Yang Yinghui, Zhuhai Qihai Water Products Technology Co., Ltd.: The story of him and fish helps the industry to develop

Wen, Figure/Yang Xuewei

In Zhuhai Doumen, there are probably a few people who can make such a deep fate with a fish like Yang Yinghui: accidental encounter, which has led him to never forget. For many years, he has continuously tapped the various flash points of this fish. This fish -white banana sea bass. In his nickname of social software, he claims to be "prince of sea bass", and he can also see his deep feelings with this fish.

Yang Yinghui and Bai Bana Sea Pass

A fish six times "You" on CCTV

In Yang Yinghui's view, the "acquaintance" of the Baijianhai sea bass comes from a encounter. In 2011, Yang Yinghui, who was born in Yueyang, Hunan, came to Zhuhai to find a job. He accidentally saw that a well -known aquatic company in Doumen was recruiting sales managers at that time, so he tried to understand what kind of white banana sea bass promoted by the company's owner. Fish. Yang Yinghui, who is accustomed to pond fish, can't get used to sea fish, but the white banana sea bass is a fish that is handed in salty and fresh water. It tastes so delicious.

This sip of freshness and tenderness made Yang Yinghui completely fall in love with the white banana sea bass. During the sales of sea bass sales in large companies, it is not only a sales method, but also its own true love. Every day, it publishes sales information about sea bass on major websites such as China Food Network and World Factory Network. "At that time, no one knew the white banana sea bass in our hometown. I wanted to let more people know it." He said. Emperor Tian lived up to careless people. The sea bass information released by Yang Yinghui was seen by the CCTV program team. At this time, Yang Yinghui and several friends co -founded Zhuhai Qihai Water Products Technology Co., Ltd., and gave the "three good fish" concepts to the white banana sea bass, which also made people particularly curious. "White banana sea bass is good fish, good water, and good culture." Yang Yinghui explained, "This fish is not expensive, without fishbone and rich nutrition, it is a good fish; naturally natural salty freshwater transfer waters The good taste of fish; the family culture of Zhuhai Doumen also gives this fish's good culture. The white banana sea sea bass naphta home pickled skills we apply are also selected into the district -level intangible cultural heritage list. "

Qihai Aquatic Products Technology Co., Ltd. Workshop

Yang Yinghui, who pays attention to brand marketing, uses the Internet to spread, coupled with the advantages of this fish itself, make the white banana sea bass red on CCTV. Later, Yang Yinghui worked hard on the ideological propaganda point on the white banana sea bass, from the nutritional value of the white banana sea bass, the story of the golden eye bass, the "one -night" process of the family culture, the technology of deep processing logistics and fresh -processed logistics, and guiding the science of farmers science From the perspective of fish farming, a total of six degrees appeared on the CCTV TV column.

At present, Yang Yinghui is planning to introduce the white banana sea bass to CCTV with the latest prefabricated corner. At the same time, in order to let more people know the "white banana sea bass", from the establishment of Qihai Aquatic Products, Yang Yinghui took the "white banana sea bass" to participate in various exhibitions. With his efforts, the white banana sea bass has successfully appeared on the shining stage, and the sales volume jumped from about 5 million yuan in 2014 to the estimated 40 million yuan output value this year. "Let more people like me, falling in love with the fish" White Bana Sea ", this is my wish." Yang Yinghui said.

"Online+offline" joint efforts to promote

We see that the "online" e -commerce power of Zhuhai Laihai Aquatic Products Technology Co., Ltd. is beyond doubt that the "offline" Lahai Aquatic Products is also seeking scientific and technological innovation. According to Yang Yinghui, the company has been rated high -tech enterprises in 2016. The company has a total of 38 invention patents, covering many aspects such as white banana sea bass breeding, deep processing, and logistics equipment.

It is reported that before, one of the first batch of "China Agricultural Technology Association Science and Technology Courtyard" in Guangdong was also the only "Science and Technology Courtyard" in Zhuhai City to be listed in Zhuhai Qihai Water Products Technology Co., Ltd. It is understood that "Guangdong Zhuhai Baihaihai Sea Pass Bass Science and Technology Courtyard" will build a platform for political industry, research, research, and research, service technology and economy, and drive and support the construction of the Agricultural Technology Association. Advantages, promote the development of local agricultural industries and the improvement of farmers' scientific quality. "We are working with South China Agricultural University to jointly study and develop more sea bass products." Yang Yinghui told the author that now prefabricated dishes are a blue ocean developed by Zhuhai Doumen industry. And the eight treasure rice made with pure rice, "These are all our teams that have been trying to study for more than two years."

Continuous innovation not only brings the economic benefits of Lahai Aquatic Products, but also drives the progress of local farmers. At present, the enterprise acquires 15,000 catties of fish each year, driving farmers to run 150,000 yuan a day, and there is a fish collection period of about 260 days a year. Yang Yinghui said: "In the future, I want to make a fusion of first, second, and third industries for the Banjiabana Sea Pass. People can see fish farming, touch processing, taste taste, and can make related to the taste. Cultural and creative products, I hope to increase the added value of agricultural agricultural, and make it stronger. "

Source | Yangcheng Evening News · Yangcheng School

Responsible | Yellow Tie'an

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