He Chengguan, the founder of Zhuhai Catering Brand "Toshin": Star chef pursuing the "hometown"

Wen, Figure/Yang Xuewei

"To understand the essence of traditional cuisine, inheritance without keeping the old, but innovation, but not forgetting the book." This is the concept of star chef "Guan Ge" on cooking food. In terms of taste and presentation, it is also constantly innovating and improving. While satisfying the pursuit of contemporary people's taste, it is a catering brand of "fusion of ingenuity and recalling the rice in the hometown" by integrating the pursuit of contemporary people's taste. "Taste rice".

Guan Guan often interacts with guests

Apprentices are tempering into chefs

Guan Guan, his real name He Chengguan, a native of Jianqi, Nanping, Fujian, because of the "status of the rivers and lakes" in the chef and his party, everyone respects it "Guan Ge". Recalling the initial, in 1996, 18 -year -old he was very vague about future career planning. Coincidentally, he went to Xiamen to work, and Guan Guan, who was embraced by "entering a line", formed a deep fate with the catering.

"From 1996 to 2006, I experienced the ten years of learning. In ten years, I not only learned to do things, but also learned to be a man." Guan Guan defined with "diligence" for ten years of learning cooking. I have been tempering from a small school as a kitchen, and Guan Guan looks meticulous and more realistic about each step of ingredients, craftsmanship, fire, knife workers, etc., because he said: "Just work hard, time will give the answer."

Guan Guan ’s first job was to work at the seafood pond in the restaurant, mainly to learn about breeding seafood. Since then, the lotus, the cutting board, and the wok master, Guan Guan has spent ten years of passing his career for becoming a chef. He also worshiped the teachers in major restaurants and five -star hotels to learn good craftsmanship. Guan Guan believes: "Diligence is more important than talent." During the period of academic art, Guan Guan will always go to the kitchen to practice one hour in advance. It will also go to get off work late at night and stay for cleaning.

Everyone who knows knows that learning cooking is not an easy task. Less one persistence, it is difficult to achieve the master. In the past ten years, the injury burns were not under the problem, and the snake bites and the electric shock, but Guan Guan was not discouraged. Guan Guan said: "In the past ten years, I work hard with a group of like -minded people. I also hope to be recognized, so I gradually fell in love with the job of cooking."

In 2004, Guan Guan met a chef in Guangzhou and began to learn cooking Cantonese cuisine. Because of his efforts and talents, Guan Guan was dug into Zhuhai Haiquan Bay as the deputy chef in 2006. After two years, he officially jumped into a chef and became the "leader" of Haiquan Bay Hotel Kitchen. In the future, Guan Guan's star chef has "sitting" here for ten years.

Entrepreneurship, with "Yong"

For Guan Guan, doing star chefs in a big hotel is a comfortable job: good treatment, absolute right to speak for dishes, and people's respect. However, entrepreneurship is what Guan Guan has thought about it over the years. Guan Guan said: "Although there are some projects in these years, investment is always investment. As a chef, he is still eager to make his own brand and let guests try their own taste."

Entrepreneurship means unknown. In 2019, Guan Guan began to prepare the brand "Taste". Although some funds have been accumulated for many years, it is a little insufficient to start a business. "Fund is the first difficulty I encountered in my business." Guan Guan said, "I don't know if I can make money, but I feel that this project should not lose money." Guan Guan remembered that he had the courage to say, "Let's If the house in the mortgage bay is unsuccessful, it will be moved back to Ping Sha, and it will start from the beginning. "Guan Guan's" stubbornness "was supported by his family. After mortgaging the house, Guan Guan thought that the project was "no retreat", so he also invited the brothers who worked together to form a team, and finally opened the first "tast rice" in Doumen in 2020.

Guan Guan's meticulous details of the restaurant

The catering brand in Guan Guan's mind is the pursuit of "hometown taste". How can we better present the "hometown"? He returned to his familiar hometown and looked for the taste in memory. However, when he ate his heart again, he was "original" hometown dishes, but found that he changed his time, and his mood and taste had changed. He realized that with the changes of the times, the taste must be improved in order to continue to surprise people in the familiar taste, thereby awakening the taste buds in memory. As a result, the rice paddling reappears the "hometown" by combining vegetables.

Of course, the "hometown taste" in each guest's heart is different. Guan Guan focuses on the procurement of the origin of raw materials, hoping to make all guests find the taste of their hometown in the rice. Guan Guan said: "We will go to different places every quarter to pick up the wind, dig the taste of upgrading and upgrade new dishes, and try to make the original reappearance."

Under this persistent guidelines, the dishes of Pin Dou Dou stores are closely related to local ingredients. For example, the rich aquatic products under special salty and fresh water, such as traditional rural food and other buckets of dorsal elements are integrated into the fusion vegetables of rice, so that the locals can not only feel the native taste and taste innovation. It is reported that Pinya Doumen Store is the only restaurant on the list for public reviews in 2022. This is also the only restaurant to enter the list of Zhuhai West District.

Two -year restaurant "Mei Kai three degrees"

In December 2020, the first Dou Dou Dou store opened. By April 2022, it was Daoshi's Tangjia Store, and in September 2022, it was Daoshiji Store. , Attracted a large number of loyal customers. Regardless of the reputation of the same industry or the plagiarism and imitation of other restaurants, it has proved from the side that Guan Guan's leading "township taste" has been resonated with the public.

The latest Daoshiji Store opened in September. Not too much publicity has attracted many guests to come to the door to make Guan Ge's gratitude.It is understood that the new store designs the overall style easier and improves the visual effect.Custom lights and special utensils make it closer to the style of modern fusion vegetable restaurants.Although Guan Guan has no longer cooking in recent years, you will see Guan Guan's figure in three stores every day."I go to three stores every day to check the floor work and directly understand the feedback of the dishes with the guests." Guan Guan said, "The opinions of the guests are very important. We will develop a new new one every quarter for merging dishes.Dishes, upgrade the dishes. "

It is reported that Guan Guan's goal is to make rice tasting as "the ceiling of Zhuhai fusion vegetables".Guan Guan said: "In the next step, I will plan a more upgraded catering brand than rice rice, hoping to let more people try the food I developed."

Source | Yangcheng Evening News · Yangcheng School

Responsible | Yellow Tie'an

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