"Snow King" started to sell water!Still taking a low price route

"Snow King appeared on the supermarket shelves, Mi Xuebing City has begun to sell water!" Recently, the "Snow King Loves Drinking Water" mineral water in the "Snow King Loves Drinking Water" has been officially discussed. According to Mixue Bingcheng related The business staff told reporters that Mixue Bingcheng is gradually being listed on drinking natural water, and has opened an agent distribution consultation. At present, many consumers on the Internet have exposed the purchase information.

Honey Snow Ice City "Snow King Loves Drinking Water" mineral water

"Snow King" also comes to sell water, with a retail price of up to 2 yuan

"Snow King's attacking mineral water? The packaging is too cute, and I immediately bought two bottles." In August this year, Ms. Cai, who lives in Henan Hebi, exposed her two bottles of "Snow King to drink water" on the social network. The reporter continued to search for "Honey Snow Ice City Mineral Water" on this platform, and found that there were more than a dozen purchases of "Snow King Love Drinking Water". Among them, most netizens' homepages were displayed as Henan. Hebei.

3 yuan ice cream, 4 yuan lemon tea, 6 yuan a cup of fresh fruit tea, Honey Snow Ice City is called "Pinduoduo in the milk tea industry", entering the field of bottled water, the main focus is also a low -cost strategy. According to product information, "Snow King Loves Drinking Water" is drinking natural water. The source water is taken from 220 meters underground. Specification retail price 2 yuan/bottle.

It is understood that at present, the bottled water business only enlists the regional distribution agency in the open region. Convenience stores and supermarket agents can purchase goods from regional dealers. At present, a box of 550ml of 550ml of bottle water wholesale price is 21.6 yuan.

In addition to the bottled water business, Mixue Bingcheng has also developed a variety of drinks this year

It is not new to enter the bottle water in the tea brand. Previously, Xixi Tea launched three types of bubbles, and then launched categories such as juice tea, lime tea, and light milk tea. Nai Xue followed closely, and also launched a series of drinks including bubble water, juice tea, and pure tea. Like Mixue Bingcheng, Xixue and Nai Xue also chose to spread goods through convenience stores, supermarkets, e -commerce and other channels.

Honey Snow Ice City "Snow King Loves Drinking Water" mineral water

Entering the bottled water track, Mixue Bingcheng early layout

From the cross -border of tea to the bottle water track, it is not a rash. The news of Miyuki Bingcheng was reported to sell mineral water as early as 2021.

It is reported that as early as June 2021, Mi Xue Bingcheng had obtained the "bottle (snow king loves to drink water)" and "bottle stickers (Bottle stickers)" appearance patent authorization. Different water pure water bottles cannot be determined whether it is used for bubble aquatic products. At that time, some netizens speculated that Mi Xue Bingcheng had to enter the bottle water market, but the relevant person in charge said that the project had not yet conducted store testing.

Subsequently, in July this year, the "box (the snow king loved to drink water)" was authorized by the patent. In order to enter the new trend of the bottle of water, Mi Xue Bingcheng responded to a normal patent application, and the specific market time has not been determined. On September 13 this year, the appearance patent of the "Bottle (Snow King)" applied by Mixue Bingcheng Co., Ltd. was authorized. Summary shows that the design of the product in this exterior is used for the placement of beverages. The design points are the combination of shape and pattern. The product is made of transparent materials. On the 13th, it was reported that Mi Xue Bingcheng completed the listing counseling and was about to IPO.

The impact of the foundation of the listing is the dazzling performance of Mixue Bingcheng. According to financial data, from 2019, 2020, 2021 to January-March 2022, Mixue Bingcheng realized operating income of approximately 2.566 billion yuan, respectively. 4680 billion yuan, 10.351 billion yuan, and 2.434 billion yuan, the net profit realized was about 445 million yuan, 631 million yuan, 191 million yuan, and 391 million yuan. In the dazzling financial report data, it can be clearly seen that Miyuki Bingcheng has grown in explosive in recent years.

According to the information of Tianyan, Miyuki Ice City was established in 1997. It is a national chain beverage brand mainly based on fresh ice cream and tea, covering 31 provinces and cities and some countries in Southeast Asia. Mixue Bingcheng Co., Ltd. was established in April 2008. The business scope is permitting project: the second type of value -added telecommunications business; general projects: corporate management consulting; marketing planning; corporate image planning; meeting and exhibition services; hotel management; Food sales, etc.

Jimu News reporter Huang Yongjin

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