Deepen the cooperation for China -ASEAN "Friends Circle"

Under the "Belt and Road" framework, China and ASEAN have established multi -level and multi -field communication channels, becoming the most successful and most dynamic model in the Asia -Pacific regional cooperation. Culture and tourism exchange, as an important part of the humanities exchanges between China and ASEAN, has continued to deepen and expand. This year is the year when China and ASEAN comprehensive strategic partnership starts and RCEP (the regional comprehensive economic partnership agreement) will take effect. At the 19th China -ASEAN Expo (referred to as the "East Expo") held in Nanning, Guangxi, culture and tourism became an important part of display and exchanges. Taking this as an opportunity, China and ASEAN continue to deepen the cultural tourism exchanges and cooperation between the two parties, promote the good and friendship between the two sides, and build a closer community of China -ASEAN destiny.

▲ Guangxi Cultural Tourism Exhibition Hall at the East Expo

"Poetry and Far Far" become a bright landscape

Immersive RV camping scenes, different styles of camp hotel facilities, casual and comfortable tent concerts ... At this year's East Expo, the organizing committee set up the Cultural Tourism Kangbang Exhibition Area for the first time to be China -ASEAN Cultural Tourism and Kangyang. Establish a new platform for industrial integration and innovation.

The Cultural Tourism Kangbang Exhibition area shows the tourism homestays, boutique hotels, vacation and leisure equipment, health tourism demonstration bases and projects and supporting services, so that the audience can experience the fun of camping on the spot. Supporting activities such as the first China Homestay Festival, Cultural Tourism Recreation Innovation Forum, and Urban Cultural Tourism Recreation Project Investment Promotion Conference and other supporting activities were also held during the East Expo.

The Guangxi Cultural Tourism Exhibition Hall made a stunning appearance at the East Expo. The exhibition hall "uses the screen as the wall". Through the combination of "big screen+big scene", it presented the beautiful scenery of 14 and cities in Guangxi. Zhuangjin, Qinzhou Xingtao, Liuzhou Bauhinia Series Cultural and Creative ... Guangxi characteristic tourism products and wonderful national song and dance performances exhibited new styles of cultural tourism.

Both China and ASEAN have bright and diverse cultural heritage and colorful tourism resources. The two parties are the main tourist destinations and customer sources markets. Tourism exchanges and cooperation have become humanistic bonds and economic support for the people of both parties to pursue a better life.

Following the footsteps of the Eastern Expo, from September 19th to 21st, the 2022 China -ASEAN Expo Tourism Exhibition (referred to as "Tourism Exhibition"), co -sponsored by the Ministry of Culture and Tourism and the Guangxi Zhuang Autonomous Region Government, opened at the international tourist city Guilin. It is reported that a total of 50 overseas countries and regions in China have participated in the exhibition. There are more than 1,000 exhibitors, and all the ten ASEAN countries have participated in the exhibition. There are RCEP theme museums in offline exhibitions to display the cultural tourism characteristics of RCEP member states. There are also seven major exhibition halls such as domestic tourism boutique, overseas tourism boutique museum, tourism consumer museum, and international tourism commodity museum. In addition, the organizer uses synchronous live broadcast, cloud photos and 360 ° VR cloud roaming and other forms to create online exhibitions, bringing new experiences for visitors and tourists.

▲ At the East Expo, foreign exhibitors are interested in Guangxi Cultural Tourism products.

Promote in -depth cooperation with cultural tourism as the starting point

How to fully show the national image at the East Expo, while giving attention to the purpose of deepening understanding and deepening cooperation? Showing the unique cultural tourism resources in the country has become an invariability of participating countries.

As the theme country of this East Expo, Malaysia not only brought a variety of theme countries, but also set up a exhibition area to show Malaysian style. The sea, beach, lounge chair ... In the "Malaysian Tourism Bureau Pickup Point", the audience experienced the charm of Malaysia by their three -dimensional display. Singapore's booth has re -entered the statue of Merlion. Cambodia, Brunei, Laos, Thailand, etc. also "moved" the buildings of their national characteristics to the scene. In addition, popular tourism products such as Coffee in Vietnam, Malaysia's durian, Thai massage and other popular tourism products attracted the popular tourism products. Many audiences stop and try. This is not only a feast of culture, but also a trip to the ten ASEAN countries.

Showing, communication, negotiation, cooperation ... These activities that have been carried out in the East Expo have made the relationship between China -ASEAN become more and more close. In 2004, the legendary coffee in the Central Plains of Vietnam appeared in the East Expo with its coffee sample. Since then, Vietnam Coffee has been the standard exhibits of the East Expo. The first place in share. "The East Expo strongly promotes the development of enterprises in China." Li Wuqiang, sales director of Shanghai Representative Office of China Central Plains Group Co., Ltd., said.

This year, share new opportunities for RCEP, China -ASEAN cooperation area has extended from "10+1" to "10+5" and even the "Belt and Road" participation in the country and region. The products are also unveiled in the East Expo and Tourism Show. In the meantime, Meng Meng's Kumamoto Bear is a hot spot that visitors are concerned, and the passenger flow is constantly introduced to the Japanese museum. "This year marks the 43rd anniversary of the friendly city concluded with Guilin, Guangxi Guilin. Each of us will participate in tourism exhibitions to do tourism promotion in various aspects." Zhuang Shanxiang, director of Kumamoto Shanghai Office in Kumamoto, Japan, said. Further promote tourism between China and Japan.

I look forward to the recovery of cultural tourism together

In recent years, the new crown pneumonia's epidemic has caused unprecedented serious impact on the global tourism industry, and reconstruction and transformation have become common problems facing the tourism industry in various countries. Taking the East Expo and Tourism Exhibition as an opportunity, countries not only show the historical and cultural tourism resources of the country, but also conduct in -depth exchanges on the recovery, transformation, and cooperation of tourism. "Although affected by the epidemic, the pure offline tourism activities of Guangxi and ASEAN countries have been suspended, but bilaterally integrate tourism resources to lay the foundation for the recovery of cultural tourism." Said Cheng Daxing, director of the Cultural and Tourism Department of Guangxi Zhuang Autonomous Region.

As a special exhibition under the framework of the China -ASEAN Expo, the Tourism Exhibition has gradually developed into an international tourism exhibition based on the construction of the “Belt and Road” in China -ASEAN regional cooperation, deeply integrated into the “Belt and Road” construction, and open to the world. During this year's tourism exhibition, a series of activities such as promoting the tourism recovery cooperation forum, the ASEAN Tourism Exhibition Round Table Seminar, and the 2022 National Cultural Heritage Tourism Theme Forum were held in Guilin City. desire.

For a long time, China and ASEAN have brought real benefits to Chinese and ASEAN people with the largest tourist market and the most popular tourist destinations. Two parties have brought real benefits to Chinese and ASEAN people. Li Yaying, deputy director of the Education and Culture and Tourism Department of China -ASEAN Center, said that with the formal effect of RCEP, China and ASEAN countries accelerate the promotion of interconnection, and market potential has been further released to inject new vitality into regional economic development and prosperity.

"RCEP has opened a new era of cooperation and development of ASEAN and China. Vietnam and China are important tourist sources markets. I hope that the two countries will continue to strengthen comprehensive cooperation and jointly promote the recovery of tourism in the era of the epidemic." Say.

"Restoration of tourism is the general trend." Li Jian, director of Yingchuan International Tourism Company, Malaysia, told reporters that Malaysia has opened tourism around the world, and all travel agencies have actively acting. It can restore tourism as soon as possible.

(The picture of this article is provided by the Culture and Tourism Department of the Guangxi Zhuang Autonomous Region)

"China Culture News" on September 28, 2022

The 3rd version published a special report

"Contributions to the Deepening Cooperation of China -ASEAN" Friends Circle "

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Responsible editor: Zhang Haining

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