The tourism exhibition is wonderful to help Guilin build a world -class tourist city

On September 21, the 2022 China -ASEAN Expo Tourism Exhibition (hereinafter referred to as the "Tourism Exhibition") news report and awards ceremony was held in our city. At this point, the 3 -day tourism exhibition has also come to an end. At this exhibition, there are local agencies and enterprises from nearly 50 countries and regions, more than 20 provinces (autonomous regions, municipalities) in China, and 13 cities in Guangxi to participate in the exhibition. Looking back on the exhibition, it can be described as highlights and wonderful, and has won the attention of Chinese and foreign merchants, domestic and foreign media, tourists, and tourists.

Share new RCEP opportunity

Construct a higher level of cultural tourism exchange platform

The theme of this tourism exhibition is "Sharing new RCEP opportunities to build a new pattern of cultural tourism development."

What is RCEP? Its Chinese translation is the "Regional Comprehensive Economic Partnership Agreement". It was initiated by ASEAN in 2012 and including China, Japan, South Korea, Australia, New Zealand, and ASEAN, a total of 15 members formulated by members.

In 2020, after the Fourth Regional Comprehensive Economic Partnership Agreement Leaders' Meeting was held in a video, a total of 15 Asia -Pacific countries in China, Japan, South Korea, Australia, and New Zealand officially signed the "Regional Comprehensive Economic Partnership Agreement" Essence The signing of the "Agreement" marks the official launch of the free trade zone with the largest population, the largest economic and trade scale, and the most development potential in the world.

This year is the beginning of RCEP's effective implementation. This year's tourism exhibition is the use of RCEP to officially implement the opportunity to fully launch the China -ASEAN Free Trade Zone 3.0 construction opportunity. "Expand it, help the ASEAN, and integrate with the Greater Bay Area, and deepen the cultural exchanges and cooperation with the joint construction of the" Belt and Road "countries. Help build a closer community of China -ASEAN destiny, continue to inject the driving force for regional tourism trade cooperation between China and ASEAN, and accelerate the construction of Guilin world -class tourism cities and Guangxi world -class tourism destinations.

In order to better host this tourism exhibition, an online and offline dual -platform exhibition of "physical exhibition+cloud tourism exhibition" was adopted. Among them, the offline exhibition area is 25,000 square meters, and a total of more than 50 countries and regions from more than 50 countries and regions from overseas ASEAN countries and enterprises, more than 20 provinces (autonomous regions, municipalities) in China, and 13 cities in Guangxi participated in exhibitions. There are more than 300 exhibitors, more than 1,700 booths, and more than 260 domestic buyers are invited. Vietnam is the main country of tourism exhibitions, and Gansu Province, China, is the theme province of this tourism exhibition.

In the offline exhibition, the Tourism Exhibition set up the RCEP theme hall in the Central Hall to show the cultural tourism characteristics of RCEP member states. There are also 7 major exhibition halls such as domestic tourism boutique, overseas tourism boutique museum, tourism consumer museum, and international tourism commodity museum.

In the online "Cloud Exhibition", this tourism exhibition uses simultaneous live broadcast, cloud photos, and 360 ° VR cloud roaming and other forms to create an exhibition and exhibition platform for many links, exhibitors, and buyers, so that domestic and overseas travelers, and domestic and overseas travelers. Tourists focus on tourism exhibitions to create a new experience in tourism exhibitions and exhibitions.

The exhibition format is rich in highlights

Effectively pull cultural tourism consumption

As a special exhibition under the framework of the China -ASEAN Expo, the Tourism Exhibition has successfully held 8 sessions since its permanent settlement in our city in 2015. Gradually developed into an international tourism exhibition based on the construction of the "Belt and Road" in China -ASEAN regional cooperation, deep integration into the "Belt and Road" construction, and opening to the world, and it has also become a highlight of Guilin to build a world -class tourist city.

At this tourism exhibition, the grand opening ceremony reflects the high specifications and international vision of the exhibition. After the opening ceremony, the main leaders of the conference and Chinese and foreign guests inspected the venue of the exhibition venues. The scene felt the new appearance of the tourism exhibition, witnessed the new developments and trends of the development of the Chinese and foreign tourism industry, and understood the new image and new image of Guilin to build a world -class tourist city. Achievements.

In terms of exhibitors, it covers 9 major cultural tourism industry formats including the image of cultural tourism, smart tourism, cultural heritage tourism, and cultural tourism consumption. Essence BRICS Brazil, Russia, India, and South Africa appeared in overseas exhibitions.

In addition, it also gives full play to the role of platform radiation, further deepen the interaction between the exhibition and the conference forum, and combines the new trend of cultural tourism development, organized the promotion of the tourism recovery cooperation forum, the first China Meteorological Cultural Tourism Industry Integration Seminar, and the National Cultural Heritage of 2022 National Cultural Heritage Tourism theme forums, 2022 Cultural Tourism help rural revitalization and development forums, earth -learning tourism exhibition areas, ASEAN Tourism Exhibition Round Table Seminar and other more colorful supporting activities, discuss and discuss around international domestic tourism hot topics, and to promote the tourism industry High -quality development provides new ideas and new solutions. Further enriched the connotation of the exhibition of tourism exhibitions, enhanced the professional level and influence of the tourism exhibition, and helped Guilin to build a world -class tourist city.

It is worth mentioning that this year's tourism exhibition conforms to the new trend of the national tourism consumption quality transformation and upgrading, highlight the tourism consumption exhibition, expand the area of ​​the consumer exhibition office exhibition, and at the same time organize exhibitors to launch a number of tourism consumption measures to benefit the people, accelerate the promotion of texts High -quality development of travel recovery and tourism industry.

During the organizational period, through channels such as the Ministry of Culture and Tourism, the Foreign Embassy in China and the Consulate General, the Secretariat of the China -ASEAN Exposition, the China -ASEAN Center, etc., we worked hard to expand the investment area and field of China Merchants, and strive to improve the quality of China Merchants. Invite ASEAN countries to carry out tourism promotion and exchanges to promote tourism exchanges and cooperation between parties; open a number of provincial and municipal cultural tourism promotion conferences such as Gansu, Dunhuang, Chongqing, etc., and invite star hotels, attractions (scenic spots), travel agencies to display and promote tourism products on -site; Establish a tourist boutique line, tourism product display and exchange area such as urban experience tour, natural scenery tourism, folk custom tour. At the same time, carefully organize a professional negotiation session of buyers and sellers, set up project promotion and trade negotiation zones at the tourism exhibition, organize exhibitors and invited buyers to conduct face -to -face negotiations, provide professional platforms for the cooperation between exhibitors and buyers, and improve the consistency of the supply and demand of the buyers and sellers. , Strive for intended cooperation or reach a signing. According to preliminary statistics from the secretariat of the conference, the amount of cooperation intention to achieve a cooperation in this year reached 1.95 billion yuan, which effectively improved the effectiveness of tourism transactions and economic and trade.

Domestic and overseas media continue to pay attention to

Continuous enhanced exhibition influence

With the continuous enhancement of the international, professional, and brand influence of tourism exhibitions, this tourism exhibition has attracted great attention from domestic and foreign media. The national, autonomous region -level, and municipal news media and industry media have reported panoramic -view on tourism exhibitions.

This year's tourism exhibition adopts a publicity strategy of "online and offline interaction, domestic and foreign synchronization", integrates traditional media, online media, mobile clients and other media platforms, and conducts multi -channel in -depth reports and three -dimensional communication at home and abroad.

The Ministry of Culture and Tourism, the Embassy in China and the Consulate General, the Cultural Tourism Department of the Autonomous Region, the Secretariat of the China -ASEAN Expo, the China -ASEAN Center and other official media, as well as Xinhua News Agency, Central Radio and Television General Station, CCTV Daily, Guangxi Daily, More than 100 mainstream media such as Guilin Daily, Guilin Evening News, and other online media, self -media, online media and self -media of major news units in the city conducted live broadcasting ceremony and main forums, and live broadcasts. million. Publicity and reports on tourism exhibitions in all -round, deep, and multi -angles, and the panorama shows the grand occasion of China -ASEAN cultural tourism exchange, allowing more people to understand tourism exhibitions, Guilin, Guangxi, and China.

The mainstream media of the Four Channels of Vietnam's Central China Central Channel reported on the opening of the tourism exhibition. From the perspective of Vietnam, ASEAN perspective widely publicized tourism exhibitions, publicized Guilin, promoted Guangxi, and publicized the cultural and tourism cooperation and exchanges between China and ASEAN. Further expand the popularity and influence of the tourism exhibition.

This year's tourism exhibition has been successfully concluded, and the quality and effectiveness of investment promotion have been improved. Guests and exhibitors of all parties have also given high evaluations. After 8 years of professional construction, the role of the tourism exhibition has been promoting the upgrade version of the China -ASEAN Free Trade Zone and the construction of the "Belt and Road" construction. Essence (Reporter Ma Xiang)

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