2025 Chinese sauerkrautfish prefabricated market size may exceed 20 billion yuan

In recent years, as a classic Sichuan cuisine, sauerkraut fish is rapidly popular in the catering industry, and it is widely welcomed by consumers. In the supermarket seasoning area, various brands of sauerkraut fish seasoning can be seen everywhere. With the sharp rise in the heat of prefabricated dishes, sauerkrautfish prefabricated dishes have also become one of the prefabricated dishes. A few days ago, Ai Media Consulting's "2022 Chinese Calligraphy Fish Prefabricated Consumer Insight Report" (hereinafter referred to as the "Report") showed that in 2021, the size of the Chinese sauerkrautfish prefabricated vegetable market was 6.71 billion yuan, and it is expected to reach 20.47 billion in 2025 2025 Yuan.

The "Report" shows that online is the main channel for consumers to buy sauerkraut fish prefabricated dishes. Among them, 74.3%of consumers buy on e -commerce platforms such as Taobao and Jingdong. As the main consumer group of sauerkraut fish prefabricated dishes, the young and middle -aged groups have already formed the habit of online shopping. Consumers' enthusiasm for sauerkraut fish also attracted a large number of prefabricated vegetable brands to speed up online sales channels for related products. In various short video platforms, video bloggers often use prefabricated dishes to cook food. With the help of short videos, more and more consumers also have a deeper understanding of sauerkrautfish prefabricated dishes.

The reporter searched on e -commerce platforms such as Taobao and Jingdong with "sauerkraut fish" as the keywords. There are more than 20 brands involved in the search results. Among them, the Taobao search results interface also lists "prefabricated dishes", "berry -free fish fillets" separately. "Seasoning" and "kimchi" and other specific labels, and "prefabricated dishes" ranked first. Mr. Ajing Frozen, Ding Ding Lazy Cai, Mai Mom, Hunan Caixia and other brands of product products exceeded a thousand pieces. The price of the product is concentrated at 15 yuan to 30 yuan. In the evaluation of netizens, "the same as the chef", "convenient and fast", and "cost -effective" are the most frequent sentences.

The reporter noticed that the fish fillets of the prefabricated vegetable pre -made products sold on the e -commerce platform are mainly black fish fillets. Earlier, Wang Yingchun, deputy general manager of Yuyang Group, Liaoning Dalian, mentioned in an interview with reporters that there are about a million black fish breeding in its company. Steamed or boiled fish soup, which is also often used in sauerkraut fish.

Consumers' demand for prefabricated vegetables in sauerkraut fish is still inseparable from safety and freshness. The "Report" mentioned that the taste of taste is better is the main reason why consumers buy sauerkraut fish prefabricated dishes. Secondly, consumers believe that eating sauerkraut fish prefabricated dishes are higher than going to a restaurant to eat. In the eyes of consumers, compared with the restaurant to buy or make sauerkraut fish by themselves, the prefabricated sauerkraut prefabricated vegetables are based on more affordable prices, and have advantages in taste restoration, freshness, and convenient consumption. Ai Media Consulting Analysts believe that sauerkrautfish prefabricated vegetables are as aquatic foods, and freshness is the most concerned about consumers. Enterprises upgrading production technology and improving cold chain logistics will become the key to the development of sauerkraut fish prefabricated vegetable enterprises.

Industry experts said that in addition to technology mature, sauerkraut fish is more in line with consumer health concepts compared to other dishes. If you want to further develop sauerkraut fish prefabricated vegetable products, you need to explore the development of new research and development on the basis of meeting consumer health needs. Taste, avoid being trapped in homogeneous competition.

Text | Photo Reporter Yan Li

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