Grasp the development opportunities e -commerce to help Alar's agricultural product sales

In mid -June, the strong and sweet Xinjiang Xiaobai apricot was listed. The Xinglin edge of the Eleven Yunlong Forest Cooperative of the First Division Alar City is a busy scene of joy: the small white apricot picked by the artificial site, after the selection of the grades, the package is covered with a protective net set; many e -commerce companies are The anchor is lined up in one word, and the goods are available on the spot and consumers are purchased offline; the express delivery on -site delivery is delivered to the courier on the site of the express delivery.

The picture shows the sales site of the Live E -commerce of Yundelin Cooperative

"This year is the first year when we sell Xiaobai apricot through live e-commerce. At the peak, there are up to more than 1,000 orders per day, and the sales volume is about 1-2 tons." Yu Guozhen, a group of Yunlonglin Cooperatives, said, "Xiaobai apricot apricot. The fruiting period is only ten days, and the skin is thin and not resistant to storage and transportation. In the past, it can only be eaten locally in Xinjiang. Now through e -commerce channels and logistics, the farthest sales are sold to the northeast and Hainan. Also increased. "

E -commerce channels have made more and more Alart -colored agricultural products nationwide and the world. In recent years, the first division of Alar City based on the pilot of the "national digital countryside" and gradually established the "government investment, corporate operations, public welfare -based, and market -supplemented" e -commerce development pattern, realizing the effective connection between small farmers and large markets , Promoting e -commerce benefits farmers.

In order to promote the development of e -commerce, the government has provided subsidy policies for the sales links of enterprises and individual product products, and formulated detailed supporting policies for e -commerce enterprises to land, e -commerce industry agglomeration, product sales, and logistics cost subsidies. Thanks to the strong support of e -commerce policies, most agricultural cooperatives and growers have been sold through e -commerce platforms. The branding and standardized planting and sales models have gradually formed, and economic benefits have increased year by year.

Five companies including Alar Hongyuan Jindai Agricultural Development Co., Ltd., Tamou Farmers' Farmers Professional Cooperative, Xinjiang Zhongshun Zao Industry Farmers Professional Cooperative, etc., all registered online sales in Jingdong, Tmall, Pinduoduo and other e -commerce platforms. ; Each year, on the "Alar -Taizhou Online Direct Sale of the New Year", "Xiguo East Delivery" and other platforms selling fruits online, of which the sales of the nine regiments in 2021 achieved sales of more than 30 million yuan.

The enterprises and individual industrial and commercial households of the 13th regiment were 12.6 million yuan from January to June 2021, and the retail sales of e-commerce retail from January to June 2022 were 25.2%, achieving a growth rate of 100.2%; through Taobao, Tmall, Xiao Xiao Red books, B, WeChat, Douyin and other social shopping platforms, the total number of online retail transactions was 61.6 million yuan in 2021. Through the construction of e -commerce platforms, conducting e -commerce training, and release of prize -supplement policies, it has promoted the transformation and upgrading of traditional enterprises, carried out daily live broadcasts, carried out online product display, realized online and offline integration, and effectively expanded agricultural product sales channels. More than 10 e -commerce companies such as the e -commerce studio of Populus Popularity and E -Commerce Co., Ltd. have been cultivated.

Eleven regiments played the role of the integration and traction of the e -commerce industry, coordinated the integrated operation of enterprises such as special cultivation, business and logistics, and strengthening the development of industrial clusters. There are 11 e -commerce small and micro enterprises in the whole group, 4 e -commerce companies, more than 500 individual online merchants, and 2 specialty flagship stores such as fruit exchange. Among them, the "Jiangnan Five Qiao" e -commerce alliance effectively drives the sales of agricultural travel products and promotes the integration of agricultural and tourism. In addition, build a smart e -commerce platform, sign an agricultural product direct supply agreement with 148 planting cooperatives to link the origin and sales terminal; At the same time, operation; establish a online purchase and sales and distribution system, implement the "production supply and marketing+e -commerce platform" business model, and build a "company+base+cooperative+e -commerce platform+employee" linkage mechanism.

Brand construction is of great significance to the development of e -commerce. The first division Alar City launched the "Tarim River" regional public brand in 2018, including 56 sub -brands, covering red dates, walnuts, fragrant pears, rice, dairy products, etc. Enterprise products with quality standards have performed brand authorization, and the development model of "public brand+sub -brand" has been formed and implemented in the entire field in 2021. The 32 -category brand registration has been completed.

Quality is the core competitiveness of e -commerce. To this end, the first division of Alar City has completed the completion of the product traceability supervision system, improves quality guarantee and product quality traceability system, and realizes the full life cycle of agricultural products to ensure quality and safety. In 2017, the "Aral's Forestry Fruit Industry Metro Subsidity Demonstration Base -Organic Small Nuclear Gray Detaida Source Anti -counterfeiting Project" was selected into the Ministry of Commerce E -commerce into rural projects. The Apple traceability system built by the six regiments Kunguo Industry Association has covered the 700 acres of traceability bases, which can realize the full -process information traceability of apple planting, packaging, transportation, and sales.

The logistics distribution model innovation is promoting the accelerated development of the Alar e -commerce industry. The First Division Alar Forest Fruit Enterprise Establishing sales outlets such as the agricultural product trading market of the Xi'an Yurun Global Procurement Center, the Chengdu Haiba wholesale Market, and the Guangzhou Ruyifang Market. "By putting agricultural product warehousing to Xi'an, changing time in space, accelerating the timeliness of logistics distribution, and promoting Alar's agricultural product sales. It not only guarantees the stable income of growers, but also innovates the Alar agricultural product sales model." The Secretary -General of the Fruit Industry Association Wei Yuanjie introduced.

E -commerce public service hardware facilities are continuously improved, and e -commerce experience halls, e -commerce practice centers, and Zhongchuang Space together together to form a comprehensive e -commerce comprehensive service space with "experience+communication+intelligence training"; at the same time, brand marketing and e -commerce integrationSoftware modules such as services, digital logistics, e -commerce platform operations, and agricultural product information interactive platforms are gradually complete.The organic fusion of hardware facilities and software functions increasingly improves the e -commerce ecological chain of Alar.At present, there are 102 e -commerce enterprises in Alar, 1321 e -commerce personnel, and 867 stores on major e -commerce portals.Looking forward to the future, the gold signboard of the "Tarim River", the strengthening of the product quality and quality of the product, and the more convenient and smooth logistics transportation.High -quality development of Alar agricultural industrialization.(Liu Xiongfei, Liu Qinghua)

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