Farmers Daily: A corn sells 6 yuan or 7 hair?Don't hurt farmers

It is regrettable that this discussion caused by "helping farmers" eventually evolved into a "injury farmer" farce. Not only hurting farmers, the brand of corn sticky corn in the Northeast, but also the interests of consumers.

A corn sells 6 yuan or 7 cents? At the time of autumn grain harvest, the price of corn on the e -commerce platform has once again caused heated discussions. Some Internet celebrities have questioned the oriental selection to sell 6 yuan with a wholesale price of 7 cents. The selection of oriental selection then responded. The quality and cost were different, and the price could not be generalized. Although the Internet celebrities have apologized later, this dispute has affected ordinary farmers on the e -commerce platform. Some unknown netizens flooded to the farmers' live broadcast room and shouted, affecting the sales of agricultural products.

In recent years, live broadcasts and goods as emerging formats have brought a broader market to agricultural product sales, and also brought some new discussions. Is the corn on the live broadcast platform for 6 yuan a reasonable? Can farmers benefit from it? Earlier has attracted attention, and this newspaper has reported on the income of farmers. This time has once again aroused many discussions, reflecting the increasing attention of society for agricultural development and farmers' interests. This is a good thing. But it is regrettable that this discussion caused by "helping farmers" eventually evolved into a "injury farmer" farce. Not only hurting farmers, the brand of corn sticky corn in the Northeast, but also the interests of consumers.

Is there a corn of 7 hair? We can simply calculate the account. According to statistics, the total cost of corn planting in 2020 was 1079.98 yuan per mu, and the average yield per mu was 421.13 kg. A growing corn can reach about six or seven or two. According to this estimation, 7 cents one is almost the cost price. Especially, with the promotion of rising agricultural capital prices this year, the cost of production of farmers has risen.

What's more, this corn is not the other corn. We are accustomed to cooked corn in cooked, and the corn that is actually produced by farmers in the statistical caliber includes both edible corn, but also "big roads" for large consumer markets such as feeding. It still accounts for less than 10 %. The high -quality fresh food in the edible corn has stricter requirements for variety quality, planting methods, picking timing, picking methods, picking methods, etc. The cost is naturally only high or low. For example, in this debate, some netizens said that the Hero Farmers who were expensive to sell corn stood up and calculated a account. According to her, most of the farmland for planting fresh and sticky corn is a plot with good traffic conditions, relatively flat, and a certain scale. In the local area, such good field circulation costs are about 1800-2000 yuan per acre. In addition, agricultural machinery purchase And maintenance, artificial, chemical fertilizer and other expenses, a high -quality fresh -eating corn planting cost is about 1.7 yuan. Aside from quality and price, it is undoubtedly unfair for farmers who produce high -quality agricultural products. Previously, due to the fact that high -quality agricultural products could not be sold, it had also happened. If the industry wants to achieve high -quality development, the key is to protect the enthusiasm of farmers to produce high -quality agricultural products.

There are more than 1.4 billion people in my country. The consumer groups are huge and the structure is complicated. The agricultural product market must be bigger, and it must be detailed and fully. We need a sufficient amount of "big road goods" to ensure the basic life of 1.4 billion people, and we must have special high -quality agricultural products to meet the diverse market demand. The key is how to make the farmers of these two types of products get reasonable benefits. Brandization may be a clearer road. The creation of agricultural brands is inseparable from all aspects of production, packaging, transportation, and marketing. For farmers, it can be beneficial to moderate scale. "A chopsticks are easy to break, and ten chopsticks are hugged into a group." Small farmers want to stand in the market's strong wind and waves. Instead of fighting alone, it is better to develop a group. Improve the right to speak. For the entire industry chain, we must consider how to establish a reasonable interest sharing mechanism. Only every link can obtain benefits from it can the industry develop sustainable and agricultural brands can be longer. Some of the sweet potato growers in Shandong admit that the skills of farmers in marketing and promotion are relatively lacking. After the planning and promotion of an operating team, sweet potatoes are quickly brought to fire as the local characteristic industry, and the farmers' income has doubled. Only through multi -party efforts, the brand sounds, and the cake is bigger, and farmers dare to continue planting, dare to work hard to improve the quality, and then produce more high -quality agricultural products to meet the needs of diversified markets.

It should also be seen that the cultivation of agricultural brands is not a day of work, but when the wind blows grass, it will easily affect the brand itself and the farmers behind them. Fortunately, this dispute did not hurt the foundation of the industry, but it also woke up to the live broadcast of the agricultural product on the vent: how to keep the farmers away from risks to the greatest extent while embrace the wind mouth?

In fact, once farmers and agricultural brands are harmed, they are not beneficial to consumers. The development of farmers' production is frustrated, and industrial development will be affected. If it is difficult to find a trusted brand in the market, how can consumers choose? Therefore, in the face of the price of agricultural products on the e -commerce platform, we may wish to calm down rationally. After all, in the long run, the care of the industry is to care for the richness and diversity of its own table.

In the final analysis, 7 hairs are good, or 6 yuan, it is not possible to discuss rational discussions, but do not impulse farmers and people who really "help farmers".And judging whether a marketing behavior and marketing model are really "helping farmers", depending on what development prospects it can bring to the industry, and it depends on where it puts farmers inEssenceOnly farmers have reasonable returns, can all parties on the industrial chain be stable and far away, forming a virtuous circle.Author: Zhao Yuheng

(Source: Farmers Daily)

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