How much can the "original god" game be made to make an animation in an animation in a year?

The "original God", which is over 1.8 billion US dollars a year, has to be an animation.

Recently, Mihayou announced that the animation of the "Original God" animation produced by UFOTable (Fei San), a world -renowned animation production company, was officially opened, and the concept video of the animation project was announced for the first time. As of September 26, in just a few days, the "original God" animation concept video has been broadcast nearly 5 million times on station B.

As a global popular game, "The original God" is extending from one of the most gold -absorbing mobile games to a hot co -branded IP. From Cadillac, Hi Tea, KFC to Gaode Voice Navigation, to the online concert, "The original God" never stopped the footsteps of the IP circle. Now, the animation of the game has become the next goal of this IP.

"It is unexpected. Mihayou will not do this animation project for the purpose of profit. It is more expanded by IP content. Its benefits are not only reflected in the animation, but the entire IP." "Daily Economic News" reporter admitted.

For a long time, the linkage of the film game has been questioned by the market. The explosive game adaptation movies can make a lot of money, let alone the animation of burning money. Is the animation of "Original God" "laborious and not flattering" or "putting a long money fishing fish"?

Global revenue last year exceeded $ 1.8 billion

"Original God" wants to be a Pokémon? "Original God" animation is the first to be exciting than many gamers.

"My money is finally sent to the right place" "Fast and fast", "Hahahaha Dark Come" on Weibo. Under the topic of#““#, fans couldn't wait to discuss it. Prior to this, the two game plots of "Winter Night Fools" and "Snow Feng Feng Chun" released by "Original God" played a short film of more than 10 million in station B.

The relevant person in charge of "The original God" said that the animation project of the original God will maintain the consistent persistence of the high -quality content of the game of "The original God" and put it into the production of the project. "The response and support of travelers are far beyond our expectations. Fighting for animation projects can meet travelers as soon as possible."

"Daily Economic News" reporter noticed that the reason why this animation has caused huge discussions, in addition to the strong appeal of the "original God" IP itself, the UFOTABLE chosen by Mihay also attracted much attention.

After all, in the field of two -dimension, this animation production company that has been established for more than 20 years has high popularity. It has produced animated works such as "Fate/Zero", "The Blade of Ghosts", "The Blade of Ghosts". Blade: Unlimited Train Chapter "Global Global Has won over 500 million US dollars at the box office; the drama" The Blade of Ghost Extinction "series has a total of 1.46 billion playback at station B.

Liao Xuhua believes that the animation of the IP of the original God is different from the previous film game linkage, and it is more to further enrich the content and influence of the IP. "UFOTable's leading production ability plus the powerful market influence of" Original God "can still have high expectations."

In September 2020, "The original God" was officially launched, not only popularity to attract tens of millions of players around the world, but also "with flying" the company behind Mihayou. Sensor Tower store information data shows that 8 mobile games led by Tencent's "PUBG Mobile", "Glory of the King" and Miha -travel "Original God" have received more than $ 1 billion in internal purchases in the global App Store and Google Play in 2021 Income, the "original God" mobile terminal ranked 3rd in revenue of 1.8 billion US dollars.

As one of the most gold -absorbing mobile game IPs, "Original God" knows the "traffic password" of game linkage. From KFC, Pizza Hut, to "changing" ice cream, happy tea, and to Cadillac, many players lamented "I was stubborn by Mihayou again." Prior to this, "The original God" also co -branded with many brands such as the Libang, Xiaomi headset, OnePlus mobile phone, and Gaode Map. In 2021, "The original God" also launched an online concert.

"From the perspective of IP," Original God "is still in the primary cultivation stage. There is a lot of room for growth in the future in the future. Close to this ceiling, there is still a long way. "Liao Xuhua said.

"Film Tour linkage" is difficult to make money

Although the "Original God" has aimed at long animation and has a greater investment in difficulties and costs, it still has an attempt and exploration of Mihayou on IP "Film Tour".

For a long time, whether it is adapted into a game or an animation or movie, the "Links of the Film Game" is always a good business that has always been questioned by the market.

Public information shows that "Film Travel Lien" was the earliest of Youzu Networks (SZ002174, a stock price of 7.78 yuan, and a market value of 7.125 billion yuan) in 2014. Development to drive and integrate related industries to create a new ecosystem of interactive entertainment.

Prior to this, many film and television companies tried to "dream" games and film and television. In 2013 (SZ300027, the stock price of 2.34 yuan, and a market value of 6.492 billion yuan), he invested in the game company Guangzhou Yinhan Technology; 2014 Optical Wiring Media (SZ300251, a stock price of 7.29 yuan, and a market value of 21.386 billion yuan) Limited, investing in Beijing Liangzheng Hengsheng Network Technology Co., Ltd., etc.

For more than 8 years, "the linkage linkage" has always been difficult to see that the phenomenon -level explosive products have successfully broke through. According to the "Daily Economic News" reporter's incomplete sorting out, in recent years, the overall performance of the domestic market of well -known game IP adapted movies has performed tepidly. From the hot IP "Warcraft", "Yin Yang Shi", "Biochemical Crisis", "Detective Pikachu", to the familiar "Assassin's Creed" and "Angry Birds", these IPs have all launched adaptation movies to try to travel. The data shows that in the 14 game IP adaptation of the movie box office of 6.4 billion yuan, the box office exceeded only 3 films with 1 billion yuan, namely "Warcraft", "Biochemical Crisis: Final Chapter" and "Rage Giant", of which "Warcraft" The box office is the highest, nearly 1.5 billion yuan; the box office revenue of 8 films is 100 million to 700 million yuan.

Earlier this year, the series of the same name "Mysterious Sea" produced by the naughty dog ​​studio under Sony Entertainment's naughty dog ​​studio was finally released. Finally, it won 151 million yuan in the box office. The experience is quite similar to playing games. "

In Liao Xuhua's opinion, "movie game linkage" is not a pseudo -proposition, but the most important core is not the linkage from the game to the film and television to the game, but the content to be produced. To reaction.

"In the past few years, the game market was overheated. As long as the film and television to the game, as long as the game is crude, it can make fast money, but there is no long -term value for IP. At present, with the rationalization of the market, the future film game linkage will present a large head to the head. The characteristics of IP are close, but under market pressure, manufacturers will be more responsible for making each product itself. "Liao Xuhua said.

Daily Economic News

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