Listening to the Hall of Hot Comment | Auto pop -window advertisement this dog skin cream, should be unveiled!

Recently, a FAW -Volkswagen ID.6 pure tram owner reported that when using car navigation, the central control screen suddenly appeared pop -up advertisements, covering the navigation information during driving. In this regard, FAW -Volkswagen responded that there was such a matter, but this kind of news will not be pushed in the future.

In the era of all things, an electronic display is an important medium for human -computer interaction, and it has become a Feng Shui treasure place for advertisers. As a result, a screen competing for a screen, from the computer screen to the mobile phone screen to the smart TV screen, and now it even hit the car's central control screen. Cars is a special product that is obviously different from other electronic products. Safety is its first attribute. A advertisement that pops up from time to time during driving is easy to distract the driver and cause a traffic accident in improper operation. Essence This is a great threat to the safety of the lives and property of the person in the car and the outside of the car, including road traffic order. Therefore, for this dog leather plaster that controls the screen in the car, it must be ruthlessly removed.

With the continuous evolution and update of the automotive system, most of the new energy vehicles with very fierce sales have adopted a smart network -based vehicle machine system, and many traditional cars have installed the smart network vehicle system as the Its selling point. At the moment of the development trend of automotive products, what is the border of smart vehicle machines? How to stop the hand that stiches the leather cream to the central control screen? This is an urgent problem. In fact, FAW -Volkswagen is not the first car brand to appear in China -controlled screen advertisements. Earlier, many car brands such as Weilai and Haval have been exposed to China -control screen advertising. Although from the current point of view, these advertising push is only low -frequency, occasional, and a very small proportion, but it is a bad sign. Judging from the previous battle of commercial advertising screens, once the beginning, the bottom line is cut, and the subsequent situation may be out of control: automobile manufacturers, third -party service providers, and various vehicle software to fight on the central control screen. A mixed group, there is a pop -up window on the pop -up window, becoming a high probability event. However, what is the choice of car owners and the safety of society for this kind of unforgettable behavior?

To eliminate car pop -up advertisements, it should rely on the power of legal system. At present, there is no restriction on the traffic administrative department, but it can be referred to the "Internet pop -up window information push service management regulations" implemented from September 30 this year. The "Regulations" clearly states that advertising should be recognizable, significantly indicating "advertising" and closing signs to ensure that pop -up advertisements are closed with one click. However, for the smart vehicle system, the pop -up window itself is already dangerous. For security considerations, there should be more clear and stricter targeted regulations and restrictions. For example, the vehicle is prohibited from pop -up windows on the way, or the entity closing button should be added.

In short, before causing substantial harm to vehicles and passengers and social transportation, it should be prevented before the preservation and prevented and eliminated car pop -up advertisements in a timely manner.

Su Chuan FM-Chengdu Economic Broadcast commentator Su Chuan

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