What's the difference between the first mountain walnut in this fall?

Zhejiang News Client Chu Chenjing Reporter Tang Junzheng Sharing Alliance (Lin'an) Jiang Ping

Lin'an Shan Walnut Shipping is busy

The autumn wind is burst, and the temperature is slightly cool. The small hill walnuts in the Tianmu Mountain area, along the logistics network, appeared in shopping malls, supermarkets, and stalls around the country.

Most of these walnuts from Lin'an District, Hangzhou, 30%of the nation's nationwide walnuts are produced from here, and more than 80%are processed here. It is a veritable mountain walnut processing and distribution center.

Decades of operation have given the words "Lin'an Shan Walnut" with heavy brand value. But there are a lot of "troubles" in development -the quality is uneven, the brands are many but not "out of the circle", and the industrial chain is not complete ...

The transformation is imperative. Many years ago, Lin'an has begun to plan; this year, the implementation or deepening of many measures has given the previous "hidden" actions "explicit".

Recently, we walked into the mountains of Lin'an and tracked the road of transformation and upgrading of a walnut.

Professor Huang Jianqin released a series of standard systems for the "Tianmu Shanbao" mountain walnut series

A set of standards

What are you most worried about when buying mountain walnuts? Many people's answers are that they are afraid of spending high prices, but the quality of mountain walnuts they buy is not good.

This is also a big pain point that has troubled Lin'an Mountain walnuts for many years -there are many main body of walnut production, many of which are family workshops, and the quality is uneven.

This is also the common problem of agricultural products. To this end, Last year, Lin'an released a public brand of "Tianmu Shanbao" agricultural products, covering many agricultural products including mountain walnuts.

"To obtain the authorization of the‘ Tianmu Shanbao ’brand, enterprises need to apply, and the products must meet our standards." Said Gu Xiaobo, deputy director of the Agricultural and Forestry Technology Promotion Center of the Agricultural and Rural Bureau of Lin'an District.

On September 7th, at the 2022 China Lin'an Shan Walnut Opening Festival, the "Tianmu Mountain Bao" mountain walnut series standard system was released, including speculating mountain walnuts, hand -stripped mountain walnuts, and mountain walnut kernels. This is the first agricultural product standard system of "Tianmu Shanbao".

"This is a high standard." Huang Jianqin, a professor at Zhejiang Agriculture and Forestry University and Secretary -General of the Zhejiang Walnut Industry Association, is the leader of the standard drafting. He told reporters that in the field of mountain walnuts, there are currently 26 national standards, local standards, industry standards, and group standards. "The standards we formulate this time are the highest requirements."

For example, the diameter standard of the "Tianmu Shanbao" mountain walnut diameter is 2.0 to 2.05 cm, or even larger; water, acid prices, and peroxidine values ​​are higher than national standards, and strictly control the sugar content.

"According to our survey, the walnuts that meet this standard account for about 10%of the total sales of Lin'an Mountain walnuts." Huang Jianqin concluded that "Tianmu Shanbao" Mountain walnut can be said to be a boutique and best in mountain walnuts.

Gu Xiaobo expects that the release of the "Tianmu Shanbao" mountain walnut series of standard systems, combined with market -oriented power, can guide Lin'an Shan walnut production subjects to continuously improve product quality and bring a "quality change".

For consumers, when buying Lin'an Shan walnuts, you can see if there are four words "Tianmu Shanbao" -show, no, it does not mean that it must be bad; if so, you can rest assured to buy it. Of course It will be slightly more expensive.

"Yao Shengji" headquarters in Longgang Town, Lin'an

A catfish

Not only "quality changes", Lin'an Shan walnuts also need "brand change".

Those who pay attention to the development of Walnut in Lin'an Mountain have a big question mark in their hearts: Why is Lin'an Shan's walnuts the most famous, but there is no household brand with a well -known corporate brand?

Taking the Chinese Nut Food Food City in Longgang Town as an example, more than 170 companies have gathered more than 170 enterprises in the food processing industry chain of the food and food processing industry, but most of them are processed for brand companies; they also have their own brands, but their scale and fame are not large.

Why is this? Some people say that the bosses are "small rich" and lack the motivation to strengthen the enterprise; some people say that they have not seized the opportunity period of the development of Internet brands; others say that Lin'an Shan's walnuts are not worried, and brand marketing awareness is not enough. powerful……

Among the diverse opinions, a "catfish" traveled to Lin'an Mountain walnut industry- "Yao Shengji" headquarters settled in Longgang Town, and the mountain walnut digital factory was also put into operation at the Lin'an Shan walnut rod festival this year.

"Yao Shengji" is a well -known brand in the domestic nut industry. It was born in Hangzhou and is committed to creating the first Chinese walnut brand. Its settlement allowed Lin'an to have the first nut brand with national popularity.

Deng Yangyong is the deputy general manager of "Yao Shengji". He said that relocating the headquarters from the lively Hangzhou area to the mountainous areas of the western Zhejiang, not only the consideration of the company's development, but also helps the "feelings" of the higher -quality development of Lin'an Shan's walnut industry.

In Gu Xiaobo's eyes, the arrival of "Yao Shengji" allows Lin'an's native mountain walnut enterprises to see "a role model" at the door of the house. Taking the digital factories in the production link as an example, through transparent glass, every link of "Yao Shengji" walnut processing and production can be seen, and the degree of automation and digitalization is high.

The arrival of the "catfish" of "Yao Shengji" is more important to "bring changes in ideas": standardize the concept of business, the concept of modern production, the concept of marketing, the concept of scientific and technological research and development, and so on.

A pool of spring water is being activated. "We hope that under its drive, we can have more local brands growing up and moving towards the country," he said.

Please click to enter the farmer harvesting mountain walnuts

An ecology

From the previous mountain forest business model, to the middle harvesting and production, to the back -end brand marketing, and then to extend the industrial chain ... During the interview, the reporter found that not only did it improve the standards and build a brand. Change.

"In the past few years, we have been promoting scale operations and intensive operations under the entire process of disciplinary inspection and supervision." Ding Lizhong, chief expert of Lin'an Mountain walnuts, said that at the current 570,000 acres of mountain walnut forests in Lin'an The area does not wait from tens of acres to 4,000 acres.

Why is this? In Ding Lizhong's view, this is the production relationship determined by productivity--

On the one hand, the scattered operation ratio of large -scale operations is more conducive to the use of agricultural machinery and digital technology, better implementing scientific planting and cultivation, and reducing production costs. On the other hand, the input and output ratio of the walnut forest has continued to decline in recent years. The willingness to operate mountain walnut forest continued to decline.

Ding Lizhong believes that based on ecological protection and sustainable operations, ecological planting is the general trend, and in the future, it will gradually increase the proportion of scale operations. "The ideal thing is to reach one -third of the current planting area."

In the process of processing and storage, Lin'an is also seeking change -in Longgang Town, Lin'an Shan Walnut Dalbu Center is under construction.

Gu Xiaobo introduced that the juice of the pecans from the pecans is very alkaline, and the discharge of random emissions has an impact on the environment; the drying and storage session is not done well, and the quality of the walnut will be affected.

To solve these problems: you can realize the "one -stop" service of pecans, drying, storage, and sales.

"The warehouse controls temperature, humidity, etc., which is more conducive to mountain walnut storage; forest farmers can also sell their mobile phones based on real -time transaction prices, buyers directly to the center to pick up goods." Implement market -oriented operations.

There are more changes in progress: the area of ​​ecological planting has continued to expand, pilot applications such as water and fertilizer integration, harvesting robots, etc., the brain of the walnut industry is continuously iterated and upgraded, and the research of deep processing products contained in the elements contained in pecans and walnuts ...

All changes point to a goal: build a digital service system for the walnut industry chain, mountain walnut ecological development leading system, mountain walnut production village integration and development system, moderate scale operation of 100,000 acres, ecological operations 200,000 acres, mountain walnut -led entire industry The output value of the chain reaches 5 billion yuan.

The transformation and upgrading of the small mountain walnut is expected.

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