Aiming at the C -side Longji Green Energy to launch the industry's first one -stop household photovoltaic solution

Economic Observation Network reporter Huang Yifan on June 21, Longji Green Energy (601012.SH) released the first one -stop household photovoltaic solution "Longji Sunflower" in the photovoltaic industry. This scheme is aimed at households with distributed groups and provides users with the hosting service of the entire life cycle of the power station through the online platform.

It is understood that under this service model, large banks that are guaranteed by Longji will provide loan services for photovoltaic power generation equipment purchased by users. At the same time, Longji will continue to provide high -quality technical support, component supply and margin for the normal operation of this model Essence

In an interview with reporters, Zhong Baoshen, chairman of Longji Green Energy, said, "The form of distributed photovoltaic in these years is constantly changing, but we have observed that there are outstanding pain points, that is, there are too many intermediate links. The benefit is not high. "The above pain point is the reason for the sunflower project of Longji.

Li Haifeng, vice president of Longji Group, told reporters that the project was the first time that Longji tried to face C -end users to provide services and solutions, and users can also experience the value of Longji. "The significance of the project lies in innovation and demonstration, not the scale."

He revealed that once the above attempts are successful, the above -mentioned Longji model has made a good pavement in the global interactive distributed market, and the entire commercial ecosystem of Longji may be transferred to this direction.

Launched a new distributed solution

It is understood that the above -mentioned "Longji Sunflower" project is a system solution launched by Longji for households.

Specifically, it is led by Longji to join forces with large banks, brand dealers, etc., to provide a one -stop one -stop household -to -roof photovoltaic electricity electricity solution. Zhong Baoshen said that distributed photovoltaic and how to provide solar services for people around the world has always been the direction of Longji's focus.

People from Longji Green Energy told reporters that in order to solve the limited power station income caused by the previous "optical loan" and other distributed models, the power generation income was difficult to cover the principal and interest problem. Longji repeatedly calculated through the technical department and market statistics. "According to factors such as the duration of effective power generation and local desulfurization coal electricity prices, combined with the amount required for loan monthly repayment, operation and maintenance, insurance and other costs, the price calculation model is established. Covering the loan power station single -tile cost, and through the information interaction with the cooperative bank, the system Unicom to ensure that the loan price is within a reasonable range. "

According to data from Longji Green Energy, taking users in Liaoning as an example, household power stations with a capacity of 21kW, in the case of full electricity sales, predict users to obtain a return of more than 150,000 yuan in net income.

It is understood that before, the domestic distributed photovoltaic market, due to the uneven service level of third -party partners, users often produce various concerns and doubts when purchasing photovoltaic products and investing in the construction of photovoltaic power stations, reliable financing, power stations and the quality and power station. The issue of income guarantee has become the "boss difficulty" problem that the current user is concerned.

According to reports, under the new service model launched by Longji, large banks that are guaranteed by Longji will provide loan services for users to purchase Longji's photovoltaic power generation equipment. At the same time, Longji will continue to provide technical support, component supply and deposit for the normal operation of this model Essence

In addition, in order to ensure the safety and reliability of the power station, Longji will screen the installation dealer to provide users with installation and maintenance services. "In this way, Longji will no longer be limited to the role of component suppliers, but set up a closed -loop ecological chain for users." Longji Green Energy told reporters.

Differentiation

In 2021, China ’s distributed photovoltaic increased by 89%year -on -year, with 29GW installation machines, accounting for the first super centralized photovoltaic photovoltaic, reaching 53%. In the first quarter of 2022, my country ’s photovoltaic grid -grid capacity was 13.21GW, of which households were installed at 2.55GW, a year -on -year increase of 102.4%.

In the past few years, the rapid growth of domestic distributed photovoltaic scale is inseparable from the domestic photovoltaic promotion model.

It is understood that the domestic distributed photovoltaic promotion model is mainly investment methods, zero down payment "photovoltaic loans", and co -construction power stations.

Among them, the so -called co -construction power station model, that is, farmers out of the roof, investors out of equipment, and jointly build power stations. Farmers only obtain fixed income. The rest of the investors are owned by the investors. The farmers are not responsible for the power station operation and do not bear the risk of power stations.

Zhong Baoshen said that in the past, farmers' financing was very difficult. When they were facing insufficient funds, the way they used would lease their roofs to other investors. He believes that there are many links in the middle, and it is difficult for users to share the revenue of the photovoltaic power station built on the roof.

Xun Haifeng believes that the core issue of the rental roof model is that it does not allow the owner of the house to actually owns the power station. How much electricity does the roof power station issue, the power station income, asset safety, and the house owner does not have a strong connection.

In Longji's opinion, there is a risk.

"Photovoltaic power generation is a fixed -income product, this time we are very cautious when choosing a partner. In terms of financial institutions, in the past, photovoltaic loans mainly chose leasing companies and urban commercial banks. For user costs. And this time Longji chose a large financial institution, hoping to benefit the end user. "

In addition, Longji hopes to establish a direct dialogue with users through digitalization to indirectly reduce the cost of intermediate links, thereby increasing user income.

- END -