Shanxi: Rural Hiber Entering the era of branding development

In the Yunqiu Mountain Scenic Area in September, it is full of autumn and cool breeze. Tourists who come here, or live in the elegant Kangjiaping homestay, or taste the local specialty diet, and feel the local folk customs.

In recent years, with the continuous advancement of tourism tourism, with rich tourism resources, the homestays in all parts of our province have risen to the trend, and accelerate the development of branding, which not only makes tourists "poetry and far away", but also in line with the local people's development of tourism industry, getting rich and increasing income to increase their income. The beautiful vision has also become an important symbol of the upgrade of rural tourism.

01

Featured homestays, attract tourists to slow down

A few days ago, after the experience of photography enthusiast, Yang Fan made a small video after the experience of the ancient villagers in Kangjiaping, and attached: "I did not expect that in Dashan Scenic Area, there are such beautiful homestays. Shanjiao echo. Here, there is an experience of returning to the mountain forest. "After pushing in the circle of friends and WeChat groups, a lot of praises were caused.

In the past few years, with the "golden signboard" of the national 5A -level tourist scenic spot, Yunqiu Mountain Scenic Area has continuously enriched the new business format, insisted on strengthening the tourism industry chain, and achieved a win -win situation for economic and social benefits. Among them, Kangjiaping B & B is one of the new formats. It attracts tourists in many cities to experience the feeling of returning to Yin Shanlin.

The reporter learned that, unlike traditional homestays, Kangjiaping B & B is committed to promoting the tourism form of life -oriented, incorporating historical culture and art elements, and creating an ancient village brand image of "slow living culture".

Shao Xiuying, an expert in national homestay assessment, said that traditional villages are the scenes of "seeing mountains, looking at water, and experiencing rural winds and villages". The creative design of Kangjiaping Homestay has both cultural heritage and regional characteristics. It played a demonstration role.

According to reports, every weekend and holidays, Kangjiaping Homestay is almost "difficult to find a room." At present, the house has opened 18 courtyards to the outside world, with 94 standard rooms and 5 backpackers, which can accommodate 288 people at the same time. Since its opening on October 1, 2018, the homestay has received more than 100,000 tourists.

In Lingqiu County, many homestays use the unique quiet environment and quaint characteristics of Shanxiang to deeply integrate their own buildings with the surrounding ecological natural environment. The Dream Chasing Inn is located in the Organic Community of Longquogou, Hongshiyu Township, Lingqiu County. The homestay is a rural style and a Chinese style. The surrounding mountains are surrounded by mountains. Full of books, the literary atmosphere is strong, bringing a different accommodation experience to tourists.

The quiet environment and intimate service, the rural homestays open a new window for the return of tourists. In Feiling Village, the city of Fucheng, Anze County, the carefully created "蒹葭 乡" homestay was transformed by eight villagers' idle Sihe Courtyard, and a poetic courtyard name was played. For example, Fusu, Lan Lan, Ears, Hibiscus, etc., you have the idea of ​​staying at a glance. Each courtyard has its own characteristics, some have star theaters, some can barbecue outdoors, and some have small tavern and cafes.

Today, these unique regional rural homestays do not want to leave when tourists come. Many tourists choose here, just want to calm down, slow down, and enjoy unique ease.

02

The quality upgrade is called Xiangxiang Shanxi Cestrication Cultural Tourism Brand

Today, with the rapid development of urbanization, for many tourists, to experience the unique lifestyle lifestyle, staying in the characteristic homestays has become their best choice.

In order to enhance the taste of the hostel and form the brand effect, last October, our province established the Shanxi Homestay Cultural Association, and co -organized the first most beautiful "Taihang Family" selection activity with the Provincial Cultural Tourism Group. The Yuejiazhai cliff residence, which is known as the "Taihang Sky Village", which is known as "Taihang Sky Village", and the "蒹葭 Village House" created by the "Book of Songs" has become a Yiyi, Yiyi The online celebrity punching place of Ju, Yiye, and Yiyi. At present, our province has been rated in the country's first batch of Two -level travel homestays in the country, namely Pingyao County Yiden Inn and Kangjiaping B & B. Among them, Yiden Inn, Pingyao County, is located near the West Street of the Ancient City of Pingyao. It was developed on the basis of the former residence of the Hou Wangbin (the Jin Shang in the Qing Dynasty). During the repair process, the former residence adheres to the principle of "repairing the old as the old", and the ancient buildings of cultural relics are in the true face of history, and strive to pursue the organic unity of modern needs and historical charm.

In order to create brand homestays with characteristics, highlights, temperature, and affection, Zhang Hengshan, general manager of Yunqiu Shan Tourism Development Co., Ltd., introduced the next step, Kangjiaping B & B's inheritance of cultural heritage and in -depth integration of cultural tourism, stacking history and history Artistic elements, upgrade the concept of "returning to the garden+Kangyang", form a cluster high -end homestay project. At the same time, it continuously meets user needs and provides personalized services, creating operating brands, and allowing Kangjiaping B & B to form a unique business card for scenic spots.

In his opinion, the high -quality development of rural homestays does not mean the pursuit of luxury style, but to improve the quality of service. At the same time, homestays should be implanted in local characteristic cultural elements to reflect the local folk customs, and work hard on cultural and creative products.

Similarly, Yuejia Village, Shicheng Town, Pingshun County, known as "Xanadu", focuses on the development concept of "style towns, characteristic villages", relying on unique slate buildings, ancient folk customs and natural landscapes, and work hard. In the experience content, make great articles, differentiated development, and personalization. At the same time, the village invested 3.8 million yuan to build a new high -end homestay on the edge of the cliff, focusing on reflecting the style of "entering the door with unique features and exciting".

As soon as the homestay opened, it attracted tourists from Henan, Beijing, Shanghai and other places to experience it. While meeting the rural experience of different people and the needs of recreational tourism, it has strongly promoted local tourism consumption.

03

The policy is favorable, and the high -quality development of the homestay industry will help the homestay industry

The rural homestays in the green mountains are entering the public's vision, attracting tourists to come. Therefore, the homestays have become a consumption place for tourists to "get satisfied and leave and want to come".

A few days ago, the Ministry of Culture and Tourism issued the "Guiding Opinions on Promoting the High -quality Development of Rural B & B" (referred to as "Opinions"), which clarified the overall goal of the high -quality development of rural homestays: "In 2025, the initial formation of reasonable layout, moderate scale, connotation connotation Rich, distinctive, and high -quality rural homestay development pattern. "

Huang Xianmin, the president of the Shanxi Provincial Best House Culture Association, said: "Driven by rural rejuvenation and policy, rural homestays ushered in a new era." He believes that the reason for the rapid development of our province's homestay industry is: on the one hand, relying on government promotion, and a one The introduction of the series of policies and the construction of characteristic towns, beautiful rural construction, and rural revitalization strategy, on the other hand, due to market demand.

In order to seize the opportunity of the rapid development of rural homestays, the Provincial Department of Literary and Cultural Travel has helped the development of the homestay industry from the aspects of preparation and planning and guarantee measures. At present, the "Shanxi Provincial Rural Best Industry Development Plan" (2022-2030) (2022-2030) (referred to as the "Plan") completed the establishment and research, and the first draft has been formed. The "Planning" through measures such as regional resource integration, spatial structure optimization, cluster demonstration driving, and mechanism system innovation, etc., to fully revitalize the idle farmhouses and homesteads of the countryside, forming a reasonable layout, moderate scale, rich connotation, distinctive characteristics, and high -quality service. The development pattern of homestays guides the province's rural homestays to follow the road of standardization, branding, and clusterization. At the same time, the Provincial Department of Culture Travel will, together with the Provincial Department of Finance, will subsidize and reward the establishment of a national Grade A, B and C -level tourism homestays to accelerate the high -quality development of tourist homestays.

It is worth noting that in recent years, our province has relying on the endowment of historical and cultural resources unique to the Great Wall, Yellow River, and Taihang. In the construction of the homestay, the Shanxi rural homestay represented by the "three people" was initially formed.

Data show that at present, the province's "three people" have reached 458. Among them, the Huanghe family 191, 67 Great Walls, and 200 Taixing people, and generally showed the characteristics of investing in homestay operators, good industry development momentum, increasingly distinctive cultural characteristics, and gradually enrichment of homestay formats.

Next, the Provincial Cultural Tourism Group will formulate the "three people" travel homestay standards around the country's strategy of revitalizing the country, highlighting the "three people" homestay construction and resource integration, and guide the homestay industry to improve the quality of tourism services and operation management.

Zhao Shuguang, deputy director of the Provincial Department of Culture Travel, said in an interview with reporters: "We must seize this policy opportunity, carefully select the advantageous rural homestays, and through reasonable planning and corresponding construction to make it upgraded and upgraded, gradually completion A group of homestay brands with Shanxi characteristics have made rural homestays a strong engine that drives rural tourism development, providing new motivation for our province to comprehensively promote high -quality development. "

Li Meixia, Chief Reporter of Shanxi Economic Daily

Responsible editor: Bai Biwei

School pair: Zhang Fengrui

Review: Kang Yu, Li Qing Liu Ting

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