One -grammar comments ｜ Phenomenon -level super casual mobile games are mostly difficult to escape and fate quickly, good products, long -term operations, but can last long

Giant Network has the top list of the revenue of global super casual mobile game issuers, and the ball of the ball is eye -catching

On September 28, Sensor Tower recently released the latest report of "Super Leisure Mobile Games Market in 2022". The report shows that based on the statistics of the APP Store and Google Play App Store, Giant Network has become the most promising performance in the world's global super casual mobile game with the dazzling performance of "Ball Battle" in the first 8 months of 2022. business. According to the Sensor Tower report, super casual mobile games have become the highest download mobile game category in the world for 4 consecutive years since 2019. In the first eight months of 2022, the downloads of global super -recreational mobile games reached 8.73 billion, accounting for 30%of the total download of global mobile games; the revenue of super -leisure games was innovative, with a cumulative approaching US $ 160 million. It is worth noting that Sensor Tower only counted the data of the App Store and Google Play apps, excluding advertising monetization and revenue of third -party Android markets.

Qi Shi: In addition to the East Asian market, in fact, popular mobile games in most areas of the world are mainly mild leisure games. Many gamers only see heavy games such as "Glory of the King" and "Call of Duty". Domestic large -scale games such as "Original God" have succeeded in overseas markets, but they can also generate a lot of income. Phenomenon -level games like the recently popular "Sheep" are actually moving endlessly like crossing the river. Qing's super casual products are quite rare. The long -term operating capabilities of the giants have the key to opening the game market in addition to "Journey".

Byte VR company applies for XR trademarks

The Tianyancha APP shows that recently, Beijing Birds of the PICO-VR affiliated company of bytes of Bytes applied for registering multiple "PICO XR" trademarks, and international classification involves advertising sales, education and entertainment, scientific instruments, etc. For application.

Feng Qingyang: From the perspective of the C -terminal market, the XR application has not yet ushered in a real outbreak. Compared with the XR boom of five or six years ago, the XR industry is now developing down -to -earth. The current XR industry is not only rapidly developing in hardware manufacturers, but also has very outstanding development potential in terms of content development. This is also the core of the headline layout. After the technical iteration of the past few years, the chip technology, the bottom software algorithm, display technology, battery technology, and the content ecology of the XR market have undergone tremendous changes. In addition, operators are also very actively investing in the development of XR to jointly promote the infrastructure and content ecological construction of the XR industry. The future is available.

The "Tao" and "Spell" of the workplace season -answerer, the number of views exceeds 150 million

On September 28, Zhihu's workplace season activities ushered in the finals. Eight -dimensional professional discussions from eight sections such as career planning, job search, advanced workplace, management communication, and workplace psychology provided all aspects of the workplace and targeted at all aspects, targeting the people of the workplace Sexual work guidance. Data show that since the workplace season activities have been launched, the number of related topics has accumulated more than 150 million, and the content of the workplace has exceeded 350,000. During the event, the workplace topic has appeared on the hot list for more than 80 times.

Haoyi: For many knowledge products, there is no rigid indicator of "effect". Because the "effect" depends on the user's expectations, it is the key to make a good job to enhance the user's sense of gain. How to improve the sense of gain? Extensive and targeted content can be done: the postgraduate entrance examination is still the work; how to communicate with colleagues, bosses, and unhappy jobs, these intuitive problems can allow users to clearly perceive from them. Who and who meet themselves with themselves meet themselves. In the same question, what do they do, and what kind of solutions have the professionals give, which is equivalent to expanding the intangible products of knowledge. Based on this, users' judgment on product value does not depend on what they really get, but on what they perceive. Not just content products, this is applicable for all Internet products.

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Ctrip car rental access Tencent travel service provides domestic one -stop car rental services

Recently, Ctrip rental and Tencent's travel services have officially reached cooperation. Ctrip rental has officially settled in Tencent travel services to provide one -stop online booking domestic car rental services for users of Tencent travel services. According to reports, in the first half of this year, Ctrip's domestic car rental business transaction volume increased by more than 90 % compared with the same period in 2019; services covered more than 700 cities, with more than 2,000 models, and established in -depth cooperation with more than 4,000 car rental companies in China.

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