Chuanguan City 丨 Urban Suburban Farm: A ongoing upgrade challenge

At present, farm tourism on the theme of nature education has become a popular choice for urban families. The picture is provided by the respondent

Chuanguan News reporter Xi Yingying

Under the epidemic, long -distance travel is limited, and short -distance travel in the suburbs of the city has become a popular, especially farm tourism with the theme of agricultural and tourism integration, parent -child interaction, and natural education. With many advantages such as convenience, interest, and popular science Popular choices for holiday travel.

However, for most farms, the growing passenger flow is facing difficulties that are difficult to transform into actual benefits in the environment.

The urban suburbs are also brewing a high -quality version of the upgrade challenge.

Traditional Farm: Plan and upgrade in the increasing market space

Beginning in June, Chengdu Tianfu Lvkang Farm ushered in the off -season of the year. This farm located in the fried tea streets in Tianfu New District started its business as early as 2016. 30 acres of strawberries are planted in the farm, and strawberry picking is the main business method. After 6 years of development, it has become a small and well -known agricultural tourism -themed farm around Chengdu.

"At the beginning, what I thought was to engage in farms, the main picking, parent -child activities." The head of the farm said that in the past few years, it can be given from December to the strawberry season in May of the following year. The farm brings a maximum gross profit of more than 700,000 yuan.

In recent years, the epidemic situation has been repeated, and long -distance travel has been blocked. The soldiers have gradually felt that the suburbs of urban areas like him have become more and more popular with urban families.

The foundation of the Bingbing is accurate to the market. Search for Chengdu Farm on a consumer decision -making software, and various farms sharing strategies are dazzling and constantly updated. "Walking Ways", "Fun Science", "Treasure Experience" ... Every sharing is a message asking for ticket prices and addresses.

However, the Bingcheng soldiers also noticed that compared to more and more exquisite and more exquisite farms, the farm of his family seemed a bit outdated and monotonous -the picking activity was only the hottest in the strawberry season, and there was no exquisite landscape. Created and carefully planned interactive programs, "There are more and more farms in the same type, and high -end farms have emerged endlessly. In recent years, our farm has only more than 300,000 gross profit every year, which is far less than a few years ago." Say.

Therefore, the Bingcheng soldiers are also planning an upgrade.

During this time, the farm attracted tourists is a new variety planted by the soldiers this year, a corn that can be eaten raw. Added new varieties of agricultural products in the off -season, which is an important measure to upgrade the farm at the bottom.

"This method has a good effect. I have accumulated a lot of retorters in the early stage. Everyone is very interested in this new variety."

"High -level" version: Create a green ecological agricultural experience environment

Increasing the new variety is only the first step in the development of the soldiers, but on the road to the farm upgrade, some people have achieved leapfrogging steps.

It is also in Tianfu New District. Seeing mountain farms, this year's consumer decision -making and sharing software has been on fire.

In June, it was the peak business season of the mountain farm, and it was also the picking experience, but here, various new varieties of pumpkin, tomato, cucumber, and watermelon have matured, showing the organic cultivation, three -dimensional cultivation, material circulation, small mechanized intelligence intelligence intelligence The application scenarios are called the "ceiling" of the Chengdu Farm picking boundary by tourists.

See the three -dimensional cultivation greenhouse of the mountain farm. The picture is provided by the respondent

"Our farm is still in the construction period. It is estimated that the agricultural service products that have been established and launched in one year will be fully presented in two years. We just took a small step forward. We only provided the picking experience in agriculture, which is a very small business. In the future, we will reflect more community support agricultural characteristics, from cultivated land to harvesting to business management all kinds of various management. Experience products, such as: cultivated land, land, organic fertilizer, sowing, watering, weeding, having weeds, having, drainage, management, planting technology training, and small farm operation counseling, agricultural cultural and creative, etc. "."

Yang Yanrong told reporters that their goal is to create a natural ecology, green and healthy agricultural experience environment, and use the organic operation of modern agriculture to allow consumers to experience the sustainability of food guarantee, the sustainability of the natural environment, and even become cultivated and gathering , Serving the incubation of new farmers.

The upgrade of the high -end version is being carried out in more farms.

This year is the second year of the African tax from the listed design company. In July this year, her design farm will be officially opened, and Ashi will also have a new identity -new farmers.

In 2020, the Afghanistan plan upgraded an organic grape picking base for 6 years into a farm in the mind. After the transformation is completed, in addition to the picking experience of various organic vegetables, it will also have Southeast Asian -style restaurants, coffee houses, tree houses And the natural amusement park and camping venue specially created for parent -child interaction. "The original intention of making farms was because I wanted to have such a place, full of grass, flowers full of flowers, breeze blowing, shaded trees, drinking afternoon tea, chatting with friends, and enjoying the sun and blue sky. Although feelings are just the beginning, But the thrill of hard work, creating a good sense of happiness, the satisfaction of the satisfaction of self -worth, and the sense of achievement of overcoming difficulties are all supporting support. "Agia said.

The future of the industry: innovation can achieve long -term survival

Seeing the mountain farm is a direction of the current development of such farms. However, from the perspective of the entire industry, more farms are like a soldier, and they are careful to make various attempts and look forward to catching up the changes in market demand. "In the process of urbanization, the market demand of this new industrial form is continuously growing, but it is necessary to see problems existing in such farms itself. The market space is narrow, the business content is lacking, there is no vertical or horizontal product expansion, as well as short -term business models, etc. "Guo Xiaoming, chief expert of the rural revitalization strategy research think tank in Sichuan Province.

How to break the game? In Guo Xiaoming's view, the segments that can be deeply cultivated in the consumer market to achieve differentiated development, or introduce various elements such as sports, culture, music for diversified space, or explore the membership system like foreign farms to form relatively stable customers. group.

Yang Yanrong also believes that the suburbs of the city can carry a variety of theme farms, which is a large number of consumer groups in the city. "The theme farm is a consumer scene. As the consumer customer group will become more and more subdivided, adhere to differentiated and characteristic theme farms, you can survive for a long time. However Create, to match consumers' requirements for continuous improvement of services and quality. "

In Yang Yanrong's view, the theme farm must adhere to concentration and innovation. "Focus on its own business characteristics and practice internal skills; innovation is based on the different times and the environment, continuously innovate the iterative form of theme products to enhance the comfort of experience. The theme farm does not have to be large and complete, mainly to do foot characteristics. In a theme farm or upstream and downstream industrial businesses on a industrial chain, the alliance can be formed, and the attractions are recommended to visit each other in the way to tour each other. Income, enhance the ability to resist risk. "

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