Nissan million pieces, Hanpai women's "touch the net" among the top three in the country

On the morning of the 25th, Hanzheng Street was bustling, and the goods of the Kim Jong -mochable Hanyai clothing headquarters were piled up. The merchant Yin Zhibing ended the early morning broadcast work and immediately notified the factory replenishment in Huangpi.

Recently, the representatives of the People's Congress of the People's Congress of the Hanzheng Street walked into the Kim Jong -mochable Hanyong Clothing Headquarters. "In the women's clothing, Jin Zhengmao Hanpai clothing headquarters, more than 2,000 merchants have self -operated factories, Nissan million (set) women's clothing, and hundreds of thousands of women's clothing styles." Representatives of the People's Congress of the People's Congress of Laorou District, representatives of the People's Congress of the People's Congress, Chen Wei, general manager of the market operation Fang Wuhan Zhengdaxing Commercial Operation Co., Ltd., told the Yangtze River Daily that after ten years of operation, the Jin Zhengmao Hanpai clothing headquarters has developed into the country's largest Chinese -style women's original design, production and sales first -level wholesale market Essence Taking the headquarters of Kim Jong -Mao Hanpai Clothing, the current Hanpai women's clothing capacity has ranked among the top three women's clothing wholesale markets.

Kim Jong Mao Hanpai Clothing Headquarters. Correspondent Chen Yi confessed

"National Nu" teamed up with the niece to suck 20,000 powder

On the afternoon of the 22nd, Yin Zhibing, the head of the women's clothing brand "Yizhuoya", the women's clothing headquarters of Kim Jong Mao Hanpai clothing headquarters came to the original design studio. down jacket. "I want to create a brand that leads the fashion trend. The designer team will produce seven or eight documents every day. In the end, there are only one or two styles that can be made into a version, so as to ensure that there are new models in the stall every day."

Kim Jong Mao Hanpai Clothing Headquarters established a Hanpai original design base. Reporter Wan Ling Photo

Yin Zhibing told reporters that in the early 1990s, he came to Wuhan to do clothing wholesale business and witnessed the heyday of Hanpai women's clothing. Later, he rented two stalls in the market in the Kim Jong -mochable Hanpai Clothing Headquarters, and bought two buildings at Aidi Clothing Industrial Park, recruited more than 300 workers, and founded his own women's clothing brand. Products have been exported to South Korea. At present, his customers are all over Guangdong, Jiangsu, Zhejiang, Hunan, Henan and other provinces.

"In the past, the national costumes looked at the Han school, and the old Han faction brand had deep heritage. Today is not the same as before, but we have been trying to revive the status of the Han style women's clothing." Yin Zhibing said that this summer, "Izhuoya Xin" Winter clothes are tried in the north in advance, and the market response is good. Right now, there are another batch of winter clothes to south.

Despite the stable sources of offline customers, Yin Zhibing took the initiative to contact Douyin in 2019. Soon, he began to play with the niece live broadcast. The two men's warm -ups in the live broadcast room sucked more than 20,000 people, and Yin Zhibing was nicknamed "National Grandma" by a large number of fans.

"Pants Love" 3 months of hot online selling millions

40 -year -old Zhang Tao is from Hanya, Hubei. In 2012, he brought his family to Hanzheng Street with 50,000 yuan, and the headquarters of the Kim Jong Mao Hanpai clothing was where he dreamed of taking off. In the first half of this year, Zhang Tao became the core supplier of the fast -hand video platform with a burst of dresses.

On the first floor of Kim Jong -Mao Hanpai Clothing Headquarters, Zhang Tao's "Xintang Women's Pants" stalls are not large. The style of his pants and skirts sells almost all designed and developed by himself.

The Hanpai women's brand "Xindeol" is located on the first floor of the Kim Jong -Mao Hanpai Clothing Headquarters. Correspondent Chen Yi confessed

"For the wholesale industry, the price advantage is very important. But in order to develop explosive products, I do not hesitate." Zhang Tao said that Xueer is a high -end fabric that takes into account warmth and pendant. The fabric is 3 yuan, and the cost of a pair of skirts increases seven or eight yuan.

This new type of fabric was made by Zhang Tao to find someone to find someone in Shaoxing, Zhejiang. At that time, his request for the supplier was "from zero to 20 degrees, not the ball."

After the fabric was developed, Zhang Tao's wife watched the style of the major live broadcast rooms and Taobao shop's dresses, and found that there were almost no salty skirts on the market. Size and color, uniformly set 79 yuan.

Although Zhang Tao was very confident in this product, he did not expect to sell millions in three months, and his live broadcast room account "trousers love" also followed the fire. Sign an annual cooperation agreement with a well -known Internet celebrity on the platform.

The influence

The reporter saw at the Headquarters of Kim Jong -mochable Hanpai Clothing that many merchants posted advertisements for "supermarkets, Taobao OEMs". It is understood that this summer, the sunscreen jacket, which was founded by the women's clothing brand "Huaqiu", was selling well in major scenic spots in the country. Xiao Yanhua, the chief of the brand, introduced that in addition to the women's style of the independent brand, it is also a large market "cake" for domestic business super and scenic founders.

"A few years ago, traditional categories such as our casual jackets and down jackets have been exported to Russia. In the past two years, in accordance with market changes, we have increased the development of fashion items. Clothing. "Xiao Yanhua told reporters that the current sunscreen jacket has not only had sunscreen functions, but also has become a sports tide suit. It is favored by the aunt of the square dance. Therefore, the fabrics of the sunscreen clothing should be light and breathable, increasing the large size and bright colors.

According to the person in charge of the on -site department of the Kim Jong -mochard Hanyai Clothing Headquarters, Hanpai women's pants and sunscreen jackets are sold well in the country. A group of women's brands have successively settled in foreign merchants, and e -commerce live broadcast platforms have frequently come here to purchase. The headquarters of Kim Jong -mochable Hanpai Clothing has become a gathering place for Hanpai women's clothing brands. The headquarters market and upstream and downstream industrial chains have provided jobs for hundreds of thousands of people.

The Hanpai women's brand "Yizhuoya Xin" is located on the third and fifth floor of the Kim Jong -Mao Hanpai Clothing Headquarters. Correspondent Chen Yi's picture "At present, the Han faction clothing industry has reached 100 billion yuan, ranking among the top three in the national women's wholesale market. In addition to the traditional advantages of large production capacity and high cost performance, the market is becoming more and more optimistic about the original design capabilities of Hanpai clothing "Chen Wei said that original design and manufacturing are the power engine and source of power for the sustainable development of regional economy. In recent years, Laoukou District has proposed to accelerate the construction of Hanzheng Street · Wuhan Central Service Area and focus on creating a "original brand gathering place". Jin Zhengmao Hanpai Clothing Headquarters takes "promoting Hanpai clothing brands, creating Han faction business cards" as its mission, unswervingly build the original design base of Han faction, supports the development of independent brands, promotes the popularity of the Hanpai brand, steadily grasps offline offline At the same time, the advantages guide and serve merchants in the market to build online communication matrix, and promote the win -win situation of e -commerce operations and physical shop operations. Chen Weiji participated in various research and inspection activities organized by the Human Congress of the Hanzheng Street to help merchants conduct bank -enterprise docking and create a good market environment for the development and expansion of Hanpai women's clothing.

In the future, the headquarters of the Kim Jong -mochable Hanpai Clothing will accelerate the pace of "Internet+", build a new market with live e -commerce, and provide efficient communication platforms for brands and buyers from domestic and foreign. New channels for industrial lines to promote the upgrade butterfly changes in the new format and new models of the traditional trading market.

At the same time, Chen Wei also suggested that industry merchants (associations) and relevant departments strengthened the promotion of Hanpai clothing, led the establishment of the Hanpai women's clothing industry alliance to promote the high -quality development of the Chinese clothing industry.

(Changjiang Daily reporter Wan Ling Correspondent Li Fangjun Hu Junfang Zhan Ou Chen Yi)

【Edit: Zhao Ke】

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