Breaking the boundary of the subway scene!"Metro Popularity Life Circle" expansion

At the intersection of Yan'an Third Road and Nanjiu Water Road, next to Hisense Bridge Station on Line 2, a small building on the ground on the ground is about to be capped. Even the surrounding residents may not know that there are as many as 7 floors of this unrestrained building underground, which is directly connected to the subway station. The reporter learned that this downward -growing building will introduce catering, markets and other formats in the future to create catering and consumption venues that serve the surrounding people, and open up the "last stop" of serving the masses.

At the end of last year, 11 departments including the Ministry of Commerce jointly issued a notice that it announced the pilot list of the first batch of 30 cities in the country in the country. Qingdao was selected. Here, the Qingdao Metro relies on the rapid spread of the subway network to build a "one -minute clock" to build a "one -minute clock" with the construction of commercial carriers along the line. Take root down, focus on the subway station and rely on the subway passenger flow to create a "one -minute clock with a people's life circle" on the orbit; break up upwards, break the boundaries of the subway scene, cultivate in the field of urban renewal, and create a new model of state -owned enterprises in the field of business and trade.

Qingtie Commercial Self -operated Catering Brand "One Heart Make"

Make the subway station ascending the fireworks

Ms. Zhang, who often travels in Qingji, likes to eat a bowl of hot beef noodles in the "One Heart Noodle" shop at the North Railway Station of the Metro Station; Small commercial industries of Hisense Bridge Station opened early; Miss Lan, who worked at Changning Road, had to buy a breakfast at 7-Eleven convenience stores at the subway station every day; Many people are looking forward to the more fireworks of Polo oil under the viaduct ...

At the intersection of Yan'an Third Road and Nanjiu Water Road, next to Hisense Bridge Station on Line 2, a small building on the ground on the ground is about to be capped. Even the surrounding residents do not know that there are as many as 7 floors underground in this not tall building, which is directly connected to the subway station.

"Dongxi Lane", the MINITOD project of Qing Iron Commercial MINITOD

Near Hisense Bridge Station, north of Ningxia Road alone, surrounds Hisense Metropolis Sunshine, Tiantai Sunshine Zone, Taizhan Road Community, Tongan Yaju, Jiushui Homeland, Pusin New Village, Ruyi Home Instant Plaza, Zhonglian U Valley 2.5 Pioneer Park and other industrial layout. In this area, people have high activity of production and living activities, but the surrounding commercial supporting facilities are insufficient. Catering and retail are mainly scattered along the street merchants. It is difficult to match the active consumer needs of surrounding surroundings.

At the end of last year, 11 departments including the Ministry of Commerce jointly issued a notice that it announced the pilot list of the first batch of 30 cities in the country in the country. Qingdao was selected. Building a "one -quarter bell for the people's life circle", scientifically optimizing the layout, supplementing facilities shortcomings, promoting file upgrades, and innovative service capabilities are better to meet the people's needs for a better life for a better life. The inner requirements of the city. Qingdao Metro relies on the rapidly spreading subway network to build a "one -minute clock" to build a commercial carrier construction along the line. Qingdao Metro Group's wholly -owned subsidiary Qingdao Qingtie Business Development Co., Ltd. innovated a small body and personalized business form, a mini Tod. Line 2 Hisense Bridge Station on the Hisense Bridge Station is a typical Mini Tod project. In the future, the catering, marketing and other formats will be introduced here to create catering and consumer venues that serve the surrounding people. The "last stop" of purchasing.

MININIDOD project intended to be built on Metro Tun Island Station

Compared with urban complexes, the Mini Tod covers a small area and is about 2,000 square meters. It is more grounded and mainly serves the daily life of the surrounding people. Compared with scattered small merchants, it pays more attention to quality and taste. It has standards and requirements in the introduction of merchants and daily management; the format is younger and close to the consumer needs of young people, which will bring a new one to the surrounding communities and office buildings. Consumption scenario and consumer experience. The small body -volume business represented by Mini Tod is one of the key measures for the Qingdao Metro to carry out diversified convenience services. Due to its good geographical location, abundant passenger flow, and the empowerment of the urban business district, it quickly attracted domestic and foreign domestic and foreign countries. Brand favors.

Subway Taitung Station is a transfer station of Line 1 and Line 2. It is located in Taitung Commercial District and densely populated residential areas. In March of this year, the 1100 -square -meter 2 -storey building on the e -port of Taitung Station became lively, and a variety of formats such as coffee shops and convenience stores settled in. "There is an additional Dongxi Lane in Taitung", and the citizens have passed on their mouths. This new space of fashion has become a place for convenience and convenience for passengers and surrounding residents. Taking Dongxi Lane as a sign, a small business person in the space on the subway station has entered the lives of the citizens, opening up a new scene of convenient citizens and meeting the needs of upgrading consumption.

Commercial service capabilities are the key to measuring the level of urban development. The MINI TOD complex is an important carrier that presents the degree of commercial improvement of this city. Their multi -bloom will bring more vitality to urban life. It will also give citizens to the citizens. The richness of consumer experience brings more possibilities. It is understood that, in addition to the "Qing Iron · Time", which has been operating in Taitung Dongxi Lane and the construction of the Hisense Bridge in construction, Taitung Station "Qingtie · North and South Li" and Tuandao Station "Green" and Tuandao Station " Projects such as Tie · Guanhaihui "are also preparing. The future Qingdao Metro will give birth to more fireworks, rich humanistic space, and living space, forming a large number of landmark consumption scenarios, creating a new consumer development ecological environment, and to improve the consumption satisfaction of surrounding office workers and residents consumption consumption satisfaction Life happiness empowerment. MINITOD project intended to be built at Hisense Bridge Station

At the same time, MINI TOD has better connected community residents, small and micro enterprises, individual merchants, providing a new contact and experience scenario, creating a better business environment for small and micro enterprises, which will make the community even more. Vitality, more employment opportunities.

Make more convenience stores in the subway station

The end of the epidemic has brought difficulties to commercial operations, but the commercial operation of Qingdao Metro Station has risen against the trend. This year, more than ten new convenience stores are opened, providing shopping convenience for passengers to come and go.

Liu Renping, the manager of the 7-Eleven Subway Building, provides "Little Fortunate" to the subway passengers every day. Sometimes it is a cup of coffee and sometimes a meal bag. The convenience store she is responsible for the Metro Building Station is one of the 16 stores opened by Qingtie Commercial and well-known convenience store brand 7-ELEVEN. At present, the average daily turnover of the store has reached more than 10,000 yuan. Every day, a group of fixed commuters flow into the store for consumption, and fast food and other fast foods such as brunch are most popular.

Different from the common relationship between "landlords and tenants", from decoration, publicity to daily operations, the in -depth participation in the operation of the subway stations with the operation of the blue iron business has provided a lot of help to the store, and given the prescribed merchant rent reduction support policy. Together with the merchants to increase the popularity and heat of the subway business. "State -owned enterprises are indeed different in business. We have responsible. We did not think that the two parties are pure parties A and B. We are comrades -in -arms and work together to make a good combination of subway commerce and convenience services." Director Huang Haiyu said.

Convenience stores are convenient to service passengers in the subway station

Because of the work relationship, Ms. Zhang, who lives in the south of the city, takes high -speed rail to and from Qingdao and Jinan every week. In her words, recently, her dual -city commuting was "grade." Now after taking the subway to Qingdao North Railway Station every Sunday, she must enter the noodle noodles in the station in front of the high -speed rail and eat a hot soup noodles. "This noodle shop can be too convenient. Can eat a bowl of handmade noodles and drink a bowl of bone soup by themselves. This is the taste of life. "

On August 27th, Vientiane Hui, located in Laoshan District, welcomed the one -hearted noodles on the third floor every day, and stood firmly in the competitive large -scale city complexes. This hidden -hiding -hiding flavored noodle shop is also firmly engraved with the elements of Qingdao Metro -the one -hearted noodle noodle is the product of the in -depth cooperation of Qingtie Business and the well -known catering planning team. Qingtie Business did not choose to inject simple funds. Instead, through investing in scenario resources, the establishment of a joint operating body, carrying out target management, risk control, enhanced operating capabilities, accumulated stamina, and impulse.

Breaking through the boundaries of the subway scene and expanding the incremental market space, Yixin's noodles are just a microcosm of the blue iron commercial rooting subway and "pulling the festival" upward. Comprehensively develop the field of business services, comprehensively deploy the island city business circulation industry, and the efforts of Qingdao Metro's operating tracks are realizing the transformation from "urban orbiting" to "rail city".

In June of this year, Qingtie Commercial and large business enterprise Qingdao Lida signed a contract. The two parties conducted in -depth cooperation in the supermarket business and supply chain business through equity cooperation. According to reports, the two sides planned to open 11 boutique life supermarkets and 80 community supermarkets during the "14th Five -Year Plan" period, and the market share of the scale of supermarkets will reach more than 10%; by the end of 2031 , Form the complete business layout in the three cities of Qingdao Seven Districts. At the same time, the exploration of the supplementary chain and extension chain has also been on the road. The logistics center jointly created by the two parties covers an area of ​​20 acres and the construction area is 10,000 square meters. It is planned to be put into use in 2024 to provide a supply of Qingdao Metro convenience stores, retail commerce and other formats. Chain production and distribution contribute to Qingdao's "one -minute clock" to contribute to the subway.

Sports park located on Anshun Road Station, Qingdao Metro Line 1

Hotels, office, sports and leisure and other formats are also an important part of business along the Qingdao Metro layout. Qingtie Business is planning to land in the "One District, One Hotel" plan in a variety of models. Among them, hotel formats such as "Qingtiei Yiheng Hotel" and Zhongshan Road Station "Qingtie Mo Su" and other hotel formats have been fully positioned. The large open space located in the Anshun vehicle section of Line 1 has also been renewed, becoming the Qing Iron Sports Park, and has hosted more than a hundred events. It has become a leisure place for citizens to enjoy the fun of competitive sports and improve the quality of life.

"Metro Plan" helps the old city update

In a city where history is activated, people will feel warm, know the way, and gain the driving force for new development.

In a lilucta near Zhongshan Road, Jiaozhou Road, Diao Kechen, an engineer of the Development and Construction Company of the China Construction Eighth Bureau, organized professional craftsmen to carefully investigate historical buildings on the ground, walls, and roofs of historical buildings. After 14 years in the construction industry, Diao Kechen was used to the way of work that did not break and stood up, but this time, he had a different feeling of "I repair cultural relics in Qingdao" ... In March of this year, Qingdao Metro was in the original "Bo Luo Before a historical building in the former site area, the launching ceremony of the "Qingdao Metro Line Route Route" was held. In the beginning of the three years of tackling operations in Qingdao City and the construction of urban construction, the Qingdao Metro planned a new life for the historical and cultural districts and style buildings along the subway in accordance with the city's city government's urban renewal work, and submitted the subway for the quality of the living quality of the old city residents. The plan has opened up a new path for cities to update the rail transit industry.

On August 19th, the "B12 and B13 Plan for the History and Culture District of Zhongshan Road Station of Qingdao Metro Line 1" was released to the public. Diao Kechen and workers are studying the repair of Jiaozhou Road. In the future, these renovated centers will meet citizens and tourists with a new look of commercial hotels and fusion hotels.

According to the requirements of the project operating Fang Qingtie Commercial Company, all the structures of the Courtyard are "can be repaired without repairs", and the tiles are protected on the spot after removal. "Let's talk about the chimney on the top of the building. The functionality is definitely not used, but it will still stay on it. The hotel's ventilation systems are walking from the chimney. In short, retain the appearance of the courtyard." Such a construction method will be much longer than ordinary projects.

Historical buildings and regions are the veins and heritage of Qingdao. The planning and transformation and upgrading of these areas can be described as "cautious." Since the beginning of this year, the Qingdao Metro has begun to plan the repair and improvement of the Boluo Oil area of ​​Wuxuan Road History and Culture District and the Courtyard of Zhongshan Road Station. At the beginning of the planning, improving people's livelihood was written in the first place of the planning principle. In addition to rigorous investigations on the project and continuous demonstration, Qingdao Metro has also carried out many discussions with the competent historical construction department of the city and district to seek the overall development ideas of historical and cultural districts. At the same time, it also invited experts in various fields such as culture and arts For the project's pulse, brainstorming, and discussing the ideas and sustainable development plans of the old neighborhood and Lao Liyuan.

As an expert at the Qingdao Metro Art Design Expert Committee, Du Dakai, a painter in Qingdao, and professor of the School of Fine Arts of Tsinghua University, recently conducted in -depth on -site investigations on the Polo Oil area. Du Dakai believes that exotic buildings scattered in the old town in history constitute the most unique and individual style of Qingdao architecture. Through the repair of the old neighborhood and old buildings, the refined nostalgic style is the detonation point of the breaking circle of Qingdao's old town. At the same time, we must deeply study the business investment of the old urban area, carry out fundamental innovation of the format introduction model, improve the quality of residents' living, and promote the sustainable development of the project.

Hao Qi, the director of the Qingdao Art Museum, advocated a block -shaped instead of dotted format planning on the historical urban areas along the subway. Driven by the main format, a self -cycle of micro -business ecosystem is formed.

Li Ming, a literary scholar of Qingdao, has always kept close attention to the historical district urban renewal project of Qingdao Metro. He believes that the recovery and utilization of any historical urban area must be found where the cultural soul of a regional area must be found to carry out a series of tasks such as repair and introduction of new formats.

After several rounds of in -depth investigations, the planning and design plans are easy to draft. Recently, related projects have made significant progress. The project of Zhongshan Road Station has completed the investment promotion in advance, and the entry of the high -end catering industry has filled the high -end catering gap in the area; the Polo oil project that carries the city's memory has also completed the preliminary planning plan. , A new cultural landmark that can be read, strolled, casual, entertaining.

"Boolo Oil is tourist, but the first is Qingdao, and it is from Qingdao." Said Zhao Huijie, the person in charge of the business investment operation of Qingtie. In the planning of the Polor Oil project, Qingtie Business has clearly served three "customer groups", and the first place is "surrounding residents". Using the opportunity to build and upgrade at the intersection of the subway station, Polo Oil will set up a public activity area to provide a place for leisure exercise for the residents of the old city to allow the space to be in the people. In terms of formats, we must also fully consider the needs of surrounding residents and introduce quality catering and cultural leisure places. In the cultural heritage of Qingdao, Polo Oil will use the context and memory of "Qingdao 6" to create a talent "distribution center" in the art industry.

The vicissitudes of the old town reproduce vitality due to the shuttle of the subway, but the goal of Qingdao Metro is far more than that. Li Xiaojie, Assistant General Manager of Qingdao Metro Group and chairman of Qingtie Commercial Corporation, said that in the next step, Qingdao Metro will be protected and utilized by systematically historical style, reproduce the style of the times, continues the city's network, enhance the quality of life of surrounding residents, create a consumer atmosphere to create creation Create a two -handed grasp, service energy level improvement with the level of service energy levels, and the development of the level of business formats, and the harmonious development of fashion fan and fireworks.

The 284 -kilometer subway line is the tentacle of the subway business.Taking the line as the media, the new business format of the Qingdao Metro layout is increasingly serving cities and citizens.With the expansion of the follow -up network, the Qingdao Metro will adhere to the vision of "creating a good life on the orbit", linking market resources with a variety of formats, and providing more and better convenience services for the general public, becoming an important leading force for the state -owned business of Island CityEssenceThe autumn wind rises, but the subway space is warm up and down.Along the subway's vibrant city "growth axis" spread all the way, subway commerce is becoming a powerful engine and power source for the high -quality development of Qingdao Metro, continuously improves the functional quality of the city, facilitates the daily life of the citizens, and promotes the acceleration of Qingdao Metro to accelerate.Investment and construction operator of "first -class cities".

Qingdao Finance Daily/Homepage Journalist Li Wen

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