"Followers of Member": Inherit the promotion of grandson culture to brighten Binzhou world -class cultural business card

The first Temple of Huaxia Military Studies -Sun Tzu's Bingfa City fully demonstrates the wisdom of soldiers and foreign soldiers (data map)

Culture is the soul of a city, and it is the source of living water that stimulates urban creativity, competitiveness and cohesion. As the first military book in ancient China and world -renowned military works, "Sun Tzu's Art of War" is known as the "Saint Code of the Bint" and is famous for Huaxia and well -known world. As the birthplace of the grandson culture, Binzhou has become the most influential world -class cultural business card in our city. In this issue of "Followers of Member", on how to further inherit and promote Sun Tzu culture, polish the world -class cultural business card of "Sun Tzu's Host", and invite members of the members to provide suggestions and suggestions.

Strengthen internal propaganda and strengthen cultural self -confidence

Sun Tzu Culture is a unique worldwide cultural resources in Binzhou. Over the years, our city has attached great importance to the inheritance and protection of Sun Tzu's culture, vigorously promoted the wisdom of the soldiers contained in Sun Tzu culture, and comprehensively deepened the creation of Sun Tzu's cultural brand. Binzhou's loud cultural brand. However, compared with the status of grandson in China and the international communication application of "Sun Tzu's Art of War", its energy as a world -class cultural brand has not been better released.

At the first session of the Twelfth CPPCC this year, Song Yongxiang, Secretary of the Municipal Party Committee, proposed to improve the "eight quality", and pointed out in the better aspect of "cultural quality". The Yellow River culture and red culture blend, exchanged, and exchanged, and shaped the cultural "DNA" of Binzhou development. On February 28, the city innovated the theme of "Binzhou, Binzhou, Ai Binzhou, Jianbinzhou" themes, and encouraged more people to understand Binzhou, deeply fall in love with Binzhou, and dedicate to Binzhou. Among them, comprehensively promoting Sun Tzu's culture and expanding the influence of the "Sun Tzu's Hometown" cultural brand is also one of the important contents of the event. To this end, the Municipal Sun Tzu Cultural Research Center took the initiative to actively plan, actively planned, continued to promote Sun Tzu culture, and became a brand of "Sun Tzu's Hometown" brand.

"Our city has established the work ideas of '1+2+7+N'. Through the leadership of party building, the two brands of the" Sun Tzu Cultural Forum "and the" Sun Tzu Business War Culture Symposium "of the" Sunda Culture Forum on both sides of the Strait "and vigorously promote the grandson culture into the network , To enter the school, enter the party school, enter the community, enter the enterprise, enter the camp, etc., and do a good job of supporting the elements of the conventional guarantee elements of the grandson culture. We have clarified that this forum must hold academic seminars and business seminars, but also to enrich the content of the forum through multi -element activities such as attracting investment and recruitment of talents, and use more achievements to brighten the forum brand. Higher quality and faster development. "Liu Lei, director of the City Sun Tzu Culture Research Center.

Symposium on theme of "Inheritance and Promoting Sun Tzu Culture"

In order to enlarge the "Sun Tzu's Hometown" brand, the CPPCC's organs also give full play to their own advantages, and specially held a symposium on the theme of "inheriting and promoting Sun Tzu culture" to listen to the opinions and suggestions of members. Zhang Ka, a member of the CPPCC, said that in recent years, our city has made a lot of efforts in building grandson cultural brands, but there are many jobs that can be done in urban planning. For example, there are too few elements related to Sun Wu in life. You can build the Sun Tzu's military theme park in the Zhonghai Scenic Area or other street corner parks, so that everyone can feel the grandson culture in the streets and alleys and station parks.

During the two sessions of this year, Zhangka submitted a number of proposals on inheriting and promoting Sun Tzu's culture. The "Sun Tzu's Art of War" entered the campus, the community, and the marching team. Especially the grandson culture enters the campus activities, and trains students' cognition and love of "Sun Tzu's Art of War" in young people. It can help students establish a correct outlook on war, increase war and military knowledge, and can also strategic vision and strategy ideas. , Improve the ability of speculation and enhance cultural self -confidence.

The cultural connotation of a city is most intuitive to reflect the planning and construction of the city. Regarding the issue of integrating the grandson's cultural elements in urban planning and construction, Zhang Jinze, deputy director of the Municipal Urban Management Bureau, said that the next step will actively promote the construction of humanities park, integrate historical and cultural elements in the design and construction of parks, and increase the cultural connotation of parks, squares, and landscapes. Innovate the bright design of the Spring Festival, add the subject matter of promoting the grandson culture in the Spring Festival brightening, and further publicize the image of the "Sun Tzu's Hometown". Increasing the design of the "urban furniture", in the "urban furniture" facilities such as raid boxes and leisure seats, it is branded with symbols such as grandson sculpture and bamboo slips, allowing citizens to clearly feel the cultural atmosphere of "Sun Tzu's Hometown".

Increase foreign propaganda and enhance the influence of Binzhou city

Historical and cultural celebrities are a valuable wealth of a nation, an important cultural heritage resources. It has multiple value functions such as cultural heritage, educating the people, enhancing the popularity of the city, and even promoting the economic development of a regional regional. The "Sun Tzu's Hometown" cultural brand, as a beautiful window for our city to show the city image to the world, is also helping Binzhou to enhance popularity and bridge bonds connecting at home and abroad.

According to Sun Guangxin, Dean of the Sun Tzu Culture Research Institute of Huimin County and deputy director of the CPPCC Cultural and History Committee, in 1989, the establishment of the establishment of the Chinese Sun Tzu Military Law Research Association and the first international seminar of the "Sun Tzu Military Law" were held in Huimin County. At the meeting, the Chinese Sun Tzu's Arsenal Research Association was established, and the participating representatives put forward the suggestions of the construction of the Sun Tzu's hometown to commemorate the great soldier and saints. The first phase of the Sun Tzu Garden was completed in April 1992 and opened to the public. It opened the precedent of Binzhou Tourism, and it was also the beginning of the Chinese grandson cultural tourism. "In order to promote the grandson culture, we also designed the grandson culture research tour, so that foreign tourists really participated in the construction of the grandson culture of Huimin County. In recent years, cultural and creative products are in the limelight. The combination of intangible cultural heritage such as the New Year Painting and Paper -cutting of the Minmu Edition to create a unique cultural and creative product. We used the Qinghe Town Wooden Edition New Year Painting to make a "grandson of the grandson". During the prevention and control of the epidemic, The image of Sun Wulun was designed to preach Sun Tzu culture as a regional logo during the detection of nucleic acid. "Sun Guangxin said.

Sun Tzu is the historical spokesperson of Binzhou, and the "golden signboard" of "Sun Tzu's Hometown" is brightened. Zhang Bingguo, a member of the CPPCC, believes that holding academic seminars and cross -strait forums on the Straits of the Strait is a good promotion method. Cultural seminars and forum activities have become a brand to further expand the vitality and influence of grandson culture through activities. At the same time, create more film and television works such as small movies and stage dramas, expand the influence of the network, build Huimin County into an Internet celebrity punch place, and develop more cultural tourism products with the help of social forces to form a cultural matrix and let Sun Tzu culture enter thousands of houses Thousands of households. Fully tap the concepts of "wisdom" and "urban construction", and earnestly make articles that integrate Sun Tzu's culture with urban construction, and economic development, so that grandson wisdom is the most distinctive, most characteristic, and most essential logo in Binzhou. Binzhou builds lasting forces.

Pay attention to the use, integrate the wisdom of the soldiers into the development of the enterprise

As the earliest military masterpiece in the world, "Sun Tzu's Art of War" has nurtured countless military and politicians with its outstanding ideological wisdom and profound philosophy, and has also been widely used in corporate management and business competition. Many business schools list "Sun Tzu's Art of War" as a must -read book. Many well -known domestic and foreign companies such as Panasonic, Samsung, and Haier have also learned scientific ideas to guide the operation of the enterprise. From the perspective of corporate management, "Sun Tzu's Art of War" is also very realistic for Binzhou's commercial economic development.

In less than 20 years, Binzhou Zhongyu Food Co., Ltd. has grown up from a small flour processing plant to a well -known national company with more than 6,000 employees. At the end of 2021, it was identified as the seventh batch of national key companies in agricultural industrialization, creating the "Zhongyu model" of "integrated three industries and green cycles". Last year, the "Zhongyu" brand was worth 2.3 billion. From January to April this year, operating income achieved 2.7 billion, an increase of 5 %year -on -year.

Zhang Zhijun, a member of the CPPCC and general manager of Binzhou Zhongyu Food Co., Ltd., said that during the special period of raging epidemic, the company could maintain adversity growth and the entire development and growth process. In terms of corporate management, many places are typical of "Sun Tzu's Art of War." The grandson said, "One is the Tao, the other is the heaven, the third place, the fourth is the general, and the fifth is method." In Zhang Zhijun's view, "Tao" is to help the Tao and lose the way. To this day, Zhongyu has adhered to the concept of "making money with conscience", so more and more consumers; "Tian" is to recognize the entire economic and social development Trend, in the overlapping of the century -long change and century epidemic, seize opportunities and go up against the trend; "ground" is to see the location of the same industry, including the location of the same industry and the position in the global health food pattern; "It is to select and match the middle and high -level cadres, including the R & D team and management team; the" law "is the program of the enterprise. With the system, framework, and platform, it has binding and attractiveness, and everyone can achieve common development on this platform.

"Using the wisdom of the grandson to manage the company, many companies in our city are affected by the" Sun Tzu's Art of War "." Said the first -level investigator of the CPPCC, the grandson said, " If you win, you can win more, not to mention, let alone. "It means that when various things have not arrived, you must plan and predict in advance and make various preparations. There is no far -sightedness, and you must have a close worry. Thinking of various difficulties, taking response measures in advance, the company will be red against the trend. Of course, the method of winning success is not the same. Only by continuous innovation according to the changes in objective conditions and never stop, can we "form infinite", overcome all difficulties, and keep moving forward. For those who are always successful, the pedestrian is often arrived. The wisdom system constructed by Sun Tzu has become a label for the new development and new practice of Binzhou. I hope that the wisdom of Sun Tzu will benefit more companies, and hope that the people of Binzhou will condense these wisdom and strength into the construction of a higher level of Fuqiang Binzhou and create one after another after another to create one after another and create one after another. New miracle.

(Reporter Long Wei Correspondent Zhang Chuanzhong Zhang Kang)

- END -