Zhanhua Fengjiazhen extended the "industrial chain" to release the "strong energy" of the industry

On the morning of September 26, a logistics vehicle full of seafood in the market of Lubei Water Products in Fengjia Town, Zhanhua District, Binzhou City, came in and out of the market, crowded, and the volume of blowouts brought the popularity here.

"Our grilled shrimp is moderate saltiness, the taste is strong, and the taste is full of fragrance! Special selection of high -quality live shrimp seawater is cooked. It not only retains the unique taste of prawns, and has a good taste. . "Wang Xiao, the Internet celebrity of Yaowang Village, Fengjia Town, Zhanhua District, while choosing roasted shrimp and introducing the scene of Fengjia grilled shrimp. According to Wang Xiao, seafood and other seafood such as fast -moving, Taobao and other platforms have more than 17 million fans and an annual turnover of about 8 million yuan.

Fengjia Town, Zhanhua District, adheres to the revitalization of the digital economy to empower industries, and uses the "big data" and "cloud platform" that young people are good at "second -generation fishery" to create a new model of "market+network+consumer". In particular, relying on the four major seafood markets of the town, the Internet supply and marketing market network of the aquatic products is unblocked. The online sales volume reached 500,000 tons/year, covering more than 500 aquatic wholesale sales points in more than 500 major and medium -sized cities across the country. The sales channels of "online+offline" are used together to achieve "online+offline". Among them, the grilled shrimp industry relies on platforms such as Douyin, Kuaishou, Xiaohongshu, Taobao Live broadcast to create a new model of "market+network+consumer" e -commerce development model of the grilled shrimp industry to achieve the integration of "production, sales, and transportation" of roast shrimp , Formed the "Feng family roast shrimp model" for rural e -commerce to promote rural revitalization. At present, there are more than 300 grilled shrimp e -commerce, with an annual sales of over 1 million kg. The sales area covers more than 500 cities across the country, and the online sales of grilled shrimp have reached more than 20 million yuan.

"Now it is the peak season for grilled shrimp processing and sales. Today, 6,000 catties is processed. 3,000 catties is booked by the customer and has been out of the box. In addition, there are 3,000 catties. This morning, it is sold to the market for sale." Fengjiazhen Fanzhuang Village Seafood Processing Cooperative, a member of the product wholesale market, said Ren Kaiyuan. His daily processing volume is 3,000-6000 catties, and the annual processing volume is about 500,000 kg. "We now have a total of 85 aquatic processing enterprises. They produce and operate more than 280 kinds of drying products such as fish and shrimp, crab and shellfish, and more than 500 tons of mid -to -high -end aquatic products such as sea cucumbers, sea cucumbers, and dry shrimp." Fengjiazhen Town Tian Honghai, staff member of the Aquatic Industry Association.

"We implement the high -value reform of the aquatic industry, promote the coordinated development of" industry -university -research ", and set up a high -value agricultural science and technology research institute and the aquatic industry association in Zhanhua District. "Innovative and entrepreneurial community. Establish a cooperative relationship with Qingdao University of Science and Technology, develop 8 flavors of shrimp sauce, 4 flavored flavor fish products, and high -tech products such as sober peptide and anti -aging peptides." Li Yingjie, the person in charge of the hospital. According to Li Yingjie, since 2022, the Aquatic Industry Association has provided 132 person -times of consulting services such as equipment and technology for the town's aquatic processing business, and assisted 13 facilities such as drying, sorting, and cooking.

Fengjia Town, Zhanhua District, accelerate the construction of a modern industrial system of "park leadership, Lianzhen film film, and clustering chain", to achieve a win -win situation of regional popularity, driving industrial radiation, and farmers' rich income. The town's water industry has more than 20,000 employees in the first and secondary industries, which drives the people to increase the income of 6,700 yuan an annual income. At the same time, the service industries of town and district catering, accommodation and other service industries have developed rapidly, and more than 2,200 merchants have been absorbed.

"We will based on the advantages of resources and characteristics, make articles on" fishing ", seek development on the" sea ", continuously extend the industrial chain, increase the value chain, vigorously develop the water industry, and strive to increase the added value of the product, drive the masses to increase their income and become rich, and become rich. Lighten Fengjia aquatic business card. "Speaking of the next plan, the deputy secretary of the party committee of Fengjia Town and the mayor of Zhanhua District, Zhang Yiman, said with a longing look. (Jia Haining, Han Ling)

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