The bank of Hanchuan strengthens the old -fashioned service to help the elderly cross the "digital gap"

Hubei Daily News (Correspondent Guoying, Xiaoping) On September 26, entering the business hall of the Hanyuan Sub -branch of ICBC, the lobby manager is helping Uncle Zhang, the 76 -year -old, pay the water and electricity fee. "Now the bank's service is really intimate. The old version of the mobile phone bank is not only large in fonts, but also voice services. It is more convenient to use it to handle business." Uncle Zhang was happy.

How to help the elderly cross the "digital gap"? ICBC Hanyuan Sub -branch has done a good job in financial services, improving traditional financial services, improving the level of convenience of online consumption, and promoting the aging transformation of Internet applications.

Tailor -made exclusive services. Set up an exclusive rest area in the business hall, equipped with sofa seats, wheelchairs, crutches, newspapers and magazines, medical boxes, money -order machines and other items; Wait for convenience facilities to provide intimate service for elderly customers. The staff of the hall focuses on the waiting for the elderly customers in the waiting, providing "a cup of warm water" services in a timely manner, and enthusiastically guided them to handle their business on the smart machine, give priority to serving elderly customers, reduce waiting time, and improve the service experience.

Optimize digital financial experience. Launched the elderly version of the elderly mobile phone bank -happy life version. In terms of sensory, this version upgrade the font size, add voice reading screens, focus areas, while increasing recognition and operation sensitivity. The upgraded interface is more concise, the common functions are more obvious, and it supports pure voice interaction such as search, transfer remittance and other functions. In terms of service, when the elderly customers landed on the ICBC mobile banking app for the first time, bank staff instructed them to switch to a happy life version. When encountering problems in the operation, instruct them to use the "one -click help" function to quickly take a screenshot to consult with the bank staff inquiries. Provide a customer service line phone to facilitate the elderly for help from the smart customer service, and solve the urgent urgent time in a timely manner.

Do a good job in financial anti -fraud. Hold the hall of "micro -sand dragons" and lectures on financial consumption knowledge, and carry out the popularization activities for the publicity of bank card payment, mobile payment, anti -financial fraud, and deposit insurance knowledge promotion and popularization activities for the elderly. Place the prominent position in the business hall to increase the version of the prevention of telecommunications fraud leaflets, and issue publicity leaflets to the elderly who come to handle the business to explain anti -fraud and anti -counterfeiting knowledge, remind the elderly not to click on mobile phone text messages strange connections, do not believe in strange strangeness The transfer of telephone transfer requires the awareness of risk prevention and help the elderly to keep the "money bag".

The Hubei Daily client, paying attention to the major events of Hubei and the world, not only pushing the authoritative policies for users, fresh hot information, and practical convenience information, but also launched a series of features such as reading newspapers, newspapers, learning, online interactives.

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