One township and one product, Hubei African heritage explores characteristic villages and towns and town districts to develop new "butterfly changes"

Jimu Journalist Lin Chuyu

Video editing Lin Chuyu

Correspondent Yuan Juan

How to inherit and promote non -heritage? How to achieve the integration of non -heritage and tourism? On the land of Jingchu, which is rich in non -heritage resources, the practice and exploration of "non -heritage villages and towns, districts" are in progress. On May 26, the list of the first batch of non -heritage villages and districts in Hubei Province was officially released. Street, Xiangyang City Zaoyang City, Yugan City, Non -Heritage Town, Yigui County, Yiguang City, Yigui County, Yinli Lane, Jingzhou Jingzhou Development Zone Xingfu Village (Jingchu African Heritage Skills Inheritance House), Monathagishan Town, Liangzi Lake District, Ezhou City City of Yangming, Shipilin Street, Huangmeng City, Huangmei County, Huanggang City, Changsheng Street, Qiling Town, Huanggang City, Nanta Daughter Town, Enshi City, Enshi Prefecture, and 10 villages and towns in Tujia Daughter City, Enshi The block became the first batch of non -heritage villages and districts in Hubei Province.

Entering the masses, deeply rooted in the masses, and driven the development of culture and economy, "non -heritage" has never been a highly high term. In recent years, a number of non -heritage towns and districts are using non -heritage resources to create "one country, one product, one product, one product, one product, one product ", Promoting tourism upgrading and promoting rural revitalization, showing a new look that should be inactive.

A non -heritage alleys have a few deep love for Qu Yuan's hometown

Qu Yuan's hometown of non -heritage alley

In the hometown of Qu Yuan, Yigui County, Yichang City, for thousands of years, the folk legends, poetry songs, and myths of Qu Yuan have been widely circulated in Zhengui, forming unique traditional customs and culture.

In a small alley in the main building of the Huan County Cultural Museum, the night fell, and the antique exhibition hall was arranged neatly. It strolled in this old city street, step by step, one pavilion. The lanterns hanging everywhere make this alley with more than 100 meters "flooded" in the ocean of the lantern. The Dr. Qu Yuan played by the actor Wang Qunhai was dressed in Chu Wei and holding bamboo slips in his hands. He chanted the classic poem "Li Sao" and "Orange Song" passionately. The tourists at the scene responded with the sound, and they scrambled to take a photo with "Qu Yuan".

Qu Yuan's hometown of non -heritage alley

But do you know? Such a distinctive alley was just an ordinary residential housing alley a few years ago. In October 2020, the county cultural museum invested more than 1.7 million yuan to renovate and build a unified style of alleys. The non -heritage projects with strong characteristics and broad development prospects are free to settle in. By creating the "non -heritage travel alley", in just a few years, it has risen, and has settled in 22 non -heritage projects such as the Dragon Boat Festival Ai Mi, Xiajiang Grass Skills, Xiajiang Micro Carving Skills, and Stone Pillar Make ink. Young experts and scholars, cultural enthusiasts, and surrounding citizens came to communicate.

Qu Yuan's hometown of non -heritage alley

When talking about why I want to build such non -heritage alleys with strong local characteristics, Mei Junming, director of the County Cultural Museum and director of the County Intangible Cultural Heritage Protection Center, said: "Our original intention is to open up a protective project. The place where the non -genetic inheritance can better inherit excellent traditional culture and live decently. "

How to "kill" a way to "kill" in the nation's characteristic alleys? "The so -called nostalgia memory is strong. Most of the projects in it are unique, and it is difficult for tourists to see it in other blocks in other places. The techniques, such as copper -casting skills, carving skills, traditional Dragon Boat Festival Ai -made art, and other projects. With these projects, the alley has core attractiveness. "Mei Junming said.

Over the years, non -heritage alleys have been opened for free to citizens and tourists through on -site exhibition display, cultural and creative R & D and sales, and immersive experience. The alley with special color. After the alley opened, it quickly became an Internet celebrity punch place in Yichang and citizens. During the Dragon Boat Festival Culture Festival in the Yuan Dynasty in 2021, a total of 35,000 tourists received 4 days. On the Lantern Festival on the Lantern Festival in 2022, 16,480 tourists received the alleys.

Qu Yuan's hometown of non -heritage alley

As of the end of February 2022, the total direct sales of the alleys was 3.2615 million yuan. The inheritor sold through offline and online, with a total sales of 38.445 million yuan. In 2022, May 1 Golden Week, the comprehensive income of the alley was 135,400 yuan; through the invitation of the expert team consultant guidance, the lane series of non -heritage products were launched, and the marketing of various activities was promoted. A series of combined fists such as the anchor brought the industry to make the industry survive and fire. Like the non -genetic inheritor who settled in the town, Luo Guanglin, the inheritor of the Xiajiang Grass, did not expect that his skill would quickly rejuvenate when he first came to the non -heritage alley. After settling in the town, we bid farewell to the model of single fighting, enhanced the communication with the inheritors of different art forms, and broaden my vision. Methods, we need to create products that meet the trend of the times to have stronger vitality. "As Luo Guanglin said, he compiled lanterns in the Lantern Festival, Valentine's Day roses, Dragon Boat Festival Dragon Boat Dumplings. The supply should be in short supply, the annual income of the entire exhibition hall exceeds 300,000, which is more than 5 times before entering the alley.

It is very exciting that after seeing the successful case of Qu Yuan alley, on September 30 last year, the "non -heritage small hospital" in the cultural tourist area of ​​Quyuan, Qigui County officially opened, marking another non -heritage living state Inheritance exhibition base is completed. The non -heritage courtyard is an upgraded version of Quyuan's hometown of non -heritage alleys. In the reconstruction of the cultural tourism area of ​​Quyuan's hometown, the non -heritage hospital is used to use the "alley model" to put mature project skills and inheritors into the scenic area. Enrich the cultural connotation of scenic spots, enhance the cultural atmosphere of the scenic area, and serve tourism development.

2022 Lantern Festival, Qu Yuan's hometown, non -heritage alley citizen experience paper cutting skills

Speaking of the future outlook, Mei Junming is full of confidence. He said: "In the future, we will increase the packaging upgrade and promotion of hand -made technical products of non -heritage alleys, and at the same time, high quality promotes the county's non -heritage creative transformation and innovation in the county. Sexual development, through non -heritage scenic spots, market and other means, expand the non -heritage industry chain, enhance the added value of the project, allow non -heritage projects to have room for survival, allow the inheritance platform to have market benefits There are newcomers to join in the inheritance team. Finally, it will continue to strengthen the introduction of high -quality projects and mature project cultivation support for non -heritage alleys. "

Non -heritage town from "surviving" to "fire"

Haokou Town is located in the western part of Qianjiang City. It is a small town on the Jianghan Plain. Haokou Town is the corner of Yungu Mengze. Thousands of years ago, it was still under the lake of Yunmengze. Nowadays, this town is rejuvenating a new vitality. In recent years, Haokou Town has taken the opportunity to implement the strategy of rural revitalization, promote rural cultural construction as an opportunity, continuously innovate and develop local traditional culture, and improve the soft power of rural development.

Beautiful village in Haokou Town

Haokou Town adheres to the customs of Chu Fengchu, including Haokou New Year's Production Skills, Qianjiang Mai Stake Painting, Qianjiang Gongs and Drums, Gaotai Lion Dance, Qianjiang Folk Song, Jianghan Plain Shadow Play, etc. Many non -heritage projects were scattered folk before, and their survival conditions were worrying. "The non -heritage crafts inherited by the ancestor, if you don't find a way to retain and continue, it is a pity." Recalling the experience of the non -heritage representative inheritance of the "scattered people" that year, Cheng Lunsong still remembers it.

In recent years, Haokou Town has actively explored and innovated practice through various methods such as strong positions, talent education, and activities to promote the inheritance of non -heritage culture.

Haokou Town Folk Customs Worship the New Year

Non -heritage and residents' lives are integrated. Catching a person singing a Qianjiang folk song on the streets of Haokou Town can almost hum a few words. This is definitely not an exaggeration, and every time the rural stage and the rural village late have become villagers. The moment of the singing throat. "The rapeseed flowers are yellow and yellow, and my father picks me back to my mother's house. Because of the busy production in the village, how can I have time to leave the house ..." Gong Guanxiang and Lin Wenying are ordinary villagers in Haotou Village. music". "It turns out that we don't have any entertainment activities. Now everyone likes to gather and dance together after a day of work every day." Gong Guanxiang said.

Haokou Town organizes non -genetic inheritors and the backbone artists of folk cultural activities every year to carry out various traditional festivals and festivals. As of now, the town has held 4 consecutive Qianjiang folk song inheritance protection exhibitions, 5th non -heritage culture Spring Festival Gala, and the 2nd "Traditional Sports Health" Taijiquan promotion and traditional martial arts exhibition activities. Every year, the dragon dance lion dance exhibition and "non -genetic inheritors" and other activities benefit more than 100,000 people.

Jianghan Plain Shadow Show

In order to make non -heritage projects better inheritance, Qianjiang Culture and Tourism Bureau and Qianjiang Non -Heritage Protection Center actively organized the establishment of "one village, one product" in Haotou Town, cultivated village -level literary backbones, and guided the masses to carry out traditional culture Activity. Establish a "Qianjiang Folk Song" practice in Haokou Village, establish a "high -Taiwan lion dance" practice house in Songchang Village, establish a "Jianghan Plain Shadow Shadow Opera" practice in Yongxing Village, and establish a "Jingzhou Flower Drum Opera" biography at Liuzhou Village … By creating a "one village and one product" non -heritage brand, organize various inheritance and pass on activities.

Up to now, Haokou Town has opened various non -heritage project training courses such as Qianjiang folk songs, ethnic instrumental music, and yangko waist drums. Qianjiang folk songs have more than 800 people each year. Trained more than 3,000 literary and art workers, volunteers, and enthusiasts. Carrying out the trainers of folk stories, Qianjiang folk songs, high Taiwanese lion dance, Jianghan shadow, traditional handicrafts, etc., entered the family, campus, and community activities. The number of trainers has more than 1,000 people each year, of which more than 100 trainers are trained. In Hao Hao Town, the traditional folk culture inheritance and rumors are lively, from "living" to "fire". "Human fireworks, the most caressing people's hearts." The soul of the ancient culture is often awakened by the earth, and the taste of inspiration is pleasant and flying. Delicious dishes such as cakes have attracted a lot of diners. Every morning, a long team lined up at the entrance of traditional food shops. "Eating a bite of catfish rice prematurely" has become the standard for people in the local and surrounding counties and cities to punch Kahakou Town. Each non -heritage project will display the production process on the spot, allowing tourists to see the whole process, taste the entire process, taste food and enjoy the deliciousness of the tongue.

In addition, whether it is Jiqing Street, Wuhan City, which carries countless delicious memories of Wuhan people, has 18 Jingchu non -heritage workshops and undertakes the production and research teaching of Jingchu non -heritage products. It is still a new model of Nutchin, the daughter city of Tujia, the daughter city of Enshi, Qiling Town, Qiling Town, Hong'an County, Hongan County, Hongan County, Huang'an County, Huang'an County, Huanggang City. One of the important sources of the tea ceremony, Chibulou Dongming Qingshiling Street, and the top ten ecological cultural tourism towns in the country in Huanggang City, Huanggang City, relying on the "Bowl Bowl of Placium Poor Noodles" in Huanggang City, to drive the economy The development of Social and Cultural and Tourism, the non -heritage town of Zaoyang City, and the "Non -heritage" of the "non -heritage" of the "Non -Heritage" of the African Town of Zaoyang City, the "Hometown of Hubei Province", and the "Hometown of Hubei Province" to create a non -heritage + tourism. Driven by the jade, the characteristic town and the block are used as the carrier, and the speed of light on the road to promoting the lively inheritance of intangible cultural heritage ...

Jiqing Street, Wuhan City

Jingzhou Jingzhou Development Zone Xingfu Village (Jingchu African Heritage Skills Heritage Institute)

Changsheng Street, Qiling Town, Hong'an County, Huanggang City

Non -heritage characteristic district of Enshi Tujia Daughter City

Chibulou Dongming Qingshiling Street

Wuzu Town, Huangmei County, Huanggang City

Non -Heritage Town, Zaoyang City, Zaoyang City

Marshand Town, Liangzihu District, Ezhou City

(The picture is provided by the Hubei Provincial Intangible Cultural Heritage Protection Center)

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