How are mobile phones "contracted" our lives step by step?

The development of things is periodic

"Bottleneck" may mean a new beginning

We must not have thought that we have used Nokia mobile phones to play greedy snakes more than ten years ago. Now that mobile phones have become a necessity of life. You can do nothing when you go out, but you ca n’t take your mobile phone, scan code, pay, swipe bus cards, take pictures, listen to songs, and contact others. Unconsciously, smartphones replaced MP3, cameras, wallets ... "Contract" our lives with our own power.

In 2022, it can be said to be the "year of adults" of smartphones. From the perspective of the industry, smartphones began to emerge in 2004. The following year, Chinese Internet users officially exceeded the 100 million mark. It was also in those two years that old giants such as Nokia and Motorola launched the first smartphone. Huawei developed mobile phone chips. OPPO was officially established and gradually deployed the mobile phone market ...

Now 18 years, standing at the "adult ceremony" pass, the mobile phone market seems to show a weak state. Many people believe that the development of smartphones has touched the ceiling, and it is difficult to have breakthrough explosive products. Mobile phone manufacturers all appear. Where should I go? However, it is not difficult to find out in the past that the development of things is periodic. Under the demand side and the exploration of the supply side, the "bottleneck" may mean a new beginning.

Cut into the mobile phone blue ocean

Founded in 2004, OPPO happened to be "18 years old" this year. As a witness and participant in the domestic mobile phone market, the growth history of OPPO is also the history of evolution of Chinese smart phones.

Initially, OPPO's main business was not mobile phones, but MP3 and MP4 popular at the time. I still remember that in 2005 and 2006, the mobile phones were far from being so "universal" today. Song, vote on SMS with your mobile phone.

With excellent design and video performance, OPPO has created classic products such as OPPO X3, X9, S9, and has become a youth memory of the post -90s. With the rapid development of the economy, the people's living standards and consumption demand have continued to increase, and Chen Mingyong, the founder of OPPO, realized that it would not be a brand that swallowed the MP3 market, but mobile phones, so OPPO began to target the mobile phone market in 2005. Essence Facts have proved that he has predicted right.

In Chen Mingyong's view, the mobile phones on the market were relatively rough and not exquisite, and the exquisite appearance was often poor. OPPO wanted to try to create a delicate, beautiful and good user experience.

Based on the advantages and technical genes accumulated in the MP3 field, OPPO released the first mobile phone in 2008 to obtain market recognition. Since then, OPPO has gradually launched a variety of large -screen music phones, flipping mobile phones, and slider mobile phones such as Real, U529, A209, and accumulated the first batch of users.

Under the rapid expansion of the market, it has also become an era of different mobile phone brands and various magical powers. Each segment has leaders, and the communication, audiovisual, battery, and face value are good at winning the field.

The flip phone that used to be popular

In 2008, there was another iconic event -domestic 3G communication was officially launched, and the mobile Internet began to gradually popularize. In the following two years, "can access the Internet like a computer" began to become a new goal of mobile phones. According to Ai Media Consultation data, mobile consumers' demand for online video and mobile TVs has increased in 2010. Among them, online video demand increased from 19.9%in 2009 to 33.2%in 2010, which has doubled in a year. The connected mobile broadband Internet demand also reached 56.2%in 2010.

Under the wave of times, mobile phone manufacturers have responded to emerging needs. Apple launched 3G smartphones, HTC released the world's first Android phone, Xiaomi was born in 2011, and the old era giants gradually withdrew from the historical stage ... Smart mobile phones "big big" big mobile phone "big big mobile phone" big big "big mobile phone The unification of the "era came into the" era.

Evolution from function phones to smart machines

Diversity breakthroughs of smart machines

In the era of smart phones, listening to music, playing games, taking pictures, watching videos, etc. is no longer the "additional function" of mobile phones, but becomes "standard"; the core of competition is no longer "doing" it is good".

In the past 10 years, the development of smartphones has witnessed the upgrading of consumer demand and changes in lifestyle. OPPO has also launched too many products that lead the market or even change the market, becoming the participants, promoters and leaders of the smartphone industry.

For a long time, the first choice of selfie enthusiasts is OPPO. In the era of beauty selfie, front camera avatar pixels are the fields of key breakthroughs in mobile phone manufacturers. In 2013, OPPO creatively launched a camera -rotated camera mobile phone OPPO N1. Use, welcomed by selfie enthusiasts. In 2014, its upgraded version of OPPO N3 was equipped with a 64 million ultra -clear painting electrical rotation camera and was also rated as the "annual camera mobile phone" of the year.

Smart mobile phones have complete functions, and power consumption has become a "Akseli". In the past, the focus of manufacturers' attention was mainly based on battery capacity and power consumption performance. OPPO looked forward to the charging speed. As early as 2014, OPPO Find7 was equipped with VOOC flash charging technology, "charging for 5 minutes, 2 hours of call". In 2018, OPPO further proposed the concept of SuperVOOC super flash charging concept, which can be fully charged in 35 minutes and quickly commercialized in multiple products. This series of products have set off a storm of fast charging technology in the industry. Since then, fast charging technology has become the standard for smartphones. Quick charge technology has become the standard for smart phones

This also proves that as a supply side, manufacturers must not only continue to respond to the new needs of consumers, but also through the prediction of the market, superimposed technological advantages, and "lead" consumer demand. Just like planting a seed in the minds of consumers, making consumers realize that "it can be like this." And when the seeds are rooted and the experience threshold rises, it will not fall again, which will affect the overall change of the industry.

In addition to selfie technology and fast charge technology, OPPO has also brought other breakthrough models. For example, in 2012, the first domestic smartphone OPPO Find 5 with 1080P screens was launched to lead the industry into the FHD full HD era; Find X's new product, the screen share of 93.8%, leading the "full screen era"; OPPO Find N's first folding screen product released at the end of last year is called "the shallow folding screen mobile phone". The cost of the precipitated vertebral hinge is more than 4 times the cost of ordinary hinges. It is the most complicated and most cost -effective folding screen phone hinge on the market. With the 120Hz mirror screen jointly developed by OPPO and Samsung, after the 6th version of the design scheme, the "zero -sensing crease" was guaranteed.

"Breaking Breakthrough" is the theme of the smartphone industry during this time. Mobile phone manufacturers specialize in their own advantages areas, testing whether they can make the advantages to the extreme, and rely on the exploration of technology, excellence and observation of the consumer market, and constantly find new breakthroughs.

Infinite possibilities in the future

In 2022, the growth rate of smartphones that ushered in adult ceremony slowly, countless sounds guess whether the industry has ushered in ceiling? In the process of exploring the extreme, is the simple parameter rise and the iteration of scene technology have no breakthrough progress? Where is the next breakthrough field of smartphones?

The answer may be unknown, but it is interesting that as early as 2008, when Chinese mobile phone users reached 690 million, some people had said that the mobile phone market had become "saturated". Today, Chinese smartphone users have exceeded 950 million.

This market is still full of vitality and potential, and mobile phone manufacturers are also building a "dual -pronged" strategy centered on mobile phones -vertical depth of the underlying technology and innovating experience; horizontally expanding service boundaries, breakthrough in multiple directions. Innovation is an eternal theme, and the brands have never lost the courage to trial and error and innovation.

At the end of last year, OPPO launched the first self -developed video -specific NPU chip Mariana X. In fact, as early as 2017, chip research and development work has been opened within OPPO, accumulating a certain patent advantage, and accumulated a mass production supply chain It was officially launched after ability. The "core planning plan" is OPPO's deep consolidation of basic skills and hard power, and it also brings new breakthroughs to the experience of high -end product experience.

"Pantanal" intelligent ecosystem is the horizontal development of OPPO -based on the trend of "mutual integration of all things", use smart cross -end systems to create the ability to open up different scene services, so that mobile phones will become a medium connecting other smart devices to the medium It can achieve a number of functions such as smart car space, one -stop travel, unbounded coordinated office, cross -end memories of albums, multi -end security guardians, etc. The user experience is more unbounded and smooth.

The unbounded experience of all things in the era of mutual integration

At the same time, Pandanal also united with the two key technologies of Mariana and Smart Cloud, forming a solid technical base for OPPO's mutual integration. This is the future direction of OPPO aims to break through, and OPPO continues to self -innovate under innovation as its driving force.

In 18 years, the white horse passed the gap, the smartphone industry turned upside down, and what would the mobile phone look like in the future, and what new surprises can be created, no one knows, but it is worth looking forward to.

Author: Zhu Ying

Edit: Ma Min

Operation editor: Ma Xiaoyi

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