[Longyuan Giant Change · "Number" said ten years] Gansu Qingyang: Red fertile soil blooms the flower of cultural tourism

Qingyang night scene. (Data map, all photos of this article are provided by Qingyang City)

New Gansu · Daily Gansu.com reporter Wan and Minwen Yao Wei

On September 28, the "Silk Roadman · Silk Road Love -Online Media Gansu Xing" hosted by the Gansu Provincial Party Committee's Network Information Office and hosted by the Gansu Channel of Phoenix.com entered Qingyang City to understand the development of cultural tourism in Qingyang.

Since the 18th National Congress of the Communist Party of China, Qingyang Cultural Traveler has developed the development goals of "let more people understand Qingyang, feel Qingyang, and make the business card of Qingyang tourism." Strengthen the protection of cultural relics, and strive to promote the prosperity and development of the cultural undertakings, and the improvement of quality and efficiency of the cultural industry. It depicts a beautiful picture of the integration and development of the cultural tourism industry on the land of Longdong.

Over the past ten years, the number of people's average tourists in Qingyang has jumped from 2.9 million to 10.548 million, and the average annual tourism revenue has increased from 1.221 billion yuan to 5.44 billion yuan.

A bird's -eye view of the land of Longdong. (Data map)

Wandering all over the mountains and rivers, the brand "stands"

In order to effectively enhance the popularity of Qingyang in the tourism industry, in the past ten years, by participating in the travel and fellowship of tourism, cultural expo, and expo, Qingyang Cultural Traveler has actively promoted and propagated Qingyang to major cities, bringing Qingyang tourism to the motherland. The big river north and south.

At the large -scale events such as the Northwest China Tourism Marketing Conference, the Dunhuang Xing · Silk Road International Tourism Festival ... Qingyang Cultural Travel fully demonstrates rich tourism resources to friends in the industry, and has been negotiated with major travel agencies across the country to sign "attracting customers entering to enter. The "Qing" agreement allows more tourists to come to Qingyang, understand Qingyang, and feel Qingyang.

At the same time, Qingyang City is based on local cultural tourism resources. With the help of Xiangbao Folk Culture Festival and the Farming Culture Festival, it actively carries out various types of tourism activities such as "Baishe Tournament Touring Qingyang" stepping on the line and tourism commodity contests. , The Northwestern Revolutionary Red Tourism Alliance, etc., forms a good situation of complementary advantages, resource sharing, and win -win cooperation with surrounding cities, and the popularity of Qingyang tourism has continued to increase.

Qingyang night scene. (Data map)

Celebrate the reputation of Qingyang with foot publicity methods

The industry's popularity has been improved, and how can we continue to increase their exposure among tourists?

From the traditional radio and television newspapers and magazines, to the web, WeChat, Douyin, and fast hands in the networked era, Qingyang Wenwen travelers followed the trend of the times and used all kinds of publicity methods to work. Actively use the advantages of fast spread, wide coverage, and strong influence, innovate the form and means of influence, form online publicity and marketing formation, and activate the surrounding and key customer sources markets.

In the past ten years, Qingyang City has opened a Qingyang cultural tourism column in the Longdong Daily, and has opened a "visit Qingyang" column in the Qingyang News client in the palm of the Palm, and vigorously promotes Qingyang cultural tourism resources. The official WeChat public account, video number, Douyin, fast -handed number, etc. of Qingyang Cultural Sports, Radio, Television Tourism, etc. have been opened. Nearly a thousand videos have been released, and the annual reading volume is nearly 100 million times. People know.

With the continuous expansion of Qingyang Cultural Tourism, the image of Qingyang appeared many times on CCTV Channel and appeared frequently on the Provincial Satellite TV Channel. It is worth mentioning that Qingyang participated in the "Charming Chinatown" competition, and won the title of "Top Ten Charm City" with the fourth place in total. ", Light up the business card of Qingyang.

Carefully create products Qingyang tourism "fire"

In order to allow tourists to Qingyang to play well, eat well, and live well, and effectively feel the charm of Qingyang and appreciate Qingyang's style, Qingyang Cultural Travel has carefully designed a variety of tourism line products through extensive solicitation and field demonstrations to meet Diversified market demand.

Over the past ten years, Qingyang Cultural Tourism has vigorously developed red tourism, grasped the 100th anniversary of the founding of the party and the study of party history, vigorously promoted the spirit of the Nanliang, and integrated the relics of the red scenic spots, revolutionary memorials and revolutionary relics in the city and outside of the city. The road "two -day tour, promoting the" South Liang Spirit "one -day tour, two -day tour, and the" Red Wo "five -day tour in the province.

At the same time, Qingyang City combined with the fast channels built by high -speed rail and highways, connecting rural tourism demonstration villages and key villages in various counties (districts) to promote the integration of tourism and culture, agriculture, water conservancy, health, sports and other industries. Rural tourism boutique lines, combined with holidays to launch theme tourism routes, high -quality tourist routes such as "the most memorable Dragon Boat Festival Fragrant Dragon Boat Festival" and other boutique tourism lines have been released one after another.

In winter and spring, for the surrounding customers' markets and key navigation cities, it is designed to launch winter and spring tourism boutique line products such as ice -skiing healthy tourism, rooting and exploring the source culture tour, and provides tourists with a variety of travel options.

Looking back on the past grades, look forward to the future.

At a new historical starting point, Qingyang Wenwen travelers will continue to explore new methods, use new methods, and continuously enhance the popularity and influence of Qingyang tourism. In order to help Qingyang's tourism increasingly hot, in order to build a regional central city in Shaanxi and Gansu, the city of ecologically livable cities, a city of humanistic charm, and a city of entrepreneurship and innovation.

Longdong is located in green mountains and green water. (Data map)

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