The State Administration of Radio, Film and Television, Culture and Tourism issued documents to standardize online anchor behavior behaviors

Xinhua News Agency, Beijing, June 22. Recently, the State Administration of Radio and Television and the Ministry of Culture and Tourism jointly issued the "Code for Conduct of Cyber ​​Anchor Behavior".

The "Behavior Specifications" clearly states that the anchors who provide online performances and audiovisual programs through the Internet include live broadcasts on the network platform, real -time communication and interaction with users, and the above -present sound video program. The virtual anchor and content synthesized by artificial intelligence technology shall refer to the specifications of this behavior.

In response to the outstanding problems in the behavioral behavior of network anchors, the "Behavior Specifications" specifies the behavioral specifications and requirements that network anchors should comply with in the process of providing network performances and audiovisual programs in the process of providing network performances and audiovisual programs. Emphasize that online anchors should adhere to the correct political direction, public opinion orientation, and value orientation, and actively practice the core values ​​of socialism; we should adhere to the healthy taste, consciously abandon the vulgar and kiss, resist the bad behavior of destroying the network performance and the online audiovisual ecology; Medical and health, financial finance, law, education and other online anchors that require high professional levels should obtain corresponding practice qualifications. At the same time, the behavior that online anchors must not appear during the process of providing online performances and audiovisual programs, and delineated the bottom line and red line for the behavior of online anchors: must not release the basic principles of violations of the constitution and the content of violations of national laws and regulations ; Do not make up or deliberately disseminate false information to disrupt social security and public order; do not deliberately speculate on social hotspots and sensitive issues; do not speculate in scandal, scandal, inferiority, lower the dissemination, violate the core values ​​of socialism, and violate public order and customs; Showing the dangerous behavior that is easy to cause imitation of minors, and must not show the content of inducing bad habits of minors; do not guide users to interact vulgar, organize institutional fans to tear up, pull stepping on war, rumor attacks, and implement cyber violence; Organizational hype, hiring water forces to brush gifts, etc., imply, seduce, and encourage users to "reward" a large amount to seduce minor users to "reward"; they must not market fakes and inferior products, exaggerated publicity and misleading consumers.

The "Code of Behavior" pointed out that cultural and tourism administrative departments at all levels, radio and television administrative departments, comprehensive law enforcement agencies of cultural markets, online performances and online audiovisual platforms and brokerage agencies, and related industry associations are strengthening network anchor education guidance, supervision and management, and violations of regulations. Treatment and other aspects should be fulfilled to implement their duties and promote the formation of joint efforts. "Behavior Specifications" requires that online performances, online audiovisual platforms and brokerage agencies must strictly implement the main responsibility for online anchor management, establish and improve internal institutional specifications such as network anchors, training, daily management, business score files, and "red yellow cards" management Essence Web anchors that have violated behaviors must be strengthened and restrained; online anchors who have serious nature, multiple problems, and repeatedly teach should be banned. Broadcast in the form of replacing accounts or replacement platforms. The illegal losing artists shall not provide public performances and vocalization opportunities to prevent the transfer of the transfer position. Network performances and online audiovisual brokerage agencies shall provide brokerage services to network anchors in accordance with laws and regulations to safeguard the legitimate rights and interests of online anchors. Platforms and brokerage agencies regulate the situation of network anchors and online anchors to regulate the employment situation. It will be included in the scope of cultural and tourism administrative departments, radio and television administrative departments permit management, daily management, security inspection, and program online management inspection.

[Editor in charge: Shi Ge]

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