Thirteen Art Festival special issues ｜ Young, injecting vitality and vitality into Xiangshan Marine Fishing Culture

▲ Photo by Dingfen, Wanxiang Mountain Sea

Wanxiangshan Sea City Millennium Ancient Fishing Township

Xiangshan County, Ningbo City, Zhejiang Province is located between Xiangshan Port and Sanmen Bay. Xiangshan is a large marine county, with an area of ​​6,618 square kilometers, 988 kilometers of coastline, and 505 islands.

The history of civilization for more than 6000 years and more than 1,300 years have bred the long -term fishing culture of Xiangshan. The ancient city of Shipu Fishing Port, which is "in the port and the mountain in the city", was called the only ancient fishing town in China by Yu Qiuyu. The county's 18 townships (streets) are in the sea, and each corner has a strong fishing township style. Xiangshan County has 7 national -level non -heritage projects such as Xiangshan root carving and 15 provincial non -heritage projects; 3 representative inheritors of national non -heritage projects, 9 representative inheritors of provincial non -heritage projects; non -heritage production 2 sex protection bases, 2 provincial non -heritage inheritance teaching bases, 1 provincial non -heritage classic scenic spot, and two provincial non -heritage workshops (created). Area.

Xiangshan is also the "Top 100 Vitality County" in the future. The governance of 100 counties is also the first batch of global tourism demonstration counties in the province. It has 4 4A -level scenic spots and has an annual tourist reception of 6.142 million. It is the first batch of strong construction counties in the province with a total construction value of 71.2 billion yuan, ranking first in the city.

The world's seafood Xiangshan collection, the fishing flavor of the East China Sea is fresh and salty. Xiangshan's "very seafood" is also impressive. The fishermen of Xiangshan used fishing for generations and fish as fish. The folk has the tradition of entertaining noble guests with the "sixteen bowls of seafood", and explains the status of Xiangshan as the "Chinese seafood capital" in detail. After the "Four Seasons and Sixteen Bans" launched after the new and improved replacement, each dish has a poem and a story, which has become the most representative food business card of Xiangshan, and enjoys a well -known in the Yangtze River Delta.

The film "Yuguang Qu" completed in Xiangshan Shipu also made this seaside county famous. In 1933, more than 30 people such as Cai Chusheng, Wang Renmei, Nie Er and other more than 30 people filmed in Shipu Fishing Port to complete the first movie in my country to receive international honors- "Yu Guangqu". Today, Xiangshan is inspired by "a fishing light song" to create a cross -border diversified public art event -the first China (Xiangshan) Yuguang Art Festival, from July to November, covering music, film and television, curation, scenes, scenes Wait for public art activities to lighten the coastline of music and let exercise activate this sea.

The non -genetic inheritance team is younger

In the production and life practice of long -term cultivation of sea animal husbandry and fishing, the people of Xiangshan have created a long history and rich connotation of marine fishing culture, and have become the most distinctive regional culture of Xiangshan and the cultural genes passed down from generation to generation. For a long time, Xiangshan County has taken the direction of protection, innovation, and integration, strengthened institutional and mechanism innovation, deeply tapped its own fishing culture connotation, fully promoted the creative transformation and innovative development of marine fishing culture, and created a new model of cultural ecological protection.

In the process of Xiangshan non -heritage innovation, "younger" became a bright color of Xiangshan. Young, representing vitality, and the continuous joining of young power, making Xiangshan fishing culture full of vitality and vitality. In the list of municipal and county -level non -heritage representatives in 2021, the "post -80s" became the main force. This group of young non -heritage representative inheritors has a more novel concept and a way to update the tide, devoting sufficient energy to non -heritage protection and inheritance work, making Xiangshan's non -heritage more energetic. For example, the national non -heritage "singing news" relies on the protection unit to shoot teaching videos and open cloud classrooms; Baoji Pastry and Capital Capital to launch the traditional cakes of the national tide, foreign cake production skills and other projects to open online stores on Taobao, Douyin and other platforms And through live drainage, increase sales volume, and promote the development of the industry. Among them, foreign cake products are nearly 10 million yuan per year.

At the same time, with the continuous deepening of the protection of non -heritage, the inheritors have carried out apprentices and cultivation, and many apprentices have also become representative inheritors of municipal and county -level levels after mastering core skills. Today, Xiangshan has established a non -heritage protection and inheritance system with local characteristics, and establishes the echelon of national, provincial, municipal, and county -level four -level representative inheritors. The difficulty of project inheritance.

Not only the inheritance shows "younger", but also the social forces participating in the protection of marine fishing culture are getting younger. The "post -90s" folk singer Zhu Heng created "Fisherman's Leave Song" with the national non -heritage "Xiangshan Fishermen" as inspiration, presenting traditional non -heritage elements in fashionable music methods; at the same time, there is a group of young groups of young People are injecting fresh vitality into the protection of marine fishing culture. On August 13, 23 college student volunteers from Xiangshan University Student Non -Heritage Protection Alliance were led by the predecessor of the non -heritage team, and met a "Youth School Meet the Elderly" in the bamboo culture art space transformed into the old granary. Xiangshan County non -heritage protection volunteer service sharing meeting. This "youthist" and "elderly faction" gathering is the proof of "younger" in Xiangshan non -heritage protection.

▲ The Qixi Festival event carried out by non -heritage volunteers Peng Pengling

In order to keep the intangible cultural heritage left by Xiangshan, Xiangshan County established the non -heritage protection volunteer team in August 2015, and won the "Chinese Non -Heritage People" nomination award in 2019. The average age of members is less than 40 years old and come from all levels of society. The new forces of Xiangshan non -heritage protection -non -heritage volunteers take communities and schools as their main positions, and use team advantages to independently carry out various types of non -heritage project research, non -heritage classrooms, non -heritage declarations, skill training, popularization of publicity, external exchanges and other types The event was more than 300 times, and more than 20,000 words were written in non -heritage research reports, serving more than 200,000 people to serve the masses to participate in the protection of non -heritage protection. College student volunteers are the most vibrant power. In February 2022, 44 college students formed the "Non -Heritage College League". According to statistics, the alliance has participated in the event more than 20 times. They use the winter and summer vacations to participate in the non -heritage protection and inheritance work of Xiangshan, and at the same time, combined with the majors and regions they are located to carry out various non -heritage protection inheritance work.

▲ sound wave sharing meeting

Xiangshan also established the Youth Think Tanks of the Marine Fisheries Culture Ecological Reserve, inviting young towns in different fields to build a plan for the construction of the ecological reserve, and build a think tank display and transformation platform- The blue future and widely attract high -end professional talents to participate in the construction and publicity of the ecological zone, and expand the influence and visibility of the ecological protection zone. Gong Jingjing, a writer who wrote "Chasing Fish" and "Born to the Sea", said that as the "post -90s", it is the responsibility and glory of the younger generation to be able to speak for the construction of the hometown.

The audience of marine fishing culture is also becoming young. On June 20, the children of Xiangshanhai Yun Kindergarten were making fish pioneering production with excitement and curiosity. "This is a normal class in the garden, allowing children to feel the charm of non -heritage in their own practice." Said Ou Saiping, head of Xiangshan Haiyun Kindergarten, said that there are various non -heritage courses such as fish pioneering and fish bone painting in the park. Let the fishing culture take root in children's hearts.

Through educating a student to drive a family and affect the masses. In 2016, Xiangshan County Cultural Department and County Education Department promoted the construction of non -heritage teaching inheritance bases, formulated quantitative evaluation standards from the aspects of management mechanisms, curriculum construction, activity results, and subject results.

Li Yunlin, director of the Education and Scientific Research Center of Xiangshan County Education Bureau, said that in recent years, there have been a large number of non -heritage projects with local characteristics through school communities, parent -child activities, and establishment of inheritance bases. , Promote local culture. At present, Xiangshan has identified 36 non -heritage teaching inheritance bases, covering kindergarten to professional high schools, and 9 bases have printed school -based textbooks, involving more than 40 non -heritage projects, and more than 60,000 students in annual training, which has driven nearly 100,000 citizens to citizens. Participate in non -heritage protection inheritance.

Build a platform, innovate transformation,

Marine fishing culture "live"

In the process of promoting the culture of marine fishing, Xiangshan County actively builds a cultural heritage platform for non -heritage, and further improves the social influence and recognition of non -heritage through the agglomeration effect. Through deeply digging cultural resources and innovative working methods, the protection and inheritance of marine fishing culture have become more novel.

In recent years, Xiangshan County has implemented a non -heritage project and representative inheritance record project for the urgent need of endangered projects and inheritors. record. At the same time, the national folklore non -heritage project recording and protection research project pilot "Shipu -Fugang Ruyi believes in the customs" video records, and conducted census on eight projects including sea salt exposure techniques to record the history of the project in detail in the form of graphic forms. , Core skills, representative works, etc.

On the basis of innovating marine fishing culture communication methods, Xiangshan County adheres to traditional media and emerging media two -way efforts, and the inheritance platform is more novel. Under the normalization of the epidemic, Xiangshan actively carried out online activities such as various short video promotion, live broadcast, and non -heritage cloud classrooms to expand the channels of marine fishing culture. In the past two years, hundreds of short videos such as "Canghai Ridge", "Non -Heritage", "Non -Rather", and other series of short videos have been launched. The method of intuitive and effectively promotes the inheritance of marine fishing culture.

Plan the digital application of "elephants with non -heritage". By sorting out non -heritage resources such as non -heritage projects such as non -heritage projects, inheritors, manufacturers, non -heritage bases, and non -heritage venues in the area of ​​the area, a non -heritage data compartment was created. Establish a user information evaluation system and a digital supervision system, and realize the closed loop of "non -heritage projects -qualification review -sorting demand -intelligent matching -business cooperation -evaluation of both parties" to promote the development of the non -heritage economy.

Promoting in the form of games has also made marine fishing culture spread more trendy. In September of this year, taking the opportunity of the fishing period, NetEase's "One Dream of Dreams" and online games with Xiangshan Tourism Group combined the local cultural tourism characteristics of Xiangshan and the game content to hold the online and offline linkage of the living "elephant" series Activity. In the online game, the real scene of "One Dream and Rivers" restores the local fishing scene in Xiangshan and enjoy the fun of sea fishing. Offline players can taste the freshest Xiangshan seafood at the best price and achieve public welfare fishing. And check in the ancient city of Shipu fishing port in the non -heritage scenic spot, taste the game "prop" fairy grass frozen, and can also use the multiple gameplay of the "Yuan Universe" to appreciate the fishing scenery of Xiangshan.

China (Xiangshan) opening festival, which has been held for 25 consecutive sessions, is the main line of marine fishing culture, and has a panoramic display of non -heritage arts and folk customs such as sacrifice seas, Ruyi believers, and Shipu fish lanterns. One of the festivals with the largest strength and the highest brand premium is the unique marine celebration festival in the country. This year's China (Xiangshan) Fishing Festival opened with creative thinking and open mechanism to explore various artistic means such as non -heritage, music, art, sculptures, film and television, digital media to activate unique marine fishing culture. Light up the wonderful new scenes of cultural tourism and upgrade to create a "marine, fireworks, youthful" fishing light art festival. By creating a new scene, new supply, and new consumption of cultural tourism, letting young people show the sky and horses show here, I want to land here, realize the imaginative sky, and stay here to stay here, so that Xiangshan is more friendly to young people to young people to be more friendly to young people to young people. Young people are more promising in Xiangshan, making Xiangshan the place where youth grows into talents and the city of dreams.

Cultural tourism integration,

Create a new IP of "Most Beautiful Coastline in the North Latitude"

▲ China Ocean Fisheries Culture Museum

The China Ocean Fisheries Culture Museum in Shipu is the first marine fishing cultural museum in the country. The entire venue covers an area of ​​9,415 square meters. The exhibition hall not only has a large amount of marine fishing culture and non -heritage relics, but also uses a large number of high -tech elements such as AR technology and naked eye 3D technology. The development of the marine culture and the diversity and richness of my country's marine fishing culture allows modern people to deeply feel the ancient fishing and fishing souls.

The China Ocean Fisheries Cultural Museum used the old factory area of ​​the "Shipu First Cold Factory" built in the 1970s to repair and protect a large number of industrial relics such as ice bridges, ice tower and oil storage tanks. Highlighting the industrial style. In addition to displaying Xiangshan Marine Fishing Culture, the museum make full use of the original area space to build a living room, non -heritage and creative incubation, and food interactive sharing of food.

"Activation and use of" Shipu Yishi ", building the China Marine Fisheries Cultural Museum project, must not only retain the memories of fishing ports, but also reshape cultural charm. The person in charge said that in accordance with the requirements of the cultural tourism format of "fishing township, fireworks, and youth", and adhering to the concept of "seeing people, seeing things, and." Fishing culture research tourism bases, as well as "Cultural and Creative+" and "Business Travel+" Internet celebrity punching in the Yangtze River Delta region, strive to become a runway for nationwide marine fishing culture innovation, creativity, and entrepreneurship.

Culture is the core competitiveness of tourism, and tourism is an important carrier of culture. Based on the overall protection of marine fishing culture, Xiangshan is trying to create a new IP of the "30 -degree coastline of 30 degrees north latitude" and marketing. Through the ancient city of Shipu Fishing Port, the China Ocean Fisheries Culture Museum, Huayu Island and other scenic spots, the charm of "30 degrees north latitude 30 degrees north latitude" is displayed. By implanted marine fishing culture into the homestay, the nation's first "marine fishing culture theme homestay" group standard was introduced to create non -heritage homes and promoted the upgrading of Xiangshan B & B. Through the development of new media publicity and communication, marine fishing culture IP is deeply rooted in the hearts of the people. Douyin's national task activity participated in the video super thousands of branches. The topic of "Xiangshan Most Beautiful Coast Line" added 200 million times, and a total of 1.41 billion times were played. Planning and launching the "Weekend Hi Xiangshan" product IP with Xiangshan recognition. Now it has launched 8 new scenes of "camping+", "yacht+", "non -heritage+", "sailing+", "film and television+" , New gameplay and new experience, continue to explode the tourist source market.

▲ Flower Salt Salt Field Research Activities

Relying on deep non -heritage resources and unique natural scenery, Xiangshan continues to innovate cultural tourism products. Located on the Huazi Salt Field, which is located in the Huayu Island of Gaotang Island, combined with the unique mountains and sea scenery and national non -heritage "sea salt sun production skills", the "island micro -vacation · freedom slow time" cultural tourism products will be launched. , Shilin, Yantian, and Huahai have made organic integration, which enriched new cultural and tourism formats such as non -heritage, leisure, sports, and research, so that Lao Yantian, which inherited thousands of years, has a new life. Since May 1, 2021, about 200 parent -child tourism and research troupes have been received, with a total of tens of thousands of people. CCTV and provincial and municipal media have reported.

Chen Shuping, director of Xiangshan County Culture, Radio, Film and Television Tourism and Sports Bureau, said that Xiangshan will be aimed at "rich heritage, distinctive characteristics, strong atmosphere, and benefit of the public". Promote the construction of the only national marine fishing culture and ecological protection zone in Zhejiang Province, and play "non -heritage+tourism", "non -heritage+education", "non -heritage+industry", "non -heritage+technology" combination, and strive to create Xiangshan non -heritage heritage Protect and inherit new development.

(Except for signatures, the pictures of this article are provided by Xiangshan County Culture and Radio, Television Tourism and Sports Bureau.)

"China Culture News" on September 23, 2022

5th edition -36 version published on the 13th China Art Festival special issue

Among them

"Young, injecting vitality and vitality into Xiangshan Marine Fishing Culture"

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Editor -in -chief: Chen Xiaoyue

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