Baoju Tuyan greeted the wind, and the "horse" of Guocao Goods came up

Author:China Business Shixun Observat Time:2022.09.28

From September 22nd to September 25th, the Beijing International Equestrian Culture Week was held at the Beijing Star Tunliang International Equestrian Club in 2022. The Beijing Old name Association participated in the event. Chinese traditional brands encountered international fashion elements for consumption. The person dedicated a grand event for culture and trend.

Early autumn has arrived, and some old -fashioned companies have launched special seasonal products in conjunction. The weather is getting cool, and the tea soup brings a sweet and dense tea soup. Sitting on the lawn and bathe with a slightly chilling breeze, come to a bowl of hot almond tea, warm the stomach and warm heart. As soon as summer, this year's new jasmine tea has also been launched. Jinghua Tea industry brings Jasmine Gao Mo, allowing consumers to taste fresh and affordable tea for the first time.

In autumn, dry things are dry, suitable for eating all kinds of fruit shops and juice, which can replenish liver qi and converge lung qi. Red snail food brings sweet and sour red dried red fruits and apricot, spleen and appetizers, and appropriate for young and old; The pear soup and sour plum juice were launched to nourish yin and lungs, lowering dryness and quenching thirst. The soldier yellow moisturizing sugar added Chinese medicine such as Chenpi to make cough and asthma, moisturizing the dry throat in autumn. Inner Lian Sheng and Bu Yingzhai have launched cloth shoes and leather boots suitable for autumn and winter to accompany consumers to enter late autumn comfortably and warmly.

Equestrian movement is a modern movement that has a wealth of Chinese classical culture and has an international perspective. Therefore, this time in Beijing's old -fashioned enterprises also brings cultural and creative products that are rich in classical and modern connotations.

Yide Pavilion brought the non -heritage ink "Yuntou Yan", and also launched a limited golden ink in the year. The launch of a series of creative "Chinese medicine cultural and creative", the "four -thing drink" postcard is both beautiful and spreading the medicine knowledge. Winter Otern products demonstrate the spirit of sports and fits the theme of the conference.

This year is the second year of the Beijing Old Army Association to participate in the International Equestrian Culture Week. We are pleased to see that the Beijing old name is actively responding to the needs of the times, keeping up with the pace of trend, developing new products, integrating new scenes, leading new consumption, creating new countries tide.

Sun Yueting, vice chairman and secretary -general of the Beijing Old Association, said: "In the past two years, the associations have organized membership companies to participate in many cross -border activities. Among them, the annual equestrian culture week is the most fresh highlight. This is the rise of a ethnic brand. In the era, the old name is working hard to innovate and renew. In the future, we will also work with member companies to enter various new scenes and atmospheres across borders, and help the future breakthrough development! "

In the past, "high -end tide products" from the ancient China's tea porcelain silk silk once west of the horse, and the "China" "China" in the east is named overseas; now, with the pace of the steed, China's old -fashioned name continues to lead the new national tide, embrace the broader consumer world, and show the charm of the commercial cultural charm of contemporary China.

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