Panorama shows the Canal style to promote the recovery of the cultural tourism market -the Fourth Grand Canal Cultural Tourism Expo reviews

On September 25, the Fourth Grand Canal Cultural Tourism Expo (hereinafter referred to as the "Games Expo") ended. This year's Games Expo was sponsored by the Propaganda Department of the Jiangsu Provincial Party Committee, the Jiangsu Provincial Department of Culture and Tourism, the Jiangsu Provincial Government Foreign Affairs Office, the Jiangsu Provincial Federation of Literature and Art, and the Suzhou Municipal Government. , Around the construction of a pioneering zone and the world's important tourism destinations to help socialist cultural power, promote the restoration of the cultural and tourism industry to restore development, innovative development, and high -quality development. During the Yunbo Fair, the organizer launched 13 activities including the night tour of the ancient canal, the exhibition exhibition, and the theme forum. According to incomplete statistics, during the Expo, a total of 100,000 people walked into the event site of the Fair, with online views of more than 370 million times.

The canal culture further demonstrates

Reservation, scanning, checking ... During the Yunchang, the audience on the spot strictly followed the epidemic prevention and control requirements, entered the museum in an orderly manner, and experienced the charm of the canal. Entering the Canal City Cultural Tourism Exhibition Area, the audience can open a trip to the canal in the exhibition area that integrates the Grand Canal elements such as "water ripples" and "water rhyme blue".

The Yangzhou exhibition area of ​​Jiangsu vividly shows the "Twelve Scenery of the Canal" selected recently, and relying on the cultural and creative products with local characteristics such as thin West Lake, Gaoyou Cultural and Creative, Pi Shi Street Cultural and Creative, etc. Life. The theme of the Hangzhou exhibition area in Zhejiang is "Discovering the New Paradise -Feeling the Charm of Hangzhou World Heritage", showing the three world heritage of the West Lake, the Beijing -Hangzhou Grand Canal (Hangzhou section), and the Liangzhu Ancient City site. Humanity. In the exhibition area of ​​the "Canal Pearl Craftsmanship" in Zaozhuang City, Shandong, the ancient city of Taierzhuang and the railway guerrillas, as well as cultural and creative cultural and creative cultural and creative cultural and creative paintings such as Ma's Mali Chai Ceramics and Sun Hua Captain.

In the Huai'an Exhibition Area, Jiangsu, the staff patiently introduced the Canal Cultural Tourism products along the Huai'an Citizen Gu Zongling to Suzhou City. Gu Zongling, 75, introduced that he has collected more than 40,000 scenic spots since 40 years ago. In the past two years, she decided to reopen the scenic spots along the Grand Canal Culture with Jiangsu. "This time I heard that there are exhibitions with the cultural theme of the canal in Suzhou. You must not miss it." Gu Zongling said.

According to Yu Yang, director of the Tourism Development Center of the Cultural Radio, Film and Television and Tourism Bureau of Qingjiangpu District, Huai'an City, based on the concept of the integration of cultural travel, Qingjiangpu brought special cultural tourism products along the Huai'an Li Canal. "We only show the tip of the iceberg of the canal in Huai'an Li. I hope that it will attract more people to the Huai'an to experience the charm of the canal culture through the exhibition."

The spiritual show of the millennium canal nourish the people on both sides of the strait, and there are countless non -heritage of the canal. This time the Canal Heritage Exhibition focuses on the development concept of "seeing people, seeing things,", with the theme of "non -heritage+tourism", "non -heritage+technology" and "non -heritage+cultural and creative", and has selected 51 non -in -law along the canal. Heritage projects, 71 non -heritage enterprises, and nearly a thousand non -heritage works participated in the exhibition, focusing on the latest achievements of non -heritage protection along the Grand Canal.

The relevant person in charge of the Jiangsu Provincial Department of Culture and Tourism said that this year's Canal Heritage Exhibition can create a canal non -heritage show that can be seen, experienced, experienced, and taken away through the way of exhibitions, reality and reality. The concept of "seeing people and seeing things" helps non -heritage integrate into modern life.

The "circle of friends" in the canal is wider

Shuiyun Jiangnan, Qianqiu Huaiyang, Sui and Tang dynasties, Yan Zhaoxiongfeng ... In the past two years, the influence of the Yunbo Fair has continued to increase. The canal of canal.

According to the relevant person in charge of the Jiangsu Provincial Department of Culture and Tourism, from the beginning of the first Yunnan Expo, Jiangsu has insisted on based on the Grand Canal, and has continuously consolidated and expanded the "circle of friends" of the Canal through the Grand Canal and cultural tourism enterprises inside and outside the province. From the perspective of participating in the exhibition this year, more and more cities and enterprises are exhibited. Among the six theme exhibitions, the participating units outside Jiangsu Province have increased significantly compared with previous years, accounting for 65%, and participating in projects and participating formats are also richer and more diverse.

At the Expo, all 5 canal cities in Zhejiang Province participated in the exhibition. At the Ningbo booth, the theme of "Following the Canal to the Sea" has attracted many audiences to check in. During the Yunbo Fair, the Ningbo Cultural Radio, Television and Tourism Bureau also specifically introduced Ningbo's "ten scenes and ten states" to create a fashion coastal capital, including the "canal to the sea · World Heritage Humanities Tour" and other canal cultural tourism formats.

Tang Hongmei, director of the Propaganda Division of the Ningbo Culture, Radio, Film and Television Tourism Bureau, said that four consecutive Canal Expo was held to connect the canal urban cultural tourism products. Ningbo will rely on the holding of the Faculty Fair to start more cultural tourism with the canal cities.

Zhang Yanrui, director of the Cultural Division of Lingxi County Culture, Radio, Television, Television, Television, Television, Electric, Television and Television, Xingtai City, Hebei Province. In her opinion, the Yunbo Fair is progressing every year. Push the local canal culture to the country and the world.

The Grand Canal is China and the world. Entering the "Silk Road and Canal" international exhibition area, the "China -Europe Oil Painting Art Exchange Exhibition" has selected nearly 80 works of Jiangsu and European oil painters, highlighting the "Silk Road International Cultural Communication Exchange" and "Canal of the Canal" "Regional cultural protection and expansion" means that the Silk Road and the canal cross -regional, cross -space and space in culture and art.

The Central and Eastern Owen Travel Exhibition Area concentratedly demonstrated hundreds of special products in Central and Eastern European countries, allowing the audience to experience the culture and art of Central and Eastern European countries, and they can appreciate exotic style without going abroad.

Luo Taidong, deputy director of the Shanghai Office of Thailand's National Tourism Administration, said that during the Expo, the Thai exhibition area provided the audience with cultural experiences such as Muay Thai and Thai Massage, and launched special tourism routes in Pattaya, Phuket, Bangkok and other places. Essence "Now because the entry and exit tourism has not been released, the main purpose of this trip is to promote Thai cultural tourism resources to recover the market." It is reported that the current transportation expo also invited the ambassador from Asia, Europe, and Oceania to China. 60 guests from 28 units including consulates, cultural tourism institutions, cultural tourism enterprises, and China -ASEAN Center participated in the "Shuiyun Jiangsu" international friend canal to help international cultural exchanges and cooperation.

The new business helps the market recovery

Industrial tourism, non -heritage tourism, tent camping, digital cultural tourism ... At the current transportation expo, various popular cultural tourism formats have also participated in the exhibition, showing the exploration and hard work of the cultural travel industry under normalization of the epidemic prevention and control Essence

In the Canal characteristic tourism product exhibition area, exquisite tents and special activities have attracted many audiences. According to Peng Yi, a partner of a brand of camping, the camping thermal camping fever raised by the surrounding tourism companies has discovered the broad market of tents camping under the normalization of the epidemic prevention and control. At present, the average camping land of Nanjing Niushan Camp, Suzhou Yangcheng Lake Camp, which are built in the field camping, have average tourists who can receive thousands of tourists per month per month. "We hope to reach a cooperation with the cultural tourism departments and enterprises by holding the Expo, continue to cultivate the camping market, and help the cultural tourism market recovery."

In the Canal Digital Cultural Tourism Industry Exhibition Area, the Nangang Industrial Cultural Tourism Area exhibition area shows the real -time display of remote immersive tourism and 3D digital factories, showing the six major formats such as smart tourism, sports tourism, and red tourism. Improving tourists' awareness of the steel industry also fully demonstrated the rich tourism resources of Nangang.

Xu Huajun, a staff member of the exhibition area, introduced that in the past two years, Nanyang Industrial Cultural Tourism Zone has transformed into green, modernized, and scientific and technological. It has established a new comprehensive tourism development platform to achieve the integration and development of industrial tourism and related industries. In the summer vacation of this year, more than 8,900 elementary and middle school students in the tourist area were received.

Li Chuan, deputy director of the Jiangsu Provincial Department of Culture and Tourism, said that the current Faculty Fair is an important measure to promote the construction of the Grand Canal Cultural Belt and the National Cultural Park. The vivid practice of boutique promotion platform and a good life sharing platform. (Author: China Tourism Daily Junzi; Editor: Yang Shuo)

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