Shenzhen Holding 2022 Food Safety Propaganda Week Launch Ceremony and the Third Anniversary of Zhenpin · Zhenpinjin Sam Activities

In order to advocate all sectors of society to actively participate in food safety governance and promote the high -quality development of the food industry, on the morning of September 27, Shenzhen 2022 Food Safety Propaganda Week launching ceremony and the third anniversary of the Shenzhen Pin · Shenzhen Pinjin Sams' event in Shenzhen Walma Sam Member Store Successfully held. Li Zhong, Director of Shenzhen Food and Drug Safety Office, Secretary of the Party Leadership Group of the Municipal Market Supervision and Administration Bureau, and Director of the Municipal Market Supervision and Administration Bureau, Zhu Xiaojing, president and CEO of Wal -Mart (China) Investment Co., Ltd. attended the event and delivered speeches.

Li Zhong, the director of the Shenzhen Food and Drug Safety Office, the party secretary of the Municipal Market Supervision and Administration Bureau, and the director, said in a speech that Shenzhen will always adhere to the development idea of ​​"people -centered", adhere to the market supervision and industrial services Continuously improve the ability and level of food safety guarantee to ensure the "safety on the tip of the tongue." At the same time, together with all walks of life, do the real affairs of food safety and people's livelihood such as "Zhenpin", and effectively promote the high -quality development of food safety supervision. It is necessary to ensure that the public eats with peace of mind, rest assured, and comfortable.

As early as 2019, Wal -Mart's hypermarket supermarket format became the first batch of "Shenzhen Pin" promotion stores. Consumption choices. Zhu Xiaojing, president and CEO of Wal -Mart (China) Investment Co., Ltd., said that food safety is always when it is not completed. I believe that with the joint efforts of everyone, there will be more high -quality foods and edible agricultural products to the citizens 'dining tables, which will definitely provide more choices for the citizens' "rice bags", "vegetable baskets" and "fruit plates".

At the launching ceremony, "Zhenpin" released a series of new products, new standards, new platforms, and new forces. Among them, 129 products in 54 companies were selected into the tenth batch of Shenzhen products, including dozens of Chinese products from the assistance area, which not only further enriched the number and category of the "Shenzhen", but also helped the rural rejuvenation and development in the region. ; Zhenpin prefabricated dishes and Zhenpin Restaurant standards have been released, establishing the safety foundation requirements of Zhenpin prefabricated dishes, and clarifying the creation and management specifications of Zhenpin Restaurant to explore the expansion application and experience scenarios of the Shenzhen product model; " Zhenpin really good platform "covers the entire network of websites, applets and APPs to provide" Shenzhen Pin "policy promotion, information consulting, application guidance, special training, brand promotion, online transactions, etc. for catering companies and consumers Standing comprehensive service.

In addition, after earlier selection, the second batch of "Zhenpin Officers" officially appeared and accepted the letter of employment. There are 20 people in the second batch of "Zhenqi officials". Among them, they have long -term attention to food safety representatives, members of the CPPCC, head of Shenzhen Gaming Enterprise, and the heads of chain catering companies and media people. The representative of "Zhenpin Officer" and the national outstanding journalist Dong Chao issued an initiative at the scene, hoping that the general public will be a supporter, advocate and participant for the general citizens.

As a "urban brand" based on the Shenzhen -based food standard system and the strategy of rural revitalization, it has achieved a series of fruitful results. As of September 2022, a total of 500 deep food standard systems were established, 399 were released for deep food standards, and 821 products from 252 companies became "Shenzhen products". The base has effectively enriched the citizens' rice bags, vegetable baskets, fruit plates, and oil pots.

It is understood that at present, "Zhenpin" has settled in the well -known e -commerce platforms such as Hema, Tianhong, China Resources, Wal -Mart and other major mainstream chains, stores, and "Shenzhen assistance" and Guangshi Youpin. According to incomplete statistics, there are more than 1,000 stores in "Zhenpin" and 100 party and mass service centers. In the three years since the "Zhenpin" has been listed, the cumulative sales of some merchants have exceeded 3.2 billion yuan.

In July 2021, the "Shenzhen Pin" full chain guarded the "security on the tip of the tongue '" was included in the innovation measures and experiences of Shenzhen Special Economic Zone since the National Development and Reform Commission in the 18th National Congress of the Communist Party of China, and encouraged localities to learn from actual learning. As a typical case in the construction of the Greater Bay Area, the "Zhenpin" will be used as a typical case. The Guangdong Provincial Party Committee and Provincial Government will refer to the Food Standard System of the Guangdong -Hong Kong -Macao Greater Bay Area with reference to the Shenzhen -Hong Kong -Macao Greater Bay Area, and build the "Shenzhen Pin" in the Greater Bay Area. In April 2022, for the first time, Shenzhen voted through the Municipal People's Congress to decide the "Top Ten People's Livelihoods" that the government had to do in 2022, and strengthened the selection of food and drug supervision and guarantee, including promoting the construction of the "Zhenpin" project. (Zhang Ruijia Xie Xiang)

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