began to plant soft seed pomegranates.

"Our village households planted pomegranates, and pomegranates have become the" cash cowen "of the villagers." Jing Jin, secretary of the Party branch of Shimen Village and director of the village committee, said that today's Shimen Village has more than 1,000 acres of pomegranate planting area.

The villagers of Shimen Village, Yang Zhanqing and Zhang Qingxia, planted nearly 7 acres of pomegranate, and this year was a bumper harvest. Zhang Qingxia said that her pomegranate was applied with farmhouse fertilizer, and deep well water was poured. She was large, bright, and soft. This year, her pomegranate output is more than 1,000 kilograms per mu, and the sales volume is very good, most of which are purchased by returning customers.

In recent years, in order to give full play to the brand effect of soft seed pomegranate, Shimen Village has established a pomegranate planting professional cooperative, applying for the registered "wave bottom flower" soft seed pomegranate trademark, and implemented unified technical management, unified design packaging, unified foreign marketing, so that soft seeds make soft seeds make soft seeds make soft seeds make soft seeds make soft seeds make softsees Pomegranate has become a brand.

Li Xin, member of the Standing Committee of the Mengjin District Committee and Secretary of the Party Committee of Xiaolangdi Town, introduced that now, driven by the pomegranate brand effect of Shimen Village, Xuanzhuang, Wangjiagou and other villages in the town have developed more than 2,000 acres of soft seed pomegranate, with an average of 1,000 kg per mu. Above, the profit of more than 30,000 yuan per acre made Xiaolang Dibu the largest soft seed pomegranate planting base in Mengjin District. "Eat pomegranate, you remember the" wave bottom flower "brand of the small waves." Zhang Qingxia said with a smile, "Believe in the power of the brand."

The integration and development of agriculture, cultural tourism stimulates the vitality of rural revitalization

Wang Gen'er is a villager in Shangtonggou Village, Xialangdi Town. He did not expect that he could be a model. "I sat here, and some students came to paint." He said with a smile.

Shangtu Lugou Village is located in the Qianshan District of the northwest of Xiaowendi Town. The mountains and rivers are beautiful and stacking. It has become a sketch base for art enthusiasts. Shangtu Lugou Village is a well -known rural self -driving tour base in our city. Here, the three industrial bases of art sketches, wedding photography, and expansion training are created. Villagers rely on tourism to make their pockets drum.

The tourism resources of Xiaolangdi Town have unique advantages, attracting tourists from all over the country. In addition to the tourist attractions such as the small waves of water conservancy hub and the small waves outdoor sports theme park, the town relies on its superior location advantages and deep cultural heritage, adheres to the integration of agricultural tourism and cultural tourism, and has continuously improved its popularity and reputation.

Relying on the Yellow River Ecological Corridor, Xiaolangdi Town has supported three observations of Mushan, Cui Ling, and Jinxi. It is planned to create a new format of "natural scenery+Yellow River culture+slow travel life". Mingda Village recruited Xiangxian to invest 50 million yuan, and built more than 4,000 square meters of "Wangchunxuan" youth research bases. Miaohu Village has built the small waves of patriotism education bases, the old site of the county party committee and county government, and the old site of the county armed brigade through the method of repairing the old site, real -life restoration, and old objects exhibitions.

"The integration of agricultural and cultural travel, farmers are the basis, the travel is the shape, and the text is the soul." Li Xin said that Xiaolang Dowan Town follows the combination of agricultural and tourism, agricultural travel interactive development ideas, and rely on cultural and ecological advantages to promote the in -depth integration of agricultural and cultural tourism. Realize the goals of rural color increase, agricultural efficiency, farmers' richer, and ecological increase.

"Brand View" of Xiaolang Downsa Town

Yesterday afternoon, the academic seminar of the "brand lits the countryside and Xiaolangdi Town to drive rural revitalization" was held in Xiaolangdi Town. "The word" Little Langs bottom "is the name of the water conservancy hub, the regional name, and a loud brand." In Li Xin's view, creating the three words "small waves" into a gold signboard is the real " "Shake Money Tree".

How to build the brand of "Xiaolang Downs"?

In recent years, Xiaolangdi Town has launched the "Xiaolang Downs" brand operation in all aspects, exploring the revitalization path of shaping brand culture, cultivating brand companies, and packaging brand products.

Focus on brand culture. With the spirit of the Yellow River Culture and the Water Conservancy Water Conservancy Project Immigration Spirit, the "China 'Small Landscape Fave' Brand Development International Symposium", "Xiaolangdi World Famous River Mayor, Mayor International Forum", "World Geological Conference", "Agricultural Manager Training" And important activities such as 'head geese' training "cast souls for the revitalization of bacon.

Focus on brand companies. Register the 38 category 287 small category trademarks, push the "small wave bottom" trademark authorization and management to professionalism and diversification, and guide all companies named "Xiaolangdi" to register a company in Xiaolangdi Town, and introduce the introduction of grain fragrance and wine. Good projects such as technology.

Focus on brand products.With the "small wave bottom", the well -known regional public brand as the core, formulate the standards of geographical indications agricultural and sideline products, and further enhance the competitiveness of "small waves" brand characteristic agricultural products such as pomegranate, wormwood, pepper, and Yellow River carp.Today, the "small wave bottom" has become a loud brand.

Li Sanwang Correspondent Zheng Zhanbo Wen/Picture

Source: Luoyang Daily, September 29, 2022, 5th edition

Edit: Wang Zijun

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