"618" has urged you to get wool?

E -commerce, shopping malls, supermarkets, online and offline discounts are overwhelming, all in stimulating consumers' desire to buy. Different from previous years, many merchants ignited the "618" promotion war in advance. Pre -sale was opened in late May. The tricks were endless. They continued until June 20, and even various return promotion continued.

Is the "618" promotion, is it really cheap? Is online cheaper than offline? What should I do if I buy it? Can the so -called "insured service" be convenient to insured? Can the money spent return smoothly? From late May to June 20, a reporter from Shanxi Evening News conducted a continuous investigation.

"618" shopping carnival span for nearly a month

Unlike previous years, the promotion of "618" does not have to wait until "618" to buy on the same day to have discounts. After paying the prepaid, it must be boiled until the end of the morning, and it is considered to be successful.

Shanxi Evening News reporter noticed that at 20:00 on May 23, JD.com took the lead in opening the "618" pre -sale and kicked off the e -commerce promotion event in 2022. Taobao's promotion activity also opened immediately. Some platform promotion information shows that it can be fully reduced across the store, "over 300 minus 50". There is also a platform that consumers do not need to receive the coupon alone, and place an order directly to enjoy the discount of "50 minus 50 every 299".

The promotion time is also more user -friendly than before. The pre -sale payment time of the Taobao Tmall platform is 4 hours to 8 pm. Consumers do not need to turn red and stay up late to pay the end. Taking a coffee as an example, 60 fast -moving fast -molest coffee, the original price of 319 yuan, the pre -sale price on May 27 is 209 yuan, the pre -payment is 40 yuan, and the end of 169 yuan must be paid at 8 pm on May 31. Can enjoy the "618" discount. On June 20, the cost of the same coffee "618" was 239 yuan, which was 30 yuan more expensive than the pre -sale.

A senior industry insiders revealed to the Shanxi Evening News reporter that the e -commerce platform "618" promoted the schedule. May 23rd to May 31st: Pre -sale period, store explosion products start the pre -sale model, and book the price of June 1st in advance; June 1st to June 3rd: the door opening, the price is high, the price is high; June 4th -June 12th: Category Day, stores in different categories will focus on one of them as the best preferential day of this category; June 13th -June 15th: Preheating period, continuous preheating "618" ; June 16th -June 18th: The outbreak period, the hottest is June 18th; June 19th to June 20th: return period, explosion discount continues ...

"In recent months, there are different discounts at different times. When can you buy the lowest price? This requires consumers to pay more attention to it. Common products usually pay more attention to the price change. You can spend less money. "Industry insiders reminded.

The same product online and offline price competition

In people's inertia thinking, e -commerce is usually cheaper than shopping malls and supermarkets, which is one of the reasons why people are keen to buy online in recent years.

However, during the promotion of the "618" this year, the major shopping malls and supermarkets of the provincial capital also joined the promotion activities, renamed over 1,000, and 200 minus 200; 78 yuan group 100 yuan, 60 yuan group 100 yuan, 50 yuan 50 yuan The group is 100 yuan ... Not only that, many products can also enjoy preferential activities such as government digital consumer coupons and 300 minus 300.

The layers of discounts are superimposed, which ushered in the peak shopping period of physical stores in the provincial capital. Promotional information such as the "Mid -year Welfare Welfare Early Warning" stimulates the nerves of consumers.

Shanxi Evening News reporters compared the prices of the same cosmetics e -commerce and multiple physical shopping malls. They found that large department store physical stores were actually much cheaper than e -commerce.

On June 18th, at the Lancome counter of Tiamei Xintiandi, Changfeng Street, the provincial capital, the customer reached a recent blowout. At 3 pm, the salesperson was still busy greeting customers and could not care about lunch. Ms. Zhang made a special trip to "stocking" -buying for at least one year.

"I compared the promotional prices of several large shopping malls in the same city. The cheapest here, you see this pink moisturizing soft skin water, buy 400 ml to 900 ml, the total set is 979 yuan, and the total price of '618' event is 353 yuan. Other large shopping malls also set up 435 yuan. "Shanxi Evening News reporters compared the prices of the same product price of three large department stores in the province, and found that it was true.

"It's a counter, why is your price more favorable than other homes?"

A salesperson revealed that their promotional plan was the last one. In order to attract customers, they adopted a more favorable promotional price.

At the same time, the reporter compared the price of the same softening water on the online e -commerce platform. Buy 400 ml to 800 ml of hand, the price is 409 yuan, and another merchant 400 ml special price is 215 yuan.

Not only cosmetics, many big -name clothing in offline shopping malls have also launched promotions. Some buying gifts are superimposed, and the actual purchase price is even lower than the original price. Many brand shoes counters, in addition to full reduction activities, also launched a price, the new price of the new season is approaching 50 % of the original price.

Can the "insured service" be smoothly insured?

From the consumer purchase records and screenshots, taking a milk powder on an e -commerce platform as an example, 3 boxes of 595.09 yuan on May 27th became 573 yuan on June 1 and 571.18 yuan on June 6, June The 19th was 660 yuan.

A laundry solution, 122 yuan for two barrels on June 6, 97 yuan on June 18. A towel, 194 yuan on June 7, 184 yuan on June 14, and 174 yuan on June 18. Buying is the cheapest. "Some netizens talked like this.

The Shanxi Evening News reporter observed the same period of time and found that during the promotion of the same product in the past month, the price has indeed changed. Some are "618" that the price is low on the day. It is really difficult for consumers to judge when it is the "lowest price".

In this regard, the customer service staff of the e -commerce platform told the Shanxi Evening News that they can rest assured that the product has a 30 -day insured service during the "618". The reporter noticed that the price of different e -commerce platforms is not the same, some 7 days, some 15 days, and a maximum of 30 days.

With price protection, can you keep the price smoothly? Shanxi Evening News reporter experienced it.

The Jingdong platform has one -click insulation function. Click "One -click insured", you can apply for multiple orders for multiple orders, coffee, paper towels, laundry fluid, and 4 orders, a total of 44.02 yuan. However, there are still orders for premiums that have not been successful. The platform customer service explanation is that the brand does not participate in the insurance insurance event.

The Vipshop platform, the reporter directly applied for the insured price, showed that the application failed. It was only possible to contact the platform customer service. After sending order information and screenshots of the price reduction, the platform customer service gave insured prices.

"Why can there be a direct insured price, and some can use you to insure the price?" "The discount coupon difference contacts us to apply."

During the interview, a reporter from the Shanxi Evening News learned that many consumers did not know that the merchant had price insurance services; although some knew, they could not use the function for a long time, and they could not use the function; some when they thought of the insured The insured period is over; some have given up after the failure of the insured service.

It is reminded that consumers pay attention to that although many e -commerce platforms have set up price protection to reduce the transaction disputes brought by the sudden price reduction of goods during the event, the actual price protection application has layers of conditions. The rules stated: "The commodity of the set of goods and products itself does not support the price guarantee" "When applying for price insurance, the goods are out of stock, those who are participating in spikes, restrictions on purchases, and not supporting price insurance." One of the basic services of Vipshop mobile app is "10 -day insurance". The price comparison rules are: when the application is initiated, the purchase price displayed by the product page when the user applies is applied to the payment amount displayed by the product display in the customer's order; When buying, consumers must also polish their eyes, see the rules, and consume rationally.

Shanxi Evening News reporter Cheng Jie

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