Can Chuan cuisine break through?
Author:Red dining net Time:2022.09.26
What kind of imagination will you have after a long history of Sichuan cuisine, after combining prefabricated dishes?
Sichuan cuisine is widely used, with variety of flavors, diverse dishes, fresh taste, and mellow. At the same time, it is famous for its spicy flavoring. Bobo's heads are good at absorbing and innovating.
As one of the most grounded cuisines, Sichuan cuisine has always been loved by the people. Its selection of materials does not pursue preciousness. All of them are things that ordinary people can make them. Compared with those high -row palace dishes, Sichuan cuisine uses home -cooked food as a homemade dishes. The main and high -end vegetables are supplemented, and most of the materials are daily.
Enterprises have entered the bureau, and Sichuan cuisine occupies half -category of prefabricated dishes?
The history of Sichuan cuisine has a long history. As early as 2000, the Bashu people used the three seasonings of peppercorns, dogwood and ginger to form the initial taste system, and outline the soul of Sichuan cuisine with spicy.
△ Picture source: Photo.com
In the Han and Jin dynasties, classical Sichuan cuisine began to take shape, which is characterized by "still taste" and "good sponsor (referring to the taste of pepper pepper and Shu Jiang)."
During the Tang and Song dynasties, the classical Sichuan cuisine was further developed. Classical Sichuan cuisine came out of Sichuan, and "Sichuan Food Shop" spread throughout the city Kaifeng and Lin'an. With its flavor characteristics of "there is no fixed taste, the pretty man treasure", many diners are favored. The cuisine was formed during the Song Dynasty.
During the Ming and Qing dynasties, due to the introduction of peppers, Sichuan cuisine further developed, and finally formed the characteristics of "one dish, one dish, all -dishes and all", "fresh and alcohol, spicy and spicy", and developed into the first cuisine of Chinese cuisine.
Along the way, Sichuan cuisine can be described as the "living fossil" of Shu Di culture. Countless literati and Mo Ke left exquisite poems to Sichuan cuisine. Describing the beauty of Sichuan cuisine, Lu You was appointed to Shu by the court, and wrote a praise verse that "Xinjin -leek is not in the world, more than three feet of goose yellow, the east gate is more strange, and the fat is not reduced."
After thousands of years of accumulation, Sichuan cuisine is compatible and stored, and he has a variety of flavors such as hemp, spicy, fresh, fragrant, sweet, and fragrant fragrance.
Today, what kind of conjecture and outlook will have a long history of Sichuan cuisine, after encountering a new prefabricated dish?
△ Picture source: Photo.com
In fact, before the prefabricated vegetables were hot, many companies had already smelled the pre -production of Sichuan cuisine.
In 2016, Cai Tonghan, the founder of Sichuan Kitchen Supply Chain, to the IT industry to enter the catering industry, and began to explore the standardization of traditional Sichuan cuisine. His company mainly made semi -finished supply chains in Sichuan cuisine and produced semi -fastely meat products such as "powder/noodle head". "We have been 'stealthing' on the B -side for many years, but we have not been well known to consumers." Cai Tonghan introduced that prefabricated dishes have improved the production efficiency of the dishes and reduced the labor costs and land rent of the restaurant's back kitchen.
The big guy who heard the wind and the new hope Liuhe. In 2018, Xinxiu Liuhe Co., Ltd. started to develop a series of self -heating products. The prefabricated vegetable product of the company's brand "Beautiful Food" covers red roasted meat, fish -flavored shredded pork, Japanese curry chicken, etc. In recent years The growth momentum, small crispy meat, fried mushrooms and other items have become "explosive" products.
Not only enterprises, but also local universities in Chengdu have also actively engaged in the integration research and development of Sichuan cuisine and prefabricated dishes. Among them, the "Prefabrication Research Institute" jointly established by Chengdu University and high -gold food has been established, and it is also the first Sichuan -flavored prefabricated research institute in the country.
Gaojin Food Co., Ltd. and Chengdu University rely on co -construction of the Sichuan Provincial Key Laboratory and Sichuan Provincial Meat Food Quality Improvement and Safety Control Engineering Laboratory to establish a "prefabricated dish Research Institute". "Strong quality, fine technology, deep industry, branding, and sincere cooperation.
According to a statistical data provided by Chengdu University Sichuanwei Prefabrication Research Institute, Sichuan -style prefabricated dishes occupy half of the rivers and mountains in prefabricated dishes, and over 70 % of prefabricated vegetable users love Sichuan cuisine.
Which Sichuan flavors are popular?
To say that the earliest Sichuan -style prefabricated dishes, the hot pot that is loved by people is the first category of the prefabricated dishes in Chinese food.
Hot pot is one of the original cuisines in my country. It has a long history and has unique features such as "casual form, warm atmosphere, rich raw materials, and various tastes". From ancient times to the present, from north to south, friends and family members will inevitably have hot pot.
With the continuous expansion of hot pot consumer groups, the market size has continued to grow. The Sichuan flavor hot pot, because of its spicy and refreshing, and special "prefabricated base", took the lead. As a "prefabricated seasoning", its existence also lays the foundation for the prefabrication of Sichuanwei hot pot prefabricated dishes.
△ Picture source: Photo.com
According to the big data of red meals, in 2021, the scale of my country's hot pot bottom material market exceeded 27 billion yuan. Both young people or middle -aged and elderly people like to choose different base materials, and various flavors such as spicy, spicy flavor, and tomato flavor are constantly new.
In addition to Sichuan -flavored hot pot, which other Sichuan cuisine prefabricated dishes have come out?
Whether it is Mapo Tofu, Gongbao Chicken, Fish Fragrant Pork, Backpot, the four famous Sichuan -flavored dishes, or dried pot fat intestines, hair blood, steamed meat, salty white white, red oil chicken, etc. Sichuan cuisine will be endless.
Among them, the most popular dishes, Leshan Bowl Chicken should be said to be hot and famous overseas. Although Chengdu is already the food capital of people's hearts, the rich and diverse Sichuan cuisine makes each city in Sichuan. In memory of the taste buds, Leshan Bowl Chicken is one of the "snacks" outside the name. Can't take it away, but the food can be taken home, holding a few bags of chicken seasonings, so that tourists living overseas all year round are full of surprises. △ Picture source: Photo.com
At present, the bottom of the bowl of chicken is already the largest export product.
In Suining in Sichuan, the local key prefabricated vegetable production enterprise Gaojin Food has launched the "Bashu Commune" bowl of bowls of prefabricated dishes, including 15 prefabricated Sichuan cuisine. In addition to well -known pink steamed meat, sprouts, and sandy meat, such as the taro puff rice and sea salt cheese rice designed for young people.
In Santai County, Mianyang, Sichuan, "Cao's Kimchi" has been a history of hundreds of years. In addition to providing seasoning packages for prefabricated dishes, "Cao's Kimchi" also has its own prefabricated products. "Cao Guozheng" old altar sour radish hoof soup stew, "Cao Guozhen" old altar acid radish old duck soup base material, "Cao Guozhen" composite sauerkraut fish full material ... Sales in China, they are also sold to Southeast Asia, Germany and other regions.
In addition, special Sichuan -flavored dishes such as small crispy meat, sausages, lunch meat, and rattan pepper ducks have begun to take shape.
Sichuan cuisine with a wide range of dishes, diverse dishes, changing tastes, and good penetration, which is made into prefabricated dishes and passed the Sichuan flavor to all parts of the world. This is its mission and glory.
Policy support and industrial advantages are prominent. What is the prospect of Sichuan flavor pre -making dishes?
In 2017, Sichuan Province compiled the "Sichuan cuisine Industrialization Industrial Technology Roadmap".
In 2018, in order to solve the problems of Sichuan cuisine "unable to standardize and the quality of the store", the General Office of the Sichuan Provincial People's Government issued the "Sichuan Province Promoting Sichuan cuisine's Three -Year Action Plan", which clearly promoted the "going global" of Sichuan cuisine catering enterprises. Encourage Sichuan cuisine to set up international standards for the benchmark, improve product quality, and improve market share.
In 2020, the Sichuan Provincial Department of Science and Technology launched a key research and development project of the research and development of key technology research and special product development of Sichuan cuisine.
Sichuan cuisine is famous for the world, with deep cultural origin, production skills and extensive mass foundations. This is the comparative advantage of Sichuan -style pre -production development.
△ Picture source: Photo.com
In terms of raw materials, Sichuan, as a large agricultural province, has sufficient ecological agriculture with sufficient raw and auxiliary materials such as livestock and poultry meat, vegetables, and special condiments.
In terms of industrial foundation, the Sichuan Provincial Government has long supported the development and production of agricultural product processing, prefabricated food, and industrial dishes. It has already had a number of prefabricated vegetable companies that have influence and competitiveness in the country.
In terms of innovation -driven, all enterprises and institutions inside and outside the Sichuan Province have established a "industry -university -research" innovation platform to provide strong technical support for the development of prefabricated vegetables.
In terms of cultural heritage, Sichuan cuisine is named the world and has a wide audience. The prefabricated dishes with over half are Sichuan cuisine, and 70 % of the prefabricated vegetable groups love Sichuan cuisine.
According to a survey of the Sichuan Provincial Department of Economic and Information Technology, in 2021, there were more than 380 prefabricated vegetable companies in Sichuan Province, achieving operating income of nearly 66 billion yuan. At present, there are 30 provincial -level agricultural product processing demonstration parks in Sichuan, and a number of prefabricated vegetable companies covering the production, cold chain, circulation, and sales are gathered. In 2021, Sichuan's prefabricated vegetable industry sales revenue of hundreds of millions of large items, with sales revenue totaling 7.1 billion yuan, of which small crispy meat exceeded 1 billion yuan, canned lunch meat exceeded 800 million yuan, and sausages exceeded 300 million yuan.
△ Picture source: Photo.com
At the same time, in order to accelerate the development of Sichuan -flavored prefabricated dishes and in order to seize the market, Sichuan Province established the prefabricated vegetable industry alliance in June this year. The establishment of the alliance aims to build a development platform, fully support the development of the prefabricated vegetable industry, and promote the high -quality development of the Sichuan prefabricated vegetable industry.
Relying on the advantages of agricultural product resource endowment, processing capabilities, scientific and technological talents, regional logistics, and consumer markets, Sichuan Province has accurately exert its strengths, corporate cultivation, innovation improvement, and platform construction, and supports the oversupply of the prefabricated vegetable industry.
In the next step, Sichuan plans to promote the high -quality development of the prefabricated vegetable industry by further strengthening industrial clusters, cultivating high -quality enterprises, enhancing innovation capabilities, strengthening brand building, expanding market space, and ensuring food safety.
Efforts to cultivate high -quality enterprises. Establish a provincial -level high -quality prefabricated vegetable enterprise cultivation library, strengthen financial support, support conditional prefabricated vegetable companies to carry out mergers and acquisitions and reorganization, and build a group of leading companies with influence and competitiveness across the country.
Focus on improving innovation ability. Dynamically release the core technology research catalog of key areas of prefabricated vegetables, and include the support scope of technological innovation projects. Support enterprises leading, industry -university -research cooperation, manufacturing innovation centers, and technological innovation centers such as pre -production coordinated innovation platforms, and promoting the full coverage of pre -production leading enterprise R & D institutions.
Efforts to strengthen brand building. Create a public brand of Sichuan -style pre -made vegetables, and cultivate a number of special benchmark brands in key areas and segments. Carry out the top ten brand selection activities of the "Sichuan -flavored pre -production" of the most favorite consumers. Support enterprise misalignment to create explosive prefabricated dishes such as "big items" and "series dishes". Hold special promotion activities inside and outside the Sichuan Province.
Efforts to expand market space.Give full play to the role of the "Tianfu Cloud Sales" platform and promote the "offline experience+platform sales+live broadcast and cargo+short video" omni -channel circulation model.Promote prefabricated vegetable products into institutions, schools, enterprises, hospitals, supermarkets, and farmers' markets.Efforts to ensure food safety.Promote the formulation of local standards such as prefabricated dishes, production, packaging and other local standards, and encourage the formulation of prefabricated dishes and corporate standards.Press the responsibility for the safety of real food, organize the training of enterprise integrity management system, and support the development of safety and environmental protection technology transformation.
In addition, in order to regulate the development of the industry, the Sichuan Provincial Cuisine Industry Alliance is preparing the general group standard for prefabricated Sichuan cuisine. It is planned to be introduced in October this year.This standard includes the classification and terms of Sichuan cuisine prefabricated dishes, general technical requirements for prefabricated vegetable production, the quality and safety traceability of prefabricated dishes, and the hierarchical evaluation of prefabricated dishes.
Summarize
Let the "Sichuan taste" walk out of Sichuan, so that everyone can enjoy the authentic "Sichuan flavor" anytime, anywhere, this is the meaning of Sichuan flavor pre -made dishes.
(Author: Red Meal Industry Research Institute)
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