National Day forecast data: 40 % of the surrounding local products, rural tourism is expected to maintain a large growth

A few days ago, Ctrip released the "National Day Forecast Report of 2022", which shows that starting from the Mid -Autumn Festival, National Day Tourism has entered a stage of steady -order growth, and the average daily order growth rate exceeds 30%. Data show that the National Day long -distance travel products account for nearly 60%, and the surrounding local products account for 40%.

"As the last long vacation in 2022, the tourism popularity of the 11th Golden Week is expected to become the second wave of peaks after the summer. Short -range high -frequency, surrounding depth tourism and quality tour are still trend. High -end hotels and rural tourism are expected to maintain a big increase. The age of tourists tends to be younger.

From the perspective of the current National Day tourism booking area, after the Mid -Autumn Festival, the Yangtze River Delta leads the National Day tourism market again. The report shows that the proportion of tourism orders in the Yangtze River Delta accounted for 43%.

From the perspective of long -term tours, the per capita unit price of the National Day air tickets decreased by 5%year -on -year, and the price of air tickets for the Mid -Autumn Festival increased by about 30%. This year, the average flight mileage of tourists by National Day by planes decreased by 3%compared with last year, and the travel distance was further shortened. During the National Day, the top ten targets of popular flights were: Shanghai, Beijing, Guangzhou, Kunming, Hangzhou, Nanjing, Xi'an, Chongqing, Changsha and Qingdao.

Affected by some regional epidemics, more free young groups first start the National Day travel deployment. The report shows that the people who placed the National Day products occupy the "half of the country" after 90 and 00, with the orders accounting for 42%and 7%, respectively; the 80s accounted for 35%.

Interestingly, the team tour products of the National Day Golden Week are mainly concentrated in the age of 25 to 30. This part of the traveler likes to spell long holidays and enjoy the beauty of long holidays. Data show that among the current national celebration team travel products, the 6-8 days group orders account for 77%of the total orders of the group.

In addition, young people have urged various new outdoor activities in the city, especially the trendy movements such as flying disks, cycling, tail waves, kayaks, and waist flags. The report shows that the search popularity of flying plates, kayaks, and cycling products recently increased by 50%, 74%, and 80%, respectively.

Affected by the epidemic, the reservation cycle of holiday tourism products is getting shorter and shorter. Unlike many short -term products, the reservation of the National Day rural tour has entered the "fast track". The report shows that the number of orders for rural tourism products in the National Day Golden Week increased by 36%year -on -year, and the proportion of rural tourism orders increased by 6 percentage points year -on -year.

It is worth mentioning that among the rural tourist groups, the proportion of parent -child families accounts for 35%, and the proportion of parent -child accounting is much higher than other tourism formats. The order volume of rural hotels placed by parent -child families increased by 43%year -on -year. The number of homestays in the National Day Village increased by nearly 30 % year -on -year. The proportion of rural homestays in all homestays increased by 14 percentage points compared with last year.

Red Star News reporter Tao Yiyang

Editor Yu Dongmei Intern editor Zhu Jieying

- END -