Milk tea is too sweet, coffee is too bitter, new Chinese tea drinks hot Wuhan three towns

Teastone

Huang Lei, a reporter from Hubei Daily All Media

With the upgrading of consumption, while the traditional milk tea industry is prosperous, the new Chinese tea drink has also quietly "winds."

From the popularity of Jianghan Road, the world's first flagship store in the world, to the Teastone of two stores in Jiangcheng, and then to the new Chinese tea small courtyard hidden in the streets of Wuhan streets ... Young people in Wuhan use cafe in Wuhan The way is to fight for fresh teahouses. Pu'er, Dianhong, Dahongpao, Longjing, Biluochun ... Chinese tea drinks from the older generation of tea cups, and through innovation and reconstruction, it has become the social heart of young people in Wuhan.

Sanchuan Court

New Chinese Tea Drinking Taoism

Jianghan Road, a very designed 6 -story single building stands upright, attracting the attention of the citizens. This is the first flagship store in the world in Australia and South Korea, the hot tea brand "Small Apprentice Addichtea". When I entered the store, I saw the third floor of the store's brand space display and tea culture peripheral products retail, and the sixth floor was the "Tea Chemical Laboratory". The clerk created more new drinking gameplay through chemical and physical reactions.

At the beginning of September this year, after Wuhan Vientiane City Store, Wuhan's second Teastone opened in Hang Lung Plaza. Teastone is known as the Chinese version of "Starbucks". After the birthplace Shenzhen, the first shop has fallen in Wuhan. Since its opening, it is popular. The reporter saw that the Teastone store was divided into four parts: dessert area, ultra -long bar, retail area, and tea space. Create new Chinese tea space. Customers can order tea in the store, or buy tea gifts for them.

More chic new Chinese tea shops also appeared on the streets of Wuhan, the streets of Wuhan, bringing surprises.

Lane Lane, Hankou, hidden a unique Chinese courtyard, and a huge "Fu Chunshan" outside the shop. In the courtyard, there are ink painting and paintings hanging in the air, which has a Soviet -style courtyard artistic conception. Driners in the store are made of pure tea, with mix and match, such as crushed silver Pu'er cold tea, white bud Qilan cold tea, etc. Even in the afternoon of working days, there are endless young people who come to check in.

On the side of the roadside of Dongting Village, Poyang Street, there is also a small courtyard with a mix of Chinese -style Japanese style. This is the Sanchuan Court. Sanchuan · Courtyard Positioning Day Coffee and Night Wine, coffee is made of Chinese ingredients such as small green mandarin and Chenpi. Essence

Jasmine tea room

Consumption belongs to "young people friendly type"

Why is the new Chinese tea suddenly popular?

On September 26, in the Teastone, the reporter met Xiao Chen Xiao Chen, who made a special trip to check in here. She said: "Chinese tea culture, not losing Western coffee culture. Traditional tea rooms are not seen in the shadow of young people, but new Chinese tea drinks, but Both from the appearance and price, they belong to the "young people friendly", which can make young people fall in love with tea. "

The reporter found that unlike traditional teahouses, the new Chinese tea is inherited with the tea culture, and it also pays great attention to the scene experience. The store decoration is fresh and artistic, the tea cup is exquisitely trendy, the tea taste is innovative, and the taste of the tea is constantly innovative. The tedious steps have become young people's social punch.

"As the age of milk tea gradually grows, this consumer group will gradually tend to tend to low sugar and low -fat drinks. At the same time, they also need to have an atmosphere social space. This is why the new Chinese tea drink can gradually become hot." Tea Yanyue Yueyue The person in charge of the color brand told reporters that this year, Tea Yanyue has created the new Chinese teahouse experience space in Changsha- "Little God Leisure Tea House". This new form of tea is also expected to copy to Wuhan.

Li Zhihui, the director of the Sanchuan · Court, told reporters that creating Sanchuan · Court is more feelings. He said that the new Chinese tea has actually been hot in Shanghai and other places in the past two years. "Chinese tea drinking for young people will have more novel ways to play. We love tea, but we want to take different paths from old -fashioned teahouses, and want to create a tea society that is more in line with young people's consumption habits."

Fuchun Mountain

Behind the tea is cultural self -confidence

Tea drinks are becoming more and more crowded, and capital enthusiasm is still. According to incomplete statistics from the 21st Data News Lab, the upstream and downstream financing of the tea industry in the country in 2021 exceeded 15 billion yuan. Chengdu, Suzhou, Wuxi, Shenzhen and other domestic first and second -tier cities have opened many new Chinese teahouses since the second half of last year.

Irai Consulting's "2021 China New Tea Industry Research Report" shows that the market size of the Chinese new tea industry is growing rapidly, reaching 77.29 billion yuan in 2020. It is expected that the overall market size will be close to 200 billion yuan in 2030 Essence Compared with traditional milk tea, Chinese tea is in line with the health needs of young people with low fat, low sugar, and low -calories; compared with traditional Chinese teahouses, the new Chinese teahouse is more in line with their simple and fast modern life needs.

Huang Manyu, a professor at the Central South University University of Finance and Law, said that the rise of new Chinese tea drinks originated from the hot domestic brands in recent years. Young people are keen to consume "national tide". ","

In addition, the operator of the new Chinese tea "understands" consumers, explores consumers' "pain points" and "itching points" through the Internet platform, and operates and connect users through various new formats and new models.Huang Manyu said that as the middle -income group is growing, consumption upgrades will bring opportunities to more brands. It is foreseeable that there may be well -known brands like Starbucks in new Chinese tea drinks.It may go abroad and develop from Chinese brands to global brands.Small apprentice addicta

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