2022 The "Good Rural Village" plan fully helps farmers, and the video number creates a new trend of rural revitalization

In the 2022 "Good Rural" series of farmers initiated by the video number, the video number relies on short video and live broadcast capabilities. During the harvest festival, from showing rural charm, helping rural cultural tourism promotion and high -quality agricultural products sales, new farmers' digital skills There are many perspectives such as training to fully help rural revitalization and promote rural development.

Nearly one million people Yun takes "driving a green leather car to a bumper harvest"

On September 23, the video number of the "Harvest Festival on the Train" and the "Harvest Festival on the Train" video number of the seven media jointly planned to help the farmers live broadcast, which attracted nearly 1 million viewers to take the "driving green car car to the harvest". The warm affection.

On the 5652 trains, netizens followed the lens of "Yunnan Radio and Television" to watch the villagers' harvest this year: chestnuts, peppers, small melons, eggplant, red beans, mushrooms and other crops piled up the "agricultural product placement area" of the train. Full.

In the live broadcast room of "Red Net", the vegetable farmers in Jinhe Town took 7272 trains to Tongren to depict fireworks on the farmer's market. The 6274 trains walking in the hinterland of Xiaoxing Anling passed the live broadcast room of the "New Evening News" to bring the autumn colors in the north to netizens across the country.

(On September 23, nearly 1 million people rides to drive a bumper green car)

According to statistics, there are 81 public welfare trains in the country in the depths of the mountains, covering 21 provinces, autonomous regions, and municipalities. After 530 stations, it has become a "bus train" that facilitates the travel and help rural revitalization.

Today, these slow trains are accessing the Internet to achieve another form of "acceleration". The folks use mobile payments to live a convenient life, and use WeChat groups, friends circle, live broadcast and cargo to find the road for agricultural special products ... In the live broadcast room of the video number, the majority of netizens have witnessed the flow between speed and temperature. China is vibrant.

The video number is a good thing for rural areas to build a digital new channel

With the characteristics of low thresholds, easy operations, and wide audiences, the video number has become the "new agricultural tools" of farmers in the new era. More and more high -quality agricultural products are selling them throughout the country through the video.

On September 23, the video number launched the "Harvest Festival to help the farm live broadcast" activity, and JD.com jointly called on merchants, experts, and three farmers anchors to promote rural good things through the video number.

The anchors of the three farmers everywhere have made their efforts. In the depths of Daliang Mountain, Sichuan, the "rural black girl" sold more than 20,000 soft -seed pomegranates for less than 4 hours; The digging method of stick yam has attracted more than 300,000 people to watch, and thousands of pounds of authentic 垆 iron rod yam successively came out of yam fields through live broadcast lives; in the live broadcast room of "Xianhui Fang Agriculture", Shandong smoke and potato 25 The number continued to sell, and the live broadcast of more than 1,000 catties was sold in a single game.

(On September 23, the video number launched the "Harvest Festival Assist Live" event))

During the agricultural activities, with the support of the rural rejuvenation bureaus in Jiangxi, Guangxi, Yunnan, Xinjiang and other places, more video number creators continued to promote the good scenery and good style of the countryside through short video. In the "My Hometown Good" short video series of "My Hometown" short video series, more than 5,000 related short videos jointly launched by JD.com have been released in the video number.

Under the lens of the creator, in the sunflower flowers in Picala Township, Aktao County, Jin Chancan's flowers are swaying in the wind; the Wutong Mountain in the northern Guizhou Valley is immersed in the joy of the incense harvest of rice incense. The Yi village in the township is quiet and peaceful.

Agricultural specialty in various places has also been recognized by the public through short videos to span the limit of space. Guangning Mazhu, Nantong Cold Steamed, Jiangxi Bacon, Lu He Qingmei, Huo Tong Eight Fruit Cake, Duwei Wendan Pomelo, Anhui Laoshan Crispy Pear, Lianyungang Barracuda Crab ... These authentic styles have built a good luck in the video number. "Feng" scene.

The "New Rural Tools" plan helps new farmers to grow

During the agricultural activities, more new farmers are growing. From September 19th to September 25th, Tencent's "New Rural Tools" plans to enter Wuxi County, Chongqing City, Pengshui Miao Tujia Autonomous County, and Puyang Tujia Miao Autonomous County, bringing more than 120 students in each township Offline training for people to play with video numbers.

The "New Rural Tools" plan is Tencent Southwest Headquarters, Tencent Research Institute, WeChat United Chongqing local government, and jointly launched a digitalization to help county revitalization projects. It aims to support new farmers to master digital business tools such as video numbers, corporate WeChat, applets, etc., and reduce The threshold for new rural network transactions has practiced sustainable social value innovation.

6 invited industry experts including Gong Haihan and Face Cloud CEO Li Haiting brought two -day offline courses for each student. Training covers content such as short video creation, video number shop operation, live video number live broadcast, and corporate WeChat community operations, which effectively helps students quickly understand the more complete business links of the video number and WeChat ecosystem.

The live broadcast of the live broadcast and the practice session also brought the enthusiasm of the students into the climax. Nearly half of the students were successfully broadcast under the guidance of the teacher. A number of students reached a transaction for the first time. Tudou, honey, loofah cloth shoes and other specialties.

The video number is rooted in the WeChat ecosystem. Its social attributes and the county economy have natural resonance. In towns with closer social relations, users who come into contact with the video number for the first time can also be faster through WeChat friends, group chats, and circle of friends. Getting attention has greatly reduced the use threshold for new farmers.

The "new farm tool" plan is only the starting point for new farmers to contact digital business tools, but the seeds of the revitalization of a grain of rural villages have been split in dozens of towns and villages in Chongqing.Many students said that they are confident to let agricultural products get out of the mountains and go all over the country through the video number, and they will also impart the knowledge of this training to their fellows to get rich together.(On September 22, the "new farm tool" plan offline training into Peng Shui)

Through the "Good Village" series of agricultural activities, the video number is using short video and live broadcast as a link to reduce the gap between urban and rural areas step by step, let technology go to the countryside and go to the countryside, and connect the information highway of China Unicom's vast world for the development of the country digital economy.In the future, the video number will continue to contribute their own strength in accelerating the revitalization of the countryside.

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