Use "Black Technology" to tell the "Old Story" Zhang Yujiu Culture Museum "reinstall" and then set off
Author:Jiaodong Online Time:2022.09.28
Jiaodong Online September 28 (Reporter Wu Yuxin) A century -old youth, Zhang Yu, who was born in 1892, ushered in the 130th birthday this year. The Zhangyu Jiujiu Culture Museum, which was founded in 1992, has been updated after three generations and two times. Now the third comprehensive upgrade and transformation has been initially completed. It will officially return on September 29 and open to the society.
What surprises will Zhang Yu carry again when you have a long time and now, what surprises will Zhang Yu bring back with us when he is in golden autumn?
Miss the heart of boxing, remember the dream of rewarding the country
"Born as the Chinese nation, when it comes to the Chinese people." These words are from the founders of Zhang Yu and the famous patriotic overseas Chinese leader Zhang Yanshi. At the age of 17, he went to Nanyang, started in scratch, ranked among the richest mans, from reclamation to finance, from minerals to shipping, and founded more than 40 companies in his life. During the heyday, the assets reached 80 million silver. "Rich and enemy country".
However, the blood of destiny is difficult to cool. Zhang Yanshi chose to farewell to the comfortable life of a giant, and became a patriotic businessman who had been in business. The red heart of the industry and business saving the country drove him.
Zhangyu Wine Culture Museum (renderings)
Zhangyu Wine Culture Museum (renderings)
Entering the Zhangyu Wine Culture Museum slowly, it was the deep feelings about this original intention. The exhibition hall is based on the deep black and gray color, supplemented by the color of the golden texture as the embellishment, just like Zhang Yu, who is brave and new in the history of suffering, a bouquet of light is enough to break through the darkness, bringing hope to the country and the people.
Zhangyu Wine Culture Museum (renderings)
The cultural relics in the exhibition hall, silently recorded the years: In the letter with the Qing Dynasty's ambassador Gong Zhaoyi in the UK, the ancestors flowed with the patriotic aspirations of the Shangqiang Kingdom; , Introduce the ardent hopes for Chinese wine; on the old door of Zhang Yu's company a century ago, the six characters of the "Zhangyu Brewery Company" written by Weng Tong and Mr. Lao Lao's pro -book represent the door of the Chinese wine industry.
Zhangyu Wine Culture Museum (renderings)
In this yellowish memory, the fresh and dazzling gem blue area looks particularly prominent -that is the "Blue House" of Mr. Zhang Yishi in Penang, Malaysia. One of the good buildings ", the second place was selected by the famous tourist media" Lonely Planet "as the second place in the world. The classical layout of the Chinese -style courtyard is also decorated with western -style decorations such as painted glass, rotating stairs, and mosaic floor tiles, which perfectly reflects Zhang Yishi's personal style of harvesting and storing, Hainan.
Through the special "multimedia transparent screen", tourists click on the screen to obtain the "Blue House" roaming experience; the real -world photo next to Malaysia's "Blue House" patio photos are also as if in it. Nanyang style and Zhang Yishi's hometown.
Smart exhibition hall 4.0, use "black technology" to tell "old story"
Since its inception in 1992, the Zhangyu Wine Culture Museum has experienced twice in 2002 and 2007: from the initial pure exhibition board display to presented by the real objects, to the assistance of the voicing technology. The change of the museum's appearance is also the embodiment of Zhang Yu's development of the times and grasping the trend of the text travel.
Zhangyu Wine Culture Museum (renderings)
Today, Zhang Yu's "4.0 era" smart exhibition hall will officially meet with tourists. Zhang Yu, who ushered in the third time, will "change his head" with a century -old drama, wine breeding, industrial Xingbang, "dare to be the first" ring scene, " View the six "black technology" of the "Sentence of Tianshi", "Tasting Time" immersed in wine tasting.
Zhangyu Wine Culture Museum (renderings)
Centennial flow, spanning two -layer empty space, up to 70 meters long, artistic shows Zhang Yu's history, planning, development and other places, and elaborates "Zhang Yu's impression" through flexible screens. The cellar flows on the clouds, forming the red flowing Xia Xia, showing the image of Zhang Yu in the new era, which is the beginning of the exhibition.
The long rolls of wine, around the century -old Lixia art installation, are hanging above the preface hall, with a double Magnum bottle that can be enjoyed by 1,800 top VIPs. Combined with multimedia interaction, thousands of lights change due to the time and welcomed in the eight parties with a embrace state. The guests are the clever transition for the preface hall and the exhibition area.
Formally entered the exhibition area, "Industry Xingbang", "Dare to be the first", "look at the world", "taste time" and other sectors, one question, one step, step by step, is memorable.
Zhangyu Wine Culture Museum (renderings)
Zhangyu Wine Culture Museum (renderings)
Zhangyu Wine Culture Museum (renderings)
Intelligent digital technology focuses on the vocal light and shadow as the carrier. Each theme uses naked eye 3D stereo screens, 18 meters wide digital immersive space, three -sided decoration+screen immersive waterfall giant screen, 20 -meter arc screen immersive wine tasting For new forms such as space, the founder's business macro, perfected brand image, unremarkable century -old heart, and five senses of wine experience, etc. New taste and new insights.
Immersive interaction, a beautiful experience tentacle can be harvested
How to condense the deep memory of 130 years in a just two -hour tour? In this transformation and upgrading, the Zhang Yujiu Culture Museum has done hard work in the interactive experience.
Zhangyu Wine Culture Museum (renderings)
Shuttle time torrent. In 1914, after eighteen years in the wine cellar, Zhang Yu Shuang Kirin wine and Bailan Di finally pushed to the market. For this batch of beautiful wines, Zhang Yu specifically made a large color car for filled with small bottle -like wines, and was given away from the street. Sometimes it also served with a small wine glass with Zhang Yu, which quickly caused consumers to consumers' focus on. The exhibition hall has repeated the colorful car of the year. It not only makes people immersed, but also sets a selfie device, which can make exclusive wine labels to take away beautiful memories. Zhangyu Wine Culture Museum (renderings)
Listen to Zhang Yu's voice. "The Tang people are amazing. As long as they are angry, they will become a world -famous brand." Zhang Yanshi issued such a declaration of such a cricket at the 1915 Panama Pacific World Expo (14th World Expo). After layers of selection, Zhang Yuxi Ya Balan, Red Rose Wine, Qiong Yao Bei, and Leading White Wine products won the four gold awards and best prizes of the year, winning the world's attention -this is also the origin of the name of Zhangyu's "Golden Award Bailan Di" Essence This time, Zhang Yu deliberately made this award -winning speech into Sino -British bilingual audio. Through modern sound installations, the audience's heartbeat was surging with the Chinese people of the year to experience the impassioned generosity.
Zhangyu Wine Culture Museum (renderings)
Perceive brewing. In 1958, Zhang Yu founded a winemaking university to cultivate more than 40 technical talents for Zhang Yu and various wineries across the country. It also exported a lot of industry leaders for the Chinese wine industry. Zhang Yu incorporates this precious history into the exhibition hall. Tourists can use an interactive touch screen to learn wine -related knowledge, take the exam on the spot, and get the "Excellent Student Graduation Certificate" of Zhangyu Brewery University on the spot. Whether it is taken home or published in the "circle of friends", it can make this "wine journey" very meaningful.
Zhangyu Wine Culture Museum (renderings)
Zhangyu Wine Culture Museum (renderings)
In addition, the special exhibition items such as smart tourism, red tavern characteristics "1892 salon", courtyard afternoon tea, digital cultural and creative commemorative tickets, Weiyi Zhiwan Bay Tour, will greatly enrich this cultural tourism The fusion experience makes the wonderful journey be visible, touched, brought away, and remembered.
In the inscriptions of the Mercy Temple of the Central China, about 1892, there are four major events engraved -one is "Overseas Chinese Zhang Yishi founded Zhangyu Brewery Company in Yantai, Shandong." There is no change in the storm here, and Zhang Yuhuan returns. What is the new glory of the century -old brand? Well, wait for the monarch.
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