The concept of scientific pets has increased the demand for pet insurance

More than 60 % of pets are willing to pay for pet health

The concept of scientific pets has increased the demand for pet insurance

Today, pet consumption demand has entered a diversified stage. In addition to cat food, dog food and other essential products, pet travel, pet bathing beauty, pet medical examination, pet insurance and other services entering the same mode.

Recently, the reporter saw from the "Pet Industry Blue Book: 2022 China Pet Industry Development Report" (hereinafter referred to as the "Report") released by the Asian Pet Research Institute. The innovative track of pet insurance has attracted the attention of all parties. Some people in the industry have pointed out that the domestic pet medical industry starts late and is in the initial stage. It requires the joint efforts of the industry to promote the healthy development of the industry and move towards the path of standardization, science and standardization.

□ Our reporter Wang Yang

Pet "familyization" has increased the demand for pet insurance

The "Report" shows that the number of pets and pets in my country continues to increase. In 2021, the size of the pet market reached 150 billion yuan, of which 19 -year -old young people were the main pets.

As more "Gen Z" join the pets, pet "familyization" is becoming a trend -many people will use "hairy children" or "son" and "daughter" to call their pets.

The innovation of the concept of pets makes the pet consumer market particularly prosperous. According to consumer insights in the second and above cities of the "Report", the average annual consumption expenditure of over 70 % of the pets is concentrated at 3001 yuan to 10,000 yuan, and the second line is generally 5,000 yuan and below. At the same time, the average annual consumption expenditure of single pets in second -tier cities accounted for 54.7%of pet owners, which is higher than the first and new lines. These consumption accounts for about 5%-6%of most pet owners per month.

It is worth mentioning that the "Gen Z" pets are more prominent in the medical diagnosis and treatment of pet life and are willing to consume pet health services. The "Report" shows that based on pet owners' emphasis on pet health and demand for reducing pet medical costs, more than 60%of pet owners expressed their consumer demand for pet insurance. Pet insurance is the special service item that pet owners are most willing to invest.

New insurance products meet the needs of consumers a package

Data from Zhongan Insurance's semi -annual report in 2022 shows that as of June 30, 2022, Zhongan Pet Insurance has accumulated more than 2.9 million pet owners. During the reporting period, the annualized premium of pet insurance exceeded 100 million yuan, a year -on -year growth rate of nearly 100%.

The reporter sorted out the pet insurance -related businesses launched by many domestic insurance companies to understand that the types of products are roughly divided into two types: one is pet medical insurance, and the other is pet accident insurance. However, based on the needs of pet life cycle and consumer one -stop experience, pet insurance with the attributes of "medical+insurance+service" is more popular.

"I bought products that can be paid by pet diseases and accidents. 'Mao Child' Unlikely of us has medical insurance, and it is generally not cheap to see a doctor. In addition, cat catching dogs and bite are also commonplace for those who raise pets. It is necessary to buy a insurance for pets. "Ms. Wang, a consumer in Zhongan Pet Insurance, said in an interview with reporters that the general expenses for pets for pets are very large, and pet insurance can reduce the burden of pet owners. The insurance she purchased can not only reimburse the treatment costs of various diseases such as infectious diseases, skin diseases, etc., but if pets cause damage to the personal or property of others, they will also provide compensation. "In addition to the basic guarantee of medical care, the pet insurance I bought also provides pet health management value -added services, such as deworming, vaccine, nutritionist consultation, etc." Ms. Wang introduced.

The reporter learned that there are also new pet ecological insurance such as pet food safety insurance, pet consignment insurance insurance, pet anesthesia accident insurance, pet industry accident insurance such as petty insurance, and petty insurance on the market. Innovative products expand the health of pet from medical diagnosis and treatment to healthy life While food safety and travel scenes, while providing protection for pets themselves, they also focus on the risk needs of practitioners in the pet industry, and more scenes meet the needs of pet health services for consumers.

"Pet insurance+designated hospital" may become a trend

"my country's pet industry is in a high -speed development period, and it will definitely bring the overall market's growth in the demand for pet medical and pet health." Some people in the industry said that the domestic pet medical industry starts late and is still in a relatively primary stage. It is necessary to move towards standardization. The scientific and standardized path requires the joint efforts of the industry to promote the healthy development of the industry.

The reporter learned that at present, many insurance institutions are exploring the ecology of innovative pet medical health services and reaching cooperation with many well -known pet medical institutions. Taking Zhongan Insurance as an example, the channels of more than 8,000 high -quality pet hospitals have been linked to the country, forming a scenario -based product and customized service matrix to solve the actual needs of pet medical care.

"By establishing the cooperation between pet insurance and designated hospitals, to a certain extent, you can promote the reasonable diagnosis and treatment of pets, reasonable compensation, and then lock the loyalty of users. Relationships are of great significance. "Some people in the industry analyzed that in the future, the pet insurance industry should continue to actively play the role of insurance as the payment party, actively empower to invest more resources, integrate more services, and launch more pet health guarantee products matrix. "At the same time, the advantages of Internet insurance technology should be used, customized outlet exclusive 'pet medical insurance' solutions can enable more traditional pet medical industries, establish long -term barriers, and improve the overall health of pet medical health ecosystems."

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