Healing, Wild Fun, Light luxury ... The highest -end car camping site in the country's highest -end car

Recently, the third batch of national self -driving car camp quality grades was launched. The "Division of the Quality Grade of Self -Driving Vehicle Camps" issued by the National Culture and Tourism Administration is of great significance for improving the supporting facilities of self -driving tours and guiding the construction of a living car camp. The 13 5C residential camps on the list of the country show the characteristics of large space, camp+, and branding, and have demonstrated and set a benchmark for the construction of the residential camp. The future development of a living camp is inseparable from the three core elements of people, cars, and fields. Only by walking with multiple legs can we promote each other and integrate development.

Author | Zhou Xuanjiu (Author of Cultural Industry Review, Researcher of Sanchuan Huiwen Travel Sports Research Institute)

Editing | Time

Edit | Time

Source | Cultural Industry Review

In September 2019, the Ministry of Culture and Tourism released the "Division of the Quality Grade of Self -Driving Vehicle Camps", which provided an authoritative reference for the construction and evaluation of self -driving car camps. So far, 35 camps have obtained high -level certification.

Recently, the third batch of national self -driving car camp quality level identification work has been launched, and the deadline for the declaration is October 10.

Ten -year policy, three major standards

How to build a self -driving car camp?

"Camping economy" can be described as a hot word this summer.

△ "Camping" WeChat index skyrocketed during the summer

On the one hand, due to the repeated epidemic, residents' willingness to travel has declined, and the micro -travel bank model represented by local and surrounding tourism has risen, and the "camping" market that can escape the city and lying flat is heating up. On the other hand Typo data-Origin = "This year" iGnoretag = "TRUE"> This year The popularity of various new media and multiple variety shows for the concept of "exquisite camping" has also attracted more people to join this light ecology. Traveling method.

The Ai Media Consultation Report shows that in 2021, the core market size of the Chinese camping economy reached 74.75 billion yuan, driving the market size of 381.23 billion yuan. It is estimated that by 2025, the Chinese camping economy will drive the market size to reach 144.028 billion yuan.

This is a promising market. The self -driving car camp is the key part of the construction of Chinese camping.

In terms of policies, in the past ten years, policies have been introduced, and requirements for self -driving car camps are required to urge the formulation of standards.

From the perspective of existing industry standards, there are three documents worthy of our attention.

In 2014, the State General Administration of Sports approved the release of the "Open Conditions and Requirements of Automobile Camping Camps" (referred to as "Requirements"), which is the first national standard for camping -related industries in China, filling the gap in my country's system of car camping. And set five star assessment rules. However, at that time, there were only more than one hundred camping sites in my country, more than 20,000 live car owners, and the camping economy was underdeveloped. At the same level of camping, our identification standards were lower than that internationally.

△ The first five -star car camping site in the country

Lishui Camping Land

In 2015, the National Leisure Standardization Technology Commission organized the first batch of four -countries camping site standards for the "Code for the Construction and Service Specifications of Leisure Camping and" Specifications ") to classify different standards for leisure camping. The construction angle is divided into three categories: self -driving camp, tent camping, and youth camps, and put forward construction opinions.

△ "Specifications for the Construction and Service of Leisure Camping and Service"

The second part is the "self -driving camping place", which determines the overall framework for the formulation of self -driving tourism and camping industry standards, and puts forward specific requirements for site selection, planning, services and quality. It can be said that the "Specifications" has the role of an outline for the construction of Chinese camping places, but there is still a lack of clear definition and certification indicators on who manages, control, and how to manage these issues.

According to the survey data of the China Tourism Vehicle and Boat Association, the total number of self -driving tour in China will reach 3.5 billion by 2018, an increase of 12.9%year -on -year. Under such market conditions, it is imminent to introduce more comprehensive norms.

In 2019, the Ministry of Culture and Tourism issued the industry standards for the "Quality Level of Self -Driving Vehicles Camps", which divided the self -driving car camps into 3 quality levels such as 5C, 4C and 3C. Basis. Among them, the necessary conditions include "normal operations for 2 years", "self -driving camp and living car camps, and the number is not less than 20". General conditions include comprehensive location, resource environment, planning and design, functional area settings settings , Road and parking lots such as multiple sections.

△ 5C camp certificate

In 2019, the documents are more applied and instructive on the basis of previous standards, which is of great significance for improving the supporting facilities of self -driving tours and guiding the construction of a living car camp.

Large space, camp+, brand nature

What are the characteristics of the list of camps?

In October 2021, at the 13th China Camp Tourism Forum, the China Tourism Vehicle and Ship Association awarded the first batch of 15 C -Class self -driving cars in the country. In January 2022, the second batch of 20 camps passed the quality level of 5C and 4C self -driving cars. So far, there are 13 5C camps and 22 4C camps across the country.

So, what are the common camps on these lists? Here, the author will take 13 5C camps as an example to analyze.

One of these 5C camps that cannot be ignored is the "big space". In addition to the Yunzhonghe self -driving RV camping site below 100 acres, the area of ​​other 5C camps covers hundreds of acres, and the Guman desert car self -driving camp even reached a scale of 1,3500 acres. And the oversaided space space is not just as simple as capacity and volume.

First of all, from the perspective of natural attributes, Super Camp represents the large range of radiation of space. It can rely on rich natural ecological resources to incorporate the surrounding grass and rivers and deep forest valleys into the camps. ,paradise.

Many camps are located or adjacent to the country -level scenic spots, with beautiful vision. For example, Changzhou Taihu Bay Camping Valley is located in Taihu Bay National Tourist Resort; Laishui Vehicle Camping is located in the National 4A Scenic Area Lishui Scenic Area; Huangshan Tunari Camping Land is only 1.3 kilometers from the gate of Huangshan. In the concept and propaganda of the camp, natural ecological characteristics also occupy a very high proportion. For example, the theme of Yunzhonghe's self -driving RV camping site is "close to nature and enjoy comfort"; The signboard of the city and the small faintly wild "; the campus camping site in Kaisha Island is" Xanadu in the river ".

△ Changzhou Taihu Bay Camping Valley

Secondly, as far as the group combination is concerned, Super Camp represents multiple landforms, multiple formats, and multiple types of projects that can be integrated in the same camp. This is also the basis for 5C camps to create a "camp+" composite mode.

Relying on different landforms and setting a variety of experience items, you can do adventure fields and Air China Road in the jungle; you can engage in bamboo raft drift and water riding in the stream; there are barbecue camping and star fishing in the lake; Wine ... According to different location, provide special camping experiences, RV camps, valley villas, parent -child castles, jungle tree houses, lakeside Meiju ...

△ Xishanquan Automobile (RV) Camping Base Features Specialty Movement

Mars tent

Almost all the propaganda words of 5C camps include the needs of "eating, drinking, drinking, playing, enjoying, buying, and living". "Wait, it has become a composite industrial complex. Above this, unique brand value is refined. For example, Tuju Kaisha Island Camping Land positions itself as "Island House Waterfront Camping Industry Complex"; Tangshan Hot Spring RV Camp is the "Forest Forest RV Camping Land", which focuses on the millennium hot spring culture; The town is "high -end cross -border multifunctional composite light luxury holiday camping place".

△ Tangshan Hot Spring RV Camp

Third, from the psychological perspective of tourists, Super Camp represents this is a low -density, high -security living experience, and it means that here can fully meet the personalized and diversified choices of different people.

For example, Yokoqin Xingle Du · Camping Town has nearly 150 unique accommodation units with different styles, wild fun, and unique Star Kita -free world. Young people can experience the interweaving of multiculturalism at workshops that are open throughout the year; urban white -collar workers can stay away from the hustle and bustle of the city in the lakeside and mountains, and come to a light luxury camping; partners who love the trend and break through the customs can experience the novelty Interesting games ...

△ Hengqin Xingle Du · Camping Town

Super Camp can create a super experience for tourists, but this is only the foundation of the construction of 5C camps, not sufficient conditions. In order to become 5C, in addition to the natural advantages in the location and space, it also requires super planning capabilities and operating capabilities, and has certain strategic significance for regional development.

For example, the Cao Gan Desert Automobile Self -Driving Camp with the theme of Mongolian Culture was rated as "National Five -Star Automobile Self -Driving Camp" in 2018, and successfully hosted the 2018 National Self -Driving Camp Offensive and Defense Arrow Northeast Tournament. In the same year, the Cao Gan Desert Tourism Area won the city's rural tourism development example. It can be said that for Tongliao City, camp construction is not only to develop high -quality self -driving tourist destinations, but also to create a model for the western rural tourism in the "tourism+poverty alleviation" model.

△ Gan Gan Desert Auto Self -Driving Camp

The construction of the Yunzhonghe self -driving RV camping site is also strategic. At the beginning of the construction, Lin Wu, member of the Standing Committee of the Shanxi Provincial Party Committee and Deputy Governor, also personally went to a self -driving car camping site in Yunzhonghe Scenic Spot in Xinzhou. Behind this project reflects Xinzhou's implementation of new development concepts, promoting high -quality development, implementing the transformation and development of resource -based economy, and actively creating major decision -making arrangements for the three major tourism sectors of the Yellow River, Great Wall, and Taihang.

△ Xinzhou News

People, cars, fields

Economic Circle of Live Camp

For the industry, what is even more needed, what is the consumer group in the residential camp? Which industrial agglomerations can be driven? How big is the potential market space for living camps in the future?

Retail e -commerce has a well -known "human, goods, field" theory. For living camps, it can also be explored from the three core elements of "people, cars, and fields".

One is the element of human.

The China Tourism Vehicle Association "China Self-Driving, Vehicle and Camping Tourism Development Report (2020-2021)" shows that in 2020, my country's self-driving tour is 2.24 billion, and the number of self-driving tourists in the country accounts for 77.8%of the total number of domestic travel, which is compared to 2019 The annual increase of 14%. At present, the young and middle -aged groups are the main force of self -driving tour, and the travel methods are mostly family -oriented. The proportion of middle -income groups reached 68.8%. Based on the average number of annual travels of 2-4 times, the group is about 400 million. △ Self -driving tourists traveling companions choose to investigate

Source: "China Self-Driving, Vehicle and Camping Tourism Development Report (2020-2021)" survey data

It can be seen from this report that the traditional customer base of living camps can be said to be almost based on family users. With the normalization of the epidemic prevention and control from 2021-2022, the scale of the self-driving tour group is gradually expanding, and the camping trend broke out in the short term. The concept of concept is gradually penetrating, and standardized living camps will usher in more attention. The "2022 Quality Camping Report" released by Malaysia shows that 87%of campers are "post -80s", "post -90s" and "post -00s", which also means that more young groups will be remitted into this market.

The second is the element of the car.

The "In Store of the 2021 China Vehicle (RV) Market in 2021" released by the China Automotive Circulation Association shows that in 2021, my country's self -propelled living car annual sales reached 12,582, a year -on -year increase of 43.2%, and the average monthly sales exceeded 1,000 units; The sales volume of a living car is 3543; the second -hand residential vehicle completed 1975 transfer transactions.

As a form of mid -to -high -end tourism consumption, the RV travel market has also gone through a long development process in China. If the camp is a large -scale museum, the RV is a flowing home life museum, which has the characteristics of private, independence, mobility. It can be said that the construction of the RV market and the camp is a complementary relationship.

△ RV at 23 ° 8 'Forest Camp in the North Latitude

Domestic companies often use a two -wheel drive layout model. For example, the Tuju Camping under Chery Group is mainly responsible for the investment, operation, franchise and management of RV camping. At present, it has 8 direct camps and 47 chain franchise camps. , Create well -known camp brands such as Huangshan and Tuetong Kaisha Island. The Ruver RV and the United States REV and the United States RV were also newly rising RV brands in recent years.

△ The chief experience officer and spokesperson of Ruver RV "Couple" Zhang Xin Yu & Liang Hong

At the Five Five Meetings of the National People's Congress of the National People's Congress this year, Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Automobile Co., Ltd., proposed 13 proposals, including "Promoting the rapid development of RV and camps in the market, and driving tourism and rural revitalization." In the eyes of many automobile industry, with the improvement of the housing camp and the stimulation of mid -to -high -end consumer demand, RV tourism will be a new hot spot and tourism growth point in the future.

The third is the element of the field.

Multi -level, multi -space, and diversified scenes stimulate the creativity of the crowd and bring economic imagination. From RV equipment, the scenery along the way to the camp scene, people's parking lots are intertwined in it, creating a unique ecosystem.

In addition to the gathering of various industries in space, these living camps will also host and launch a number of activities on holidays and holidays to create topics, boost passenger flow, and empower regional economic. For example, from September to October, Taihu Bay Camping Valley launched eye -catching projects such as childlike haystacks, net red big white rabbits, and children's stage dramas. According to Changzhou City statistics, in the Mid -Autumn Festival holiday, 9 key scenic spots above 4A levels received a total of. Tourists were 283,900, and revenue achieved revenue of 36.852 million yuan. Taihu Bay Camping Valley was among them.

△ Taihu Bay Camping Valley Large Grass Carving

Fengyueyu International Automobile Camp exerts the characteristics of its intersection and travel, and held 2022 Drunk Mei Longjiang G331 Cup China Bolel Self -Driving Camping Tourism Macking Tournament. This event has both platform effects in multiple fields such as tourism, economy, culture, sports, etc., which not only shows the characteristics of "Drunk Mei Longjiang Border Road G331" and the characteristics of all parts of the line, but also promote the integration of car sports tourism. Preheat the two pole Ice and Snow Challenge.

In the future of self -driving tour and camping, the three major elements of people, cars, and fields are indispensable. Only by walking with multiple legs can we promote each other and integrate development.

Conclusion

The ancients often rode a good horse, took a soft sedan, found an ancient road, and saw the mountains and rivers, so there were poetic clouds "Soft Cao Pingsha is over rainy, light sand walking on the road without dust", "Lift the first chat in the sedan Seeing Snow City "" Ma through the mountains and chrysanthemums in the first yellow, and the horse is long and long "... This may be the way the ancients travel.

Now, we are still traveling on the road, but the horse sedan has changed the RV. Traveling is not only a sightseeing feast, but also needs grasshoppers and flowers, but also a lifestyle. It is also a way of life. How to stimulate and meet people's needs for high -quality and personalized travel will be the key to the future of living camps competing for the market.

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