Yuping Huangtao from "can't sell" to "sell without worry"
Author:Guizhou Daily Time:2022.09.29
A mobile phone opens high -quality agricultural products "out of the mountain"
Yuping Huangtao from "can't sell" to "sell without worry"
"A mobile phone opened the door to the sales of agricultural products."
Zhang Jianping in Chai Chong Village, Zhujiachang Town, Yuping Autonomous County, Tongren City. This harvest season is very satisfying. Last month, the yellow peach of his base real estate sold out through the Internet, which also attracted the surrounding people to follow suit.
When I walked into Chai Chong Village, I saw the yellow peach trees planted around. In retrospect, the folks were not optimistic about this industry. They were afraid of technology and could not keep up.
In 2016, Yuping promoted the cultivation of boutique fruits such as Huang Tao and participated in entrepreneurship to the returnees, and provided support in terms of technology and other aspects.
After the opportunity, Zhang Jianping made up his mind to transfer 65 acres of mountains in the village to plant yellow peaches. In his opinion, the Huangtao industry has not high requirements for land, stable fruit hanging, relatively small field investment, and processing products in the market.
In 2018, Zhang Jianping's yellow peach ushered in the first fruit.
Take pictures, edit documents, and advertise around the WeChat circle of friends. He is looking forward to the praise and order of everyone.
There is still a gap between ideal and reality. Due to the late start of Chai Chong Village, Huang Tao was very famous, and the sales of the circle of friends were not ideal.
Zhang Jianping had to give the fruit to relatives and friends to taste it, and sent it to the major business super sales, and even dragged it to the street with a tricycle to sell it.
In the event of setbacks, he reflected: How can you sell it with good quality and good selling good -selling Chai Chong Village?
The local party committee and government are also thinking about how to let high -quality agricultural products get out of the mountain?
Embracing the Internet can make agricultural products "take the clouds". Tongren City focuses on improving the level of application of rural e -commerce, and integrates online and offline as the starting point to cultivate new types of rural market entities.
The 32 Yuping Yellow Tao Cooperatives, including Zhang Jianping Huang Tao Base, began to try to sell them throughout the country through online channels such as official micro -malls, Taobao, Youzan Mall, WeChat Mini Program, and Gui Nong.com.
Take your mobile phone to collect orders in the orchard, and the logistics vehicle directly enters the base. "In less than half a month, more than 20,000 pounds of yellow peaches were sold out, and only one percent was offline retail." Zhang Jianping lamented the effect of online sales.
In order to help agricultural products get out of the mountain, Tongren City has accelerated the comprehensive transformation of agricultural e -commerce. Build and improve the "Guizhou Shipwood · Tongren Hub Warehouse", bring together local enterprises and characteristic agricultural products, build an integrated operation model of "Yuncang+Service Center+Site+Base+Farmers" The provincial, city, and county -level cloud warehouse supply chain system of the county -level node warehouse has reduced the intermediate links in circulation and accurately connected the small farmers with the large market.
"The central warehouse is dispatched in the province every day, and the warehouses are shipped directly according to the background orders." Ma Li, general manager of the Tongren Hub Warehouse.
From the street to the online sales, a network cable, a screen, and a mobile phone open up the high -quality agricultural product "out of the mountain", and realize the "unable to sell" to "selling".
It is reported that Tongren City has made full use of the new models, new technologies, and new formats to create live villages and live broadcast bases, prompting rural e -commerce to become a strong starting point for consolidating and expanding the results of poverty alleviation results. (Reporter Ge Yongzhi)
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