Reading Shenzhen ｜ Order "cross -provincial tour" encourages outdoor sports tourism

Text/Yangcheng Evening News all -media reporter Zheng Mingda

A few days ago, the Office of the New Coronatte Pneumonic Pneumonia Epidemic Extraction Headquarters of Shenzhen issued the "Notice on the Prevention and Control of Effective Organization and the Development of the Cultural Tourism Industry" to restore inter -provincial tourism and encourage outdoor sports tourism. It mentioned that "in accordance with the guidance of relevant national and provincial work, it is more scientifically and accurately implement the mechanism of cross -provincial tourism 'melting', and orderly restore travel agencies and online tourism companies to operate cross -provincial team tourism and 'ticket+hotel' and other tourism services."

The good news of inter -provincial tourism recovery came, and the tourism industry began to be active. It coincided with summer tourist nodes. It is expected to usher in warm -up. In the industry, it is generally released by the restoration of cross -provincial tourism.

It is expected to recover during the summer during the inter -provincial market

The most favorable news for the recovery of tourism business in the second half of the year is undoubtedly the scope of the inter -provincial "fuse" mechanism that shrinks from provinces to county.

On May 31, the General Office of the Ministry of Culture and Tourism issued the "Notice on Strengthening the Cross -Provincial Tourism" Mechanism "of the" Cross -provincial Tourism "mechanism", which mentioned that the counties (cities, districts, flags), and high -risk areas and high -risk areas The district (county) of municipalities (counties) directly under the Central Government implements the "melting" mechanism of cross -provincial tourism, and the scope of "fuse" across provinces has been further reduced, and "fuse" is accurately to the "county". And low -risk areas can restore travel agencies and online tourism companies to operate cross -provincial team tourism and "air ticket+hotel" business. The scope of the "melting" mechanism will play a positive role in the recovery of cross -provincial tourism business, which has bet a "strong heart" to the travel industry.

The reporter learned that as soon as the news came out, a number of travel agencies in Shenzhen responded quickly. The first time they launched a number of cross -provincial team tour products to meet the needs of citizens and tourists. The price of cross -provincial tourism products just launched on the launch is very cheap, and the price of air tickets is still in the "cabbage price". Whether it is traveling with the group or freely, the price / performance ratio is very high. Some people in the industry believe that following the two holidays of May and Dragon Boat Festival, the orderly recovery of inter -provincial tourism has enhanced the confidence to accelerate the recovery of tourism. As the summer is approaching, many types of travel needs such as parent -child tourism, summer tourism, and graduation tour will further drive the tourism market to heat up. The inter -provincial tourism market is expected to usher in a small heating in the summer vacation.

With the gradual recovery of the cross -provincial tourism market, consumption related to it has also received more attention. For example, major tourism websites have launched products in various forms and lines such as group travel, freedom, theme tours, custom tourism, etc., and tourists have also acted. According to the major data of major tourism platforms, whether it is the search volume of "Shenzhen" as the keywords based on the place of tourism, or air tickets, hotels, and vacation products, it has improved to varying degrees. Judging from the first batch of products that have been launched on each platform, private groups, exquisite small groups, and high -end groups have attracted much attention to meet the needs of family friends' private travel.

Earlier, Shenzhen Culture, Radio, Television Tourism and Sports Bureau planned and launched five "Shenzhen Cultural Tourism Treasures Line". These lines connected 18 cultural tourism punch points in Shenzhen to deeply excavate and explore the characteristics and connotations of Shenzhen's characteristics and culture, and comprehensively showed Shenzhen Tourism New New way of game formats, stimulate the potential of the tourism market consumption, and help the development of the tourism market.

Graduates and family tourists become "main forces"

Graduates, primary and secondary school students and family tourists who have been in the summer vacation have become the "main force" after inter -provincial tourism. Many tourists also chose the way to make an appointment: first look for the travel destinations of their favorite, book tickets in advance, then plan the line and improve the travel plan, and the travel planning is getting stronger and stronger.

In the summer, Shenzhen Fairview China · Folk Village launched a photo of the fantasy flower car tour.

Recently, the reporter visited a number of tourist stores in Shenzhen, and interviewed citizen tourists who had a willingness to travel and reserved in the store in the store. "Domestic attractions of" check -in "are the ideas of most citizens. They said that they will choose to travel in China during the summer or National Day holiday, and citizens have planned two inter -provincial tourism plans. Travel practitioners in stores told reporters that many citizens have recently visited the store to consult tourism products, and most of them are parent -child families and graduates.

Summer Shenzhen Happy Valley launched parent -child festival activity in the picture

Coinciding with the summer tourist nodes, the recovery of inter -provincial travel has greatly increased their confidence in tourists. Many graduates who have just ended their college career also took advantage of this summer vacation to have a "graduation trip". "Yunnan is the first stop for my graduation trip this year." Luo Luo, who had just participated in the graduation ceremony, came to consult the tourist route. She told reporters that she always wanted to go to Yunnan to play, and just happened to take advantage of this opportunity to reward her journey from afar. Although I was in a relaxed mood, the epidemic prevention and control did not relax. She carefully prepared the mask, hand -wash, disinfectant and other items to prepare. "Do a good job of protecting can you play with peace of mind." Luo said.

Photo of respondents in Shenzhen Happy Valley Graduation Season

The reporter found that since the recovery of across provincial tourism, many scenic spots have launched a graduation season, parent -child festival and other players to attract tourists in the summer of many scenic spots. Shenzhen Happy Valley Parent -Child Festival increases the fun of parent -child play; the welfare of the world's window themes is full ... In addition, Shenzhen related tourism routes are also launched simultaneously, and some tourist routes highlight the environmental quality, health index, risk, etc.

"Many tourists will learn about the hotel's star, group meal standards, and free activity time to the key online red scenic spots before travel. This shows that everyone no longer satisfies the" one tour ", and pay more attention to the travel experience. I hope to swim in depth. Experience the local landscape and culture. "The relevant person in charge of Kanghui Travel Agency told reporters that it has been sold for low-risk areas to sell" Luxury Autumn Double Pit-East China Five City Shuangfei 6-day luxury journey (Shenzhen round-trip) "" Guilin Ship Tour 100 The Da Li River 3 days of pure high -speed rail group "" Cloud meadow hiking paradise — Wu Gongshan three -day high -speed rail pure play group "and other products. At the same time, the reporter noticed that the price of foreign tourism products has recently been launched a lot than the price of the same period last year. The Shenzhen Dali+Lijiang+Yulong Snow Mountain+Shangri -La, which was sold on Shenzhen, sold in Shenzhen, on the 5th night of the group tour. The price only costs 1372 yuan/person. It also includes round -trip air tickets. Zou Feng, president of the Shenzhen Travel Agency Industry Association, said that during the recovery stage of inter -provincial travel, the prices of tourist reception resources such as hotels and air tickets are still low. In addition, it is currently in the early summer seasons, and many domestic locations have entered the best tourist season throughout the year. Therefore, at this time, the starting performance is the highest.

Merchants are in the summer market to increase

In the orderly restoration of cross -provincial tourism in Shenzhen, a tourist destination was immediately thrown to the citizens. A few days ago, the "2022 Guangdong -Guizhou (Guangxi Section) High -speed Rail Economic Belt Tourism Alliance Promotion Conference" was held in Shenzhen, which aims to promote regional tourism resources and deepen regional tourism cooperation. The theme of the promotion activity is based on the theme of "Play with Gui Liu He by high -speed rail", allowing the audience to tompy the charm of the cultural tourism charm of "World Guilin", "Liuzhou" and "Long Shou Hezhou" in "True Listening", "True" and "True Feeling". The three theme lines of landscape, folklore, and red are released for Shenzhen citizens to travel.

2022 Guangdong -Guizhou (Guangxi Section) High -speed Rail Economic Belt Tourism Alliance Promotion Conference Conference

Guangdong, Guangxi, and Guizhou three provinces and districts are connected by 13 cities along the provinces, which constitute the "three -hour urban tourism circle" pattern of Guangdong, Guizhou and Guizhou. The emergence of these new construction and new upgrade projects not only enriched the cultural tourism experience of cross -provincial tourism with "new blood", but also further boosted confidence in the development of tourism industry during the epidemic. According to the calculation data of the China Tourism Research Institute, during the Dragon Boat Festival during the Dragon Boat Festival, the average radius of tourists' travel radius increased by 8.3%compared with the Labor Day holiday this year; the average recreational radius of tourists in the destination increased by 26.1%; Waiting for the cultural tourism experience, the active activity of the Dragon Boat Festival has a significant improvement -the bottom of the Dragon Boat Festival travel market has rebounded, which has strengthened the tourism industry's confidence in the market recovery in the second half of the year. Many businesses have also focused on the market this summer.

"Before the summer, the local area is scrambled to open across provincial tourism. On the one hand, the situation of the epidemic has improved, and the long -back -long travel needs are fully released during the summer reservation. On the other hand, it is ready to go around. Strive to seize more peak season dividends before the holidays. "Fang Zeqian, an analyst of the Ctrip Research Institute, said that he must still be cautious and optimistic about the long -term expectations of the tourism industry. In Fang Zeqian's view, the real recovery of inter -provincial travel still needs to wait for a while, and the travel confidence of tourists is still in the process of recovery. At this time, the differentiated innovation marketing and the subsidy policy of the people will be the magic weapon of the summer tourism 'watershed ".

The reporter found in the interview that some parents were cautious and wait -and -see for cross -provincial tourism. On the 21st, Ms. Meng told reporters: "We have not been in Shenzhen in the first half of this year, and now the children are about to release the summer vacation, and they want to take him out. When the child is in class, we think about it, and decide to travel short -distance in this city. "In the interview, parents revealed that two travel lines have been booked in the summer, and they are surrounded by surrounding cities and do not intend to go to the distance.

Source | Yangcheng Evening News · Yangcheng School

Editor -in -law | Li Cheng

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