Under the background of the entire process of engineering consulting, the "unchanged" and "response" of survey and design enterprises

The implementation of the entire process engineering consultation model aims to change the sub -management model of the original engineering construction management at the stage and service elements. "Engineering consulting services in various parties" to maximize the benefits of project targets, survey and design enterprises to carry out the advantages and challenges of the entire process engineering consulting and challenge. This article is based on the two dimensions of "unchanged" and "strain", and the survey and design enterprises are fully carried out. The process of process engineering consultation is discussed, and some practical experiences of the Tongji University Architectural Design Research Institute (Group) Co., Ltd. (hereinafter referred to as "Tongji Design Group") shall be shared.

Policy and regulations

On February 24, 2017, the General Office of the State Council's "Opinions on Promoting the Sustainable and Healthy Development of the Construction Industry" (Guoqi Fa [2017] No. 19) proposed: "Encourage investment consulting, survey, design, supervision, bidding agent, cost and other enterprises Adopting joint operations, mergers and acquisitions and other methods to develop the entire process of engineering consulting, and cultivate a number of international level engineering consulting enterprises with international levels. "The whole process engineering consultation once became an industry hotspot.

On May 2, 2017, the Ministry of Housing and Urban -Rural Development issued the "Notice on Carrying out the Pilot Work of the entire Process Engineering Consultation" (Jianshi [20171101), and proposed to select the pilot of the entire process engineering consultation in regional and enterprises to conduct the first batch of pilot provinces. (Municipal) and the list of 40 pilot units proposed to use the two years of 2017-2019 as the pilot period, and encourage all provinces (cities) and enterprises as pioneers for the entire process engineering consultation to carry out pilot work for the entire process engineering consultation.

On March 15, 2018, the Ministry of Housing and Urban -Rural Development issued the "Guiding Opinions on Promoting the Development of the entire Process Engineering Consultation Services (Draft for Soliciting Opinions) and the Letter of Demonstration of the Construction Engineering Consultation Service Contract (Draft for Soliciting Opinions)" [2018] No. 9), proposes to cultivate a group of international level engineering consulting companies, basically form a unified, open, competitive and orderly entire process engineering consulting service market, and establish a full -process engineering consulting service management system that is compatible with the market Essence

On March 15, 2019, the National Development and Reform Commission and the Ministry of Housing and Construction jointly issued the "Guiding Opinions on Promoting the Development of the entire Process Engineering Consultation Services" (Development and Reform Investment Regulations [2019] No. 515) to further define the entire process engineering consulting services With standards, the connotation and scope of application of the entire process of engineering consultation have been clarified, and the market awareness is unified, and the issues such as "implementation of subject qualifications, project leadership requirements, service remuneration measurement methods" that are generally concerned about the industry are clear. The promotion of the entire process of engineering consulting services has significant guiding significance.

Since then, the Ministry of Housing and Urban -Rural Development has successively released the "Technical Standards for the whole process of house construction and municipal infrastructure construction projects (drafts for comments)" and "Draft for the whole process engineering consulting service contract (draft for comments)". All provinces (cities) have also released relevant guidance, contract demonstration text, service guidance and standards, etc., and promoted the development of the entire process of engineering consulting -step -up development.

Market characteristics

Judging from the guiding documents of the full -process engineering consulting policy, especially in some provinces (cities), the following features are generally presented:

The first is to emphasize process elements. Encourage and support different types of enterprises to carry out a full -process engineering consulting business, including investment consulting, survey, design, project management, supervision, cost, bidding agency, etc. Encourage enterprises to adopt joint operations, mergers and acquisitions and other methods to develop the entire process of engineering consulting.

The second is to encourage pilot demonstrations. Adhere to the principle of combining government guidance with market selection, adapt to local conditions, and explore the applicable pilot model. Encourage conditional engineering consulting companies to try first, land on a batch of demonstration projects with demonstration, and accumulate experience for the industry to fully carry out full -process engineering consulting.

The third is to clearly include design. Relevant policy documents are clearly clear that the entire process engineering consultation includes design and emphasizes the importance of design services in the entire process engineering consulting. Many provinces (cities) clearly propose to give full play to the leading role of architects.

According to the investigation, analysis and combing of bidding for key markets such as Jiangsu, Zhejiang Province, Shenzhen, etc., the following conclusions are obtained: Among the current project consulting projects that have been carried out, there are relatively few projects including design services to survey There are very few projects led by design companies. For example, after incomplete statistics, among Jiangsu Province's current full -process engineering consulting project, the proportion of projects in design is only about 30%, and this proportion of Zhejiang Province and Shenzhen is lower, only less than 5%, only less than 5% Essence

It can be seen that although the survey and design enterprises have sufficient policy guidance and support, there are still great resistance in actual promotion. The entire process of project consulting market with design as the core is not enough. The survey and design enterprise must face the status quo directly, and gives a strategy of thinking and response to how to better play the key element of "design" in the entire process engineering consultation.

Opportunities and Challenges

From the State Office [2017] No. 19 (2017], it proposes to improve the organizational model of the project and cultivate the entire process engineering consultation. It has been 5 years. During this period, the entire process engineering consultation has gone through different stages such as conceptual proposal, policy guidance, pilot promotion, and project implementation. It has become an important way to transform and upgrade the industry and achieve high -quality development. The whole process engineering consultation is one of the main directions for the future development of the survey and design industry, bringing new opportunities and new challenges to survey and design enterprises. Opportunities for business extension

The "Fourteenth Five -Year Plan" Project Survey and Design Industry Development Plan "pointed out:" Support the survey and design enterprise extends to the industry chain before and after the industry chain, and develops a whole process engineering consulting service model covering investment decision -making, engineering construction, and operation. Consultation service delivery standards, workflow, contract system and management system, clarify the responsibility and rights relationship of all parties in engineering construction, improve the method of service remuneration, and create conditions for survey and design enterprises to carry out the entire process of engineering consulting services. "For survey and design enterprises This is conducive to changing the previous single business structure, enhancing the comprehensive market competitiveness, and helping to integrate with the architect, extend the service chain, and increase the added value.

Challenge of ability construction

Since the implementation of the entire process of engineering consulting, although the survey and design enterprise leading the entire process engineering consultation has policy guidance, it includes a small proportion of design or truly design -led projects, and only pilots in some provinces (cities). At present, the entire process engineering consultation project is still led by supervision companies. The design and leading process engineering consultation still has great resistance in market recognition. Investigation and design companies still have insufficient in terms of the management capabilities, resource integration capabilities, and planning and consulting capabilities. The level of ability construction has become a major challenge to carry out full -process engineering consulting services.

The strategy of survey and design enterprise response

Unchanged -based on the main business business and exert design advantages

Since the development of the entire process of engineering consulting services, the issues that have led by various factors such as project management, design, cost, and supervision have always been the focus of discussion. Professor Ding Shizhao, a pioneer in the field of engineering management, believes: "Design is the soul of engineering construction, which plays a leading role. It guides the development of other engineering consulting business and plays a key role in giving full play to the value of investment efficiency and realizing the full life cycle of the project. . "Based on the characteristics of design work, the design leading process engineering consultation has congenital advantages. Survey and design enterprises can based on the leading role of design, achieve construction goals, and open up the whole process engineering consultation model with design as the core.

Accurately grasp the needs of the owner

The design of the design throughout the project construction, the design document is a comprehensive expression of the needs of the owner and the intention of the construction, which is conducive to ensuring the effective implementation of the intention of the owner's construction and improving the fragmentation management of the owner's needs. Design work and achievements determine the quality of the project. The design enterprise's participation in the entire process engineering consultation can strengthen the understanding and implementation of the needs of the owner, give play to the leading role, and realize the value of the project.

Give full play to leading technical advantages

Design is intellectual -intensive service. The design unit understands the characteristics and difficulties of the project. Designers generally have high professional technical capabilities and technological innovation awareness. As a centralized expression of the technical data of engineering projects, the design document is the basis for carrying out project management, cost, and supervision. Therefore, the design can be based on its own technical advantages, do a good job of the technical coordination of the entire project, and use the technical line to connect the entire process engineering consultation.

Pay attention to the quality control of the project

The design can strengthen the collaboration with each service module from the perspective of quality control. During the design process, full considering the requirements for investment and procurement for design can help project investment management and control. Design is the core of ensuring the quality of engineering construction. The close cooperation of design and construction is conducive to achieving the project construction goals and high -quality development. During the design process, the use and maintenance of the building are fully considered, which helps to achieve the integration of design and operation and maintenance. The control of the project quality is actually always through the project, and it is also the starting point for designing the value of the entire process engineering consulting.

Stocking -Optimizing business model and strengthening capacity building

Design enterprises carry out a full -process engineering consultation. Although they have the above advantages, there are still many insufficient in terms of their own capabilities. Wait. In order to achieve the leading process of the entire process engineering consultation, design companies need to actively "respond", optimize business models, strengthen capacity building, and meet the requirements of the entire process engineering consulting service as soon as possible.

Optimize the organization

Establish a full -process engineering consulting operation agency or professional institution to allocate the necessary compound talent team, make up for professional leaks or shortcomings, and carry out the operation and management of full -process engineering consulting. In order to facilitate the adjustment of the power of resources, the internal business process and the collaboration mechanism of the enterprise must be optimized according to the connotation of the entire process engineering consultation.

Extend the corporate service chain

The development of the entire process of survey and design enterprises should not only solidify the work content and tasks in the survey and design stage, but should actively explore the front and back extensions of the service chain to open a path for the entire process engineering consulting and management services. The design extends forward, expands the service capabilities such as the preliminary planning of the project, the analysis of project requirements, and the optimization of the plan. At the same time, it should pay attention to the management and consulting capabilities of project management, bidding procurement, cost consulting, and technical services during construction.

Promote the responsibility of the architect in the civil construction engineering, play the leading role of architects, and promote the responsibility system of the architect. Cultivate the full life cycle service awareness of the construction project, improve the professional capabilities of architect team project management, planning consulting, investment consulting, bidding procurement, contract management, and on -site supervision.

The practice of Tongji Design Group

Optimize the organizational structure and improve the overall strength

The development of the entire process of engineering consultation requires the design of top -level organizations to optimize the allocation of institutions to promote the most effective deployment of resources in all aspects. In order to cooperate with the expansion of the entire process engineering consulting business, Tongji Design Group has special considerations in organizational structure settings.

Tongji Design Group's entire process engineering consulting service architecture

Optimize organizational division of labor

The project operation department of the Tongji Design Group has rich experience in key project operations, and the engineering investment consulting institute provides cost and consulting capabilities support. Cross -departments multi -team operations for process engineering consulting business.

Development special technology

Tongji Design Group began to cultivate special design and technical teams in 2008, including complex structures, civil air defense, curtain walls, lighting, green buildings, prefabricated and other special design majors to create a "treasure chest". In the process, Tongji Design Group actively supports the application of special technologies such as digital construction, BIM, CIM, etc. to cultivate and establish professional teams to provide special technical support for the entire process engineering consulting.

Consolidate the design advantage and improve the service module

Original capabilities and technological innovation are the same pursuit of Tongji Design Group. Tongji Design Group relies on the deep heritage of Tongji University of the century -old institution, and is committed to presenting ingenious works to the public, and constantly consolidating the core position of high -end design fields with high -quality products and services. This concept continues to practice in the works of Tongji Design Group.

Tongji Design Group's full process engineering consulting service module

For example, in the Xiong'an Electric Power Construction Zhihui City project, Tongji Design Group followed the national "double carbon" development strategy, deeply cultivating key technical fields, and became a successful attempt in carbon reduction. This project is divided into two areas of east and west areas. Among them, the 44-2 plot of the northern end of the central axis in the East District has a zero-carbon discharge office display complex. The architectural design is three aspects: ecological epidermis, flow space and multi-dimensional body. To achieve low -carbon row targets, adopt high -performance maintenance structure, roof photovoltaic system, smart lighting, smart sunroof system, sponge city, rainwater recovery system, fresh air recycling system, smart energy management system, etc. A variety of public functions have been displayed in future technology. The Xiongian Electricity Jianzhi City Project, as a near -zero -carbon park and smart park that meets the new national standard, has become a model for the park for the "double carbon" goal.

Original capabilities and scientific and technological innovation have become the foundation of the entire process of development of the Tongji Design Group and even other emerging businesses. At the same time, Tongji Design Group actively extends the service value chain. On the one hand, it broaden the scope of traditional business, including urban design, "dual carbon" special projects, smart transportation, etc.; Plan design, project consultation, etc. At present, Tongji Design Group has formed a service module for the entire process of projects such as the entire process of planning and consulting, investment decision -making consulting, engineering survey, engineering design (design contract), project management, engineering cost, bidding procurement, special design, special technology, etc. , Lay a certain foundation for the entire process of exploring and development.

Pay attention to the development of employees, and gather the talents

The entire process of engineering consulting has high comprehensive requirements for talent capabilities, and needs to cover various system knowledge systems such as technology, management, economy, organization, and law. The bottleneck of the entire process of engineering consulting business.

Talent training is an important starting point for the development of Tongji Design Group. In order to cope with the requirements of the entire process engineering consulting, Tongji Design Group focuses on strengthening the training of design talents on the one hand, and has trained a number of outstanding designers in different fields such as cultural buildings, sports buildings, transportation buildings, and educational buildings. The technical backbone reserves of engineering consulting; on the other hand, optimize the overall talent composition, shift from focusing on design majors to compound and across professional talents such as engineering management and economic management, and open management and consultation related to the group training center Training courses, strengthen talent training and reserves, improve the comprehensive quality of talents, to promote the development of the entire process engineering consulting business.

Explore the multi -mode and strengthen the practice summary

At present, the competent government departments of the state and multiple local government have proposed to implement the architect's responsibility system in civil construction engineering projects, and give play to the role of architects in the quality and control of construction engineering. The architect's responsibility system is a manifestation of the entire process engineering consulting service in civil construction engineering. Although the requirements and connotations of the two are not completely consistent, they complement each other. In recent years, Tongji Design Group has made relevant explorations in the entire process engineering consulting and architect responsibility system.

Full Process Engineering Consultation Project practice

Taking the Shanghai Conservatory of Music Academy as an example, the project is located in the Shanghai Conservatory of Music and is close to Huaihai Middle Road and Fenyang Road. Construction content includes the opera house (a total of 1184 seats) and its supporting facilities, rehearsal classrooms, exchange lecture halls, underground garages and equipment rooms, etc. The total construction area is 31926 square meters. Full floating structure opera house. The entire process of engineering consulting services in this project includes feasible research, design total bags, project management, and investment management. Because the project involves many special designs such as stage machinery, lighting, audio, acoustic, and curtain walls, at the same time facing difficulties such as complex venue and municipal conditions, many management cross -interfaces, and tight construction requirements. Eventually, relying on the in -depth coordination of the design team and the consulting management team, the project was high -quality delivery. Full Process Engineering Consultation Case -Shanghai Conservatory of Conservatory of Music

Research and exploration of architect responsible system

The Tongji Design Group actively participates in the relevant research and practice of the architect's responsibility system. On the one hand, the subject of the Ministry of Housing and Construction The "Research on the Control and Corporation of the Architect Responsibility System in the entire process engineering consultation mode" The main points of control, the ability of architects, and related supporting measures are conducted to study; on the other hand, the practice exploration of the responsible system of the architect is carried out in the Shanghai Qiantan Center 25-1 plot commercial project and the Shanghai Soyuki project.

The commercial project of the 25-1 plot of Qiantan Center participated in the pilot system of the architect of the Pudong New District Construction Project in accordance with the requirements of the Pudong New District Construction and Transportation Committee of Shanghai. The project combines the EA (Executive Architect) system with international practice and the "Guidelines for the Pilot Work of the Pilot System of the Construction Project of the Pudong New Area Construction Project", and uses the responsible subject entrusted by the architect as the main body of the construction unit. The process will give full play to the dominant role, and will eventually be fully delivered to the construction units that meet the construction works and projects required by the construction unit.

Suggestions for thinking about the industry

Improve laws and regulations to ensure that there are chapters to follow

Since the National Office of Fa [2017] No. 19, Civilization has proposed that since the "Cultivation of the whole process engineering consultation", the state and relevant local government authorities have formulated a full -process engineering consulting guidance document, service guideline or standard, demonstration text, etc. The development of the engineering consulting business provides policy basis and guidance. However, on the one hand, the above documents are only departmental regulations and lack the legal basis for the supporting facilities in the actual execution process; on the other hand, when the entire process of implementing the entire process engineering consultation model The requirements of the engineering consulting service content, implementation subject, and fee collection standards are different, especially about the entire process engineering consulting qualification requirements and responsible subjects that are generally concerned about the industry in the industry. There are large differences in the implementation of the consultation model in various places, and it is difficult to form an integrated demonstration effect. Therefore, only by improving relevant laws and regulations, ensuring that there are chapters and laws, and the entire process of engineering consultation can enter the unified management track and become a fast track leading the industry's sustainable and healthy development.

Explore mode linkage and promote coordinated development

The "Fourteenth Five -Year Plan" Project Survey and Design Industry Development Plan "proposes: Promoting multiple service models and improving development methods, including" steadily promoting the general contracting model of engineering "," promoting the entire process engineering consultation "and" promoting architect responsibility system ". In the process of promoting the entire process of engineering consulting, it is recommended to consider the linkage development with other development models and advanced technologies in the industry, especially how to cooperate with architect responsibility, EPC, BIM technology, etc. in terms of system construction, implement applications in implementation applications, and implement the application application. How to integrate in the process, improve the relevant project management system, and achieve collaborative advancement and development.

Expand market guidance and broaden the promotion path

Since the implementation of the entire process of engineering consulting, the competent state and local government authorities have given policy support as the design, consulting, project management, supervision, cost, bidding agency and other companies in the market service subject. Special forums, training and other forms of publicity and promotion, and vigorously try to promote the development of the entire process engineering consulting business.

After continuous promotion, although there have been many pilots and landing projects in various places, the overall performance of the market is still indifferent. The proportion of projects that adopt the whole process engineering consultation are still less. There is a certain degree of deviation. The reason is that there are both the lack of capacity building of service units, as well as the lack of motivation to wait and see in the market. One of the key factors of the entire process of engineering consulting and promotion is market recognition. It is recommended to continue to expand its encouragement and guidance to the market at this stage, such as expanding the scope of pilot projects, increasing rewards and incentive mechanisms, strengthening industry training and publicity, etc., through a series of measures, through a series of measures , Broaden the promotion path of the entire process engineering consultation. (The author Chen Jiliang is the vice president of Tongji University Architectural Design Research Institute (Group) Co., Ltd. (Group) and Director of the Project Operation Department)

references

[1] Ding Shizhao. Inspiring market demand is the main driving force for the entire process engineering consultation [J], architecture, 2020 (14): 16-17.

[2] He Linglin, Ye Zhaomei, Tang Shuo Ning: It is far away, empowering architectural design with digital technology [J], green building, 2022,14 (04): 5-6.

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