Cover comments | less bad fun jokes, reflect respect in details

□ Jiang Yanzheng

"Good -looking women are not reliable. Women who are not good -looking are not good -looking nor reliable." Recently, in a shopping mall in Linhai City, Taizhou, Zhejiang, some citizens found that the above -mentioned texts were degraded by women. On the morning of September 28, the staff of the mall apologized that it had been reported by the customer. After the inspection, it was found that the text was indeed inappropriate. The same film, including this one, has been removed. (China News Agency)

In business, this low -level error is unreasonable. A basic truth is that offending female customers must mean the loss of customers, and economic losses are obvious. From the perspective of social value identity, this "face value trial" and "labelization evaluation" of women's groups itself appear greasy and malicious. In fact, in recent years, advertising announcements have frequently flipped on gender issues, and what is transmitted behind it is still the usual self -righteousness of business narrative.

Is it intention to clarify whether this matter is intentional or wrong. Back to the copywriting itself, we may be able to straighten out some clues. The original text is a question and answer body: a woman who looks good is not reliable, "Isn't it good?", "Not good -looking nor reliable The probability is a "paragraph", full of self -proud shaking psychics and the "reversal" of the tone. In this regard, this is another car accident that played.

In all the overall general, it is pointed at the point of "good -looking, not good -looking", "reliable and unreliable", and a few words can be called a transient injury, which almost constitutes a systematic offense. First of all, there is a hidden "watching". This kind of "look at" from the perspective of the opposite sex, arrogant and upset; more, the argument such as "good -looking women is not reliable" is full Full of "vases" prejudice, this is a typical gender discrimination and reverse face value humiliation ... This controversial text, between the lines, is full of vulgar uncle fun, narrow, paranoid and provocative.

Theoretically speaking, the mall opens the door to do business, and there will be no reason to pick things up for no reason. The reason why there may be accidental factors on this matter. We know that this text appears on the elevator door film. Such films are more of the temporary and disposable consumables of the elevator, and they are not different from the officially created cultural propaganda logo system. Because of this, its decision -making level is low and the audit process is relatively loose, which is likely to cause negligence. But in any case, the negative impact of the matter has been caused, and the lesson is not deep. Low -level jokes of less brain, more respectful respect and prudential details, so that less offending and less disputes can be made.

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