Let the sweet potato change from the fruit belly to increase the income "Golden Fruit" Yicheng "New Farmers" brings new "potato" light

Xiao Liqiong, a reporter from Hubei Daily all over the media

At 11:00 on September 19th, a large van of the van was opened directly into the warehouse of Xinnong Food Co., Ltd. More than 4,000 pieces of sweet potato parcels have been "boarded" to the transmission belt one after another, and they were sent into the carriage to "seize".

Right now, it is the time of Yicheng sweet potato. Every day, on the highway to Wuhan to Wuhan, such a "sweet potato car" is endless. Yicheng sweet potatoes send from Wuhan to all directions and walk into millions of households. By borrowing e -commerce, in the small town near the Han River in Yicheng, sweet potatoes have changed from the belly to increase the "gold fruit".

Yicheng "New Farmers" sells 100,000 kg daily

Open Pinduoduo, search for "Yicheng" or "sweet potato", and can easily find the "small farmers" stores that can easily find new farmers' food. In this shop, the 2 catties of chestnut small sweet potato free shipping is less than 6 yuan home, and only 18.9 yuan for 9-10 pounds. Now, "Little Nongnong" will issue more than 10,000 single sweet potatoes and purple potatoes every day.

Chen Kui, the founder of Xinnong Food, was a native of Yicheng, who had been in a university computer for several years. In 2014, rural e -commerce gradually emerged, and he was determined to return to his hometown to start a business. At first, Chen Kui opened a shop on Taobao to sell nuts because it was not a local agricultural product and had no price advantage. He turned to sell rice, because it was too heavy, the logistics cost was high, and the profit was small. After a few years, Chen Kui was determined to find another new category.

In 2018, the concept of rough grain raw and healthy diet gradually emerged, and sweet potato and purple potato began to become popular. Xiangyang and Yicheng are the traditional producing areas of sweet potatoes. After the autumn of the autumn, the end of Yicheng streets traveling through the agricultural vehicle with potato potatoes. Some people put Yicheng sweet potatoes onto the e -commerce platform. The response is not bad. Chen Kui found the seller to make a difference in sales, but did not expect the sales to get up quickly, selling hundreds of orders a day. Chen Kuishun opened a "small farmer" store in Pinduang, and was dedicated to "thick growers", specializing in sweet potato and purple potato. Because of the quality and profit, "Little Nongnong" has been in the top of the sales volume of Pinduoduo sweet potato stores for a long time, with a daily average sales of tens of thousands of orders.

"On average, 100,000 catties are sold every day." Chen Kui introduced that last year, his online store sold more than 10 million orders, and about 20,000 tons of sweet potatoes were sold throughout the year.

31 -year -old Duan Mengyang is also a city. After graduating from college, Duan Mengyang was sold in Guangdong. When he saw Yicheng e -commerce e -commerce winds, he decisively returned to his hometown to start a business. Before selling sweet potatoes, Duan Mengyang also tried many agricultural products such as citrus and kiwi, but it has been tepid. After turning to sell sweet potatoes, open a store for thousands of single performances a week. At present, Duan Mengyang has opened 5 stores in Pinduoduo, and also helped dozens of merchants from all over the country to send sweet potatoes and purple potatoes, mainly to Guangdong, Zhejiang and other regions. In 2021, his store transaction volume was 450 million yuan.

Yicheng sweet potato not only attracted the local "new farmers" to take root in his hometown, but also attracted the "golden phoenix" in other places. Liu Xiong, a native of Yiyang in Hunan, was a doctor, who was transferred to Changsha as a full -time e -commerce company. He has sold maternal and infant products on Taobao and sells Hunan spicy bars in Pinduoduo. Three years ago, he felt the trend of a healthy and healthy diet. The "Hunan" brand he founded began to sell sweet potatoes and purple potatoes. Last year, Liu Xiong moved the company from Changsha to Yicheng with more supply and lower costs. The daily sales of the highest peak reached 20,000 orders.

"Yicheng's sweet potatoes are cost -effective, good quality and low price, so they can be done soon." Chen Kui told reporters that sweet potatoes are steadily sitting on the top chairs of Yicheng e -commerce agricultural products. In the industry, the reputation of Yicheng's sweet potatoes is also "lingering."

According to data, the Yicheng Post Administration provided by the Urban Post Administration, since this year, only through postal express, the sweet potato express parcels shipped every day in Yicheng have exceeded 30,000 pieces and 100,000 kilograms. In the first August, Yicheng Postal Express shipped a total of 6.675 million sweet potatoes. It is expected that the sweet potato project products will be shipped 12 million for the year, with a sales volume of more than 50 million pounds, which will drive agricultural product sales over 100 million yuan. In addition, a large number of Yicheng sweet potatoes are issued through other express companies such as "three links, one Da Da".

Fruit belly "soil pimple" becomes "golden fruit" "golden fruit"

On the morning of September 20th, in front of the e -commerce industry garden at Denglin Village, Ruishui Town, Yicheng, the signature of "Acquisition of Sweet Potato" was particularly eye -catching. Liu Yuanfeng, general manager of Haijie Agricultural Company, enthusiastically greeted farmers who sold sweet potatoes. Liu Yuanfeng and Liu Xiong are partners. Liu Xiong is responsible for operating the online store. Liu Yuanfeng, who has more than ten years of experience in the cultivation of sweet potatoes, is responsible for breeding and acquisition.

Denglin Village is a well -known "Sweet Potato Village" in Yicheng. More than 300 farmers in the village have accumulated 4,000 acres of sweet potatoes and purple potato, and the average household production is more than 100,000 kg.

Liu Yuanfeng told reporters that there are many types of sweet potatoes, and the market demand is different in different seasons. For example, now, it is a slender "watermelon red" pretty sales. After winter, a large smoke and potato is the most popular. The Haijie Farmers 'Association formulates an order to the farmers according to market demand. Farmers purchase sweet potato seedlings based on orders, and Haijie Farmers' bottom prices are acquired.

Duan Mengyang said that local sweet potatoes mature each year from August to November. In order to continue the sales of sweet potatoes in Yicheng, they will follow the trajectory of sweet potatoes to Henan, Shandong, and Guangdong, so that sweet potatoes can be sold throughout the year.

Because of sweet potatoes, in recent years, farmers in Yicheng have expanded sweet potatoes in large areas. At present, there are hundreds of farmers who cooperate with Haijie Farmers, many of them are large households with planting area of ​​more than 500 acres, and even the nearby Zhongxiang City has a admiration.

Not only ensure that the sweet potatoes planted by the folks can be sold, but also sweet potato e -commerce also provides employment for local surplus labor. In the factory building of Chen Kui's Xinnong company, more than ten female workers in their 50s are busy sorting, packing, weighing, packing, and lists of sweet potatoes. In Yiyi, each sweet potato e -commerce company has a lot of such skilled packagers. In Xinnong Fan Company, there are currently thirty or forty people employed by the industrial workers, which are basically the local "post-60s" or "post-70s". The labor cost is 150-200 yuan per person per day. In the peak season, some farmers worked part -time in sweet potato e -commerce companies, and their monthly income could exceed 10,000 yuan.

With the increasing reputation of Yicheng's sweet potatoes, the "new farmers" have also taken care of this golden sign. At the Xinnong Fan Company, sweet potatoes have to be screened twice before packaging; in Haijie Farmers, the elimination rate of boutique sweet potatoes is close to 50%.

The rise of agricultural e -commerce companies further reduces the gap between urban and rural income. According to statistics from Yicheng National Economic and Social Development, in 2021, the per capita disposable income ratio of urban and rural residents in the city was 1.72, a reduction of 0.06 from the previous year.

"Yicheng's sweet potato industry has taken a solid step towards the industrialization of agricultural products." Feng Chujun, a researcher at the China Economic System Reform Research Association, believes that due to the market -driven, the output and output value of the local sweet potatoes have been increased rapidly, and farmers are raised, and farmers Increased income; on the sales side, the income of e -commerce operators and industrial workers has improved significantly. Yicheng sweet potato e -commerce provides a good sample for the development of agricultural industrialization in various places.

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