Nanjing, Jiangsu: The theme event of "Ninghao Hom and Best" theme event of "Ninghao Hom and Best" in the rice flower incense is held

Dragon Tiger News (Reporter Yu Qian Cai Min) A piece of autumn, a touch of rice incense. In Nanjing, which was drunk in September, Jinling Water Township · Huushuang Qiandu, a "Ninghao B & B Good Life" 18th Nanjing Agricultural Carnival Series Activities of Rice and Fragrances. Essence

This activity is based on the development positioning of Jiangning's "two districts and four places", seize strategic opportunities such as the integrated Yangtze River Delta and the construction of the Nanjing metropolitan area, and help promote the high -quality development of the homestay industry. The development of rural cultural tourism development has gathered more forces to comprehensively promote the construction of beautiful rural areas. The event was directed by the Nanjing Cultural and Tourism Bureau, the Nanjing Agricultural and Rural Bureau, hosted by the Jiangning District Agricultural and Rural Bureau, the Jiangning District Culture and Tourism Bureau, and the Nanjing Homestay Association and Jiangsu Longhu.com.

On the same day, the Rice Village-B & B Marketing Alliance was officially established, which also means that in the future, Nanjing B & B will have a new platform with a new information sharing and complementary resource advantages. The meaning of the formula.

Where is the high -quality development path of the homestay? Many big coffee "On Sword and Pulse"

The characteristic homestay is undoubtedly a strong engine to be stronger to be the Economy Tourism economy. In Jinling, college scholars, cultural travel and industry leaders "On the sword and the pulse", talk about the development trend and hotspot of the Nanjing homestay industry, and help the high -quality development of the homestay industry.

Zhang Xiaojun, President of the China Tourism Association Homestay Inn and the President of the Boutique Hotel Branch, gave a keynote speech on "Development from the National Homestay, Watching Nanjing Homestay Road". At the scene, he first analyzed the characteristics of the consumer market in 2022, and then analyzed the development characteristics In addition, he also put forward his own suggestions on the development of Nanjing homestays. He said that the majority of homestay operators must continue to improve the quality of the homestay. In the marketing thinking of market segmentation, they have planned to build a multi -child family, recreational class, and outdoor sports groups. In the characteristic theme, he also hopes that the homestay can pass the image, products, and life to more potential customers through new media such as live broadcasts.

Yin Yan, an associate professor at Nanjing Agricultural University and the young expert of the Ministry of Culture and Tourism, shared the "The Development Trends and Prospects of the Homestays in the Perspective of Consumption and Demand" on the spot. From the consumption as the king to the demand as the base, Yin Yan analyzed one by one. Talking about the trends and prospects of the development of the hostel, she believes that she must know from three dimensions: from watching "beauty" to "beauty", from characteristic non -standard to personality and standard, from product experience to platform carrier. In her opinion, the fusion of multi -dimensional and multi -angle in the future is particularly important.

Wu Hao, the principal of Guangyinli, gave his own thoughts on "The Past, The present, the Future -the Breakfast Breakthrough in the New Trend". He first analyzed the four major factors that promoted the rapid development of the homestay industry, and pointed out that the homestay economy has changed from Fenghua Xueyue to chai oil and salt. He believes that the homestay industry can make efforts from the five major directions: embrace changes, re -understand the advantages and disadvantages of homestay products; adhere to the essence, comfortable living experience is the bottom line; find a standard positioning and make characteristics; Service and management level.

Hong Li, Assistant General Manager of Jiangsu Dragon Tiger Network and the head of Longhu Cultural Travel, brought the theme sharing- "Fusion of Agricultural and Cultural Travel, Discovery more possibilities". She introduced that the "Rice Rural" leisure agriculture and rural tourism service platform created this year comprehensively integrates the full industry chain resources of the beautiful rural "agricultural+culture+tourism" and achieved good results. Nowadays, more and more homestays are breaking through the single accommodation economy through the form of groups and groups, and extending diversified consumption. Today, from online to offline, Dragon Tiger Cultural Travel opened n possibilities for activating the development of homestays through a colorful model, and let the homestay go out of Nanjing and go to the world.

How to accurately operate the homestay under the micro -vacation? How to "out of the circle"

Under the trend of micro -leave, how does the homestay operate accurately? In Jinling, the guests from the Municipal, District Culture and Tourism Bureau, Municipal, District Agricultural and Rural Bureaus, Cathey Associations, colleges and universities and other units conducted in -depth exchanges. Chen Peixian, a first -level investigator of the Nanjing Agricultural and Rural Bureau, focused on the beautiful economy. He introduced that the homestays gave birth to the "beautiful economy" and also promoted the revitalization of the countryside. He believes that it is necessary to continue to promote the quality of the homestays, industrialization, and agglomeration, and improve the quality and service quality of the homestay; Lu Shenghuai, director of the General Tourism Promotion Division of Nanjing Culture and Tourism, introduced that under normalization of the epidemic, camping and homestay It undoubtedly become a well -deserved weekend and small holiday "top flow". The rapid development of the camping economy has also brought new thinking to the homestay industry. It is necessary to further explore the road to diversified development of "B & B+N"; What is the direction of testing the wisdom of decision -making of merchants and the government. The cultural tourism department will continue to adhere to the combination of managing and pushing the development of the Nanjing homestay industry; Li Qiuwen, deputy secretary -general of the Nanjing Homestay Association, will explain from the perspective of the association, and will continue to do a good job to help the homestay brand improvement; Yong Shangchun CEO Li Peng It gives its own "answer" from product standardization and brand development. He believes that the establishment of the homestay brand combined with its own resources, we must thoroughly tap cultural connotation, accurately locate the brand, and at the same time shape the brand image that conforms to the characteristics of the homestay. Multi -marketing realizes the maximum brand of homestays.

What new connotations can "B & B+" empower? Veteran, rookie roadshow "super material"

The homestay industry played an important role in the rural leisure and tourism industry, and is an important carrier of rural tourism. The homestay economy is also becoming a new fulcrum for the construction of beautiful rural areas and the booster of rural revitalization. With the rapid development of recent years, the homestay industry in Nanjing is "full of flowers", which new connotations can the homestay+be able to empower? In Jinling, 10 homestays from Jiangning, Pukou, Lishui and Gao Chun launched roadshow on the spot. Lanyuan, Guangyinli, the original House Pinghu, Chaxiang Xinggu, Yican Fangtang, Liangzhu, Flower Sites Wu Xiangshan, Zhu Shangyun, Carton King and other homestays are displayed one by one. Some of them are "veterans" and some are " The rookie "interprets and looks forward to the new connotation of the new homestay from different perspectives, and depicts a new experience in the new homestay. Many rural homestays have tapped cultural and cultural relic resources due to local conditions, creating diversified cultural elements, and litting the nostalgia in memory. How does the homestay "out of the circle" promoted "net red"? The heads of many homestays at the scene conducted in -depth exchanges: the founder of the Dream Dream Hills, Qi Qingxuan, shared "Life Healing on Lifetime". In the later period, the homestay will also create more children's natural healing courses, adult natural healing courses, Provide a better quiet and slow life for tourists.

Lan Garden Hom Best House, Kong Yilai, unveiled "The Secret of Creation of Class A B & B"; Ji Wenjing, the founder of Tangshan Meiquan Bathing Culture B & B, exchanged "The Homestayer's Feelings and Responsibility in the Background of the Village Revitalization". She said that as a homestay The Lord has the responsibility to pass the high -quality concepts and resources to the villagers, and cleverly link the industry to allow everyone to have the ability to develop and self -hematopoietic; "Service Content"; Li Peng, the person in charge of the operation of Yongshangchun, performed "Winning the World with Love -Yongshangchun Children's Dream Living Space Creation"; the head of his own person Yang Qian thought about the "Road to the Development of Multi -Brand Chain B & B".

In the later pillow water night talk, from Huacqu, Waku, Guangyinli, Nanjing Dongshan Investment Development Group Co., Ltd., Honglan Street Tourism Office, Tangshan RV Camp, Laoshui Carton King, Liangzhu Art Farm, Lanyuan Garden, Lanyuan Garden Relevant persons in charge of homestays, pick -up and homestays, competent authorities, representatives of the association, representatives of media, and university experts have penetrated the "break the question" together.

Listen to the charm of Guqin and feel the unique charm; interesting life markets and enjoying rural style. On the same day, the Creative Markets of Homestays were held simultaneously. The special products and cultural and creative products of the homestays were displayed one by one. Life is evident.

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