Extraordinary ten years watching Weihai 丨 big data "portrait" for tourists!"Rongchengyou" has soared "passwords"

This summer, Weihai Rongcheng God Eagle Mountain Wild Zoo, Na Xianghai · Diamond Beach Bathroom, Jiming Island, Hai donkey island, tourists like weaving. The popular Jiming Island Cliff Cafe, which is highly sought after by young tourists, has become a net red punch place, with 900 cups of coffee per day.

How hot is Rongcheng Travel this year? The "Portrait Portrait of Tourists", which has been released recently, shows that from the way of travel, 75%of tourists are self -driving tourists and high -speed rail tour, and the tour group team travels less than 25%; from the perspective of tourists, 55.4%of tourists outside the province account for 55.4% The province accounts for 44.6%, mainly concentrated in the central and western cities such as Jinan, Zibo, Weifang, Jining, Texas. This is also the first time that the provincial tourists have surpassed the province for the first time.

This set of big data "described" "tourist portraits" not only showed the popularity of Rongcheng's tourism market this year, but also clearly reflected that Rongcheng Tourism was undergoing a profound change.

Self -driving tourists accounted for 75%, "Thousands of Mountains and Seas" with fire "freedom of glory"

This summer, Xue Wenhao, a college student from Xi'an, and several friends who drove themselves to travel. During the self -driving tour, they took a lot of "VLOG" at the Xianghai · Diamond Beach Bathroom, and went to Jiming Island, Rainbow Highway, Sea House, and Cross -Sea Captain. Xue Wenhao said: "It was originally planned for three days. In fact, I stayed for a week and felt that it was not enough."

"For mainland tourists, Rongcheng is located at the eastern end of the peninsula, and the location of the land ending is not advantageous." The relevant person in charge of Rongcheng Culture and Tourism Bureau introduced that in the past, some travel agencies were unwilling to do it. Rongcheng's line products, because the itinerary of more than 8 hours will reduce the experience of tourists and increase the cost of travel agencies. Therefore, more than 50%of tourists are traveling for team tour, and the customer source market has great limitations.

This year, with the release of a set of data, it means that the Rongcheng's tourism industry pattern is completely reversed -75%of tourists travel for self -driving and high -speed rail, and the tour group team travels less than 25%. The Rongcheng northern area of ​​the Weihai Qianli Shanhai self -driving tourist highway continued to be hot. Among them, the self -driving experience of the Xianghai and the Five Team Holding Sea Station to Xixiakou Zoo, Haidan Island, Chengshantou and other places were particularly wonderful.

"The change of this industry pattern is first thanks to the construction and packaging of the self -driving tourist highway in Weihai Qianli Shanhai, which greatly improves the convenience and comfort of self -driving tour, and obtains positive feedback from the market. New demand. "The relevant person in charge of Rongcheng Culture and Tourism Bureau said.

The "Summer Self -driving Report 2022" released by Ctrip.com shows that Weihai ranks among the top ten in the country this summer, and Rongcheng occupies nearly half of the passenger flow. According to the staff of Rongcheng Cultural and Tourism Bureau, in July and August of this year, Rongcheng's 13 A -level scenic spots received averaging 25,000 tourists daily, and the total number of tourists and the total tourism revenue of the scenic spot increased by 22.5%and 45%year -on -year. From July 10th to August 10th, the hottest month, the average daily number of tourists reached 45,000.

Young people account for 43.5%, "pro -sea offshore" becomes a "traffic password"

This summer, Douyin platform tourist blogger "flying over Weihai" was very busy. Since the end of June, many camping activities have been organized in Nai Xianghai and other places; Douyin blogger "Daxin in Weihai" has carried out "private travel services in Weihai" ", I watched the Fragrant Sea, Motor Ridge and other places filmed in his video ... All the tourists they brought were young people under 35 years old.

Compared to the past team tour is mainly based on the elderly, the structure of the tourists has achieved "disruptive" changes this year. Statistics show that young and middle -aged tourists aged 18-40 accounted for 43.5%and 26.2%of the age of 0-18.

"Young people pay attention to experience and have strong consumption capacity. I also serve young people in the travel shooting." Camera Wen Run runs a photo studio. This year, his WeChat circle of friends is full of travel photos. "Rongcheng is a city with its own net red temperament, and it is a blockbuster. Guests like to go to the beach and island to take pictures, and the film rate is very high." Wen Run said that the service target of the travel shoot is mainly young women or children at the age of 10 The following family.

Young people's longing for the sea is not limited to playing on the beach and the experience of the marine pasture. Instead, they need to get more deeper from the sea, such as boarding Shanghai Island and camping to catch the sea. Rongcheng City has made a deep and thorough articles for the sea donkey island, Jiming Island, the two "scarce resources" and the most easy "close to sea" of the beach bath to make it a "" One of the traffic passwords.

Since the summer of July 6, the two islands of Jiming Island and Hai donkey Island have continued to be hot, and the daily reception volume has always maintained a maximum carrying capacity of about 5,000 people. The free and open Nai Xianghai · Diamond Beach Bathroom, averaging tens of thousands of tourists daily.

Tourist structures are younger and have a profound impact on the development of the regional tourism industry. Xinyu B & B, which opened this year, introduced the social format of young people. On July 29, the official Douyin of Rongcheng Cultural Tourism released a short video about the B & B of Sanmeng Ji Xinyu. Without two days, more than 2,000 private messages were asked. Since the trial operation on July 5th, the homestay has been in a state of "one room is difficult to find".

The occupancy rate is nearly 90%.

Xinyu B & B is not a case. This summer, Rongcheng B & B, which is characterized by seagrass houses, continues to be full, and star hotels such as Ni Shitai Hotel and Chengshan Friendship Hotel are also "difficult to find one room." Statistics show that from July 1st to August 15th, Rongcheng City received 220,000 tourists overnight, and the closing rate of key star hotels was close to 90%. Because it is located in the "ending" of traffic, most of the tourists "divert" from Qingdao and Yantai. As a stop of "passing by", tourists are just a travel problem that plagues Rongcheng. With self -driving tours to drive in -depth tours, Rongcheng City also organized the activities of the Xianghai Music Festival, the Five Team Holding Sea Station, etc., based on the "Seaside Night". Night "curse".

At present, leisure and vacation have become a new way of lifestyle, and self -driving and camping have become a highly sought -after way of tourism. Many foreign investors came to Rongcheng to open a homestay, and they were all optimistic about Rongcheng's tourism resources. Tourists' groups were more "diverted" from the city where they lived in the past.

Innovation is before, looking for opportunities in danger. In recent years, Rongcheng City has stepped up and promoted the transformation and upgrading of the cultural tourism industry, and the tourism format has been continuously improved: in the northern area, Chengda Road, which has passed through the scenic area, has undergone eastward transformation two years ago. Infrastructure construction has reserved space in advance for the growth of self -driving tourists; in the central area, medical recreation, water sports, and homestay cluster construction continue to enter new projects. The red element attracts young people to check in; the southern area, cultural tourism recreation, marine pasture and other sectors are constantly mature.

Rongcheng City will continue to improve tourism reception, continue to integrate cultural tourism resources in the jurisdiction, and build a shared economic platform; improve service quality, optimize service details, improve tourists' satisfaction; improve the construction of tourism transportation system, increase parking spaces, increase charging piles, study and open up Customized bus lines in the peak tourist season; enrich the formats of scenic spots, accelerate the transformation and upgrading of traditional scenic spots, deepen the marketing and publicity of tourism destinations for the "most beautiful coastline", and continuously promote the upgrading of the tourism destinations. (Hi Weihai client reporter Du Xiaoying correspondent Li Zhongyun Zhang Liran/text map)

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