Jining: Fully build a new benchmark for "two innovations" of Chinese excellent traditional culture

Gao Junfeng Sex

Since 2013, Jining City has made every effort to build a new benchmark for the "two innovations" of excellent traditional Chinese culture, and promotes the research and explanation of excellent traditional culture and the promotion of popularization and popularization. Culture flying into ordinary people's homes, and also strives to seize the International Confucius Cultural Festival, Nishan World Civilization Forum, 2022 Shandong Tourism Development Conference and other cultural exchange opportunities to promote excellent traditional cultural exchanges and spread. The cultural "two innovations" of the "two innovations" of the culture of culture and the world's cultural tourism cities are quietly ariring in the land and Mencius land.

Take Nishan World Civilization Forum as the platform

Construction of world civilization exchanges and mutual assessment

Virtual exhibition halls, online conferences, real -time live broadcast, multi -person interaction, a modern technology, breaking the limit of time and space, and realizing the organic integration of virtual and reality. In order to preheat the upcoming the 8th Nishan World Civilization Forum, at 9 am on September 20th, a special conference -20122 Global "Cloud Festival" Yuan Universe Press Conference was held. The audience immersed the stunning and coolness of the integration of Confucian culture and modern technology for two thousand years.

Based on the hottest "Yuanli" theme of the "Renalian World" theme of the "Renalian World" theme, the hottest "cloud festival hole" theme is the hottest "cloud festival hole" form at the moment. High -end echo.

This year's "cloud festival holes", Jining City not only joined the Confucian temples, cultural temples, and Confucian institutions at home and abroad to jointly release the joint initiative of the 2022 "Global Cloud Festival", but also upgraded and launched the global "Cloud Festival" online festival platform. On the basis of creating "China Confucius Network -20122 Global Cloud Facile Confucius Live" and other live broadcast programs, the "Watch the Temple of the Temple along the Yellow River" sacrifice theme live connection activity, "Confucius in my heart" short video Call for activities, "Classic Confucianism" ... The form of diversified activities is to inject a full sense of times and "youthful state" for the holding of the Nishan World Civilization Forum.

Promoting the excellent traditional culture of China, first of all, it is necessary to strengthen research and explanation. The Nishan World Civilization Forum has created a valuable platform for strengthening the world civilization exchange and mutual learning.

In this regard, Jining City has vigorously implemented the three -year action plan of the Nishan World Civilization Forum to improve the project, strive to build a highland of traditional cultural research, innovate the joint cooperation mechanism for cross -departments and universities, and strengthen the joint collaboration with domestic and foreign Confucian research institutions and high -end think tanks. Gathering Qufu Normal University, Nishan World Confucianism Center, the Confucius Research Institute, Mencius Research Institute and other well -known national Confucian research and education institutions, selected 23 high -end talents at home and abroad, and established 12 high -end academic teams of Confucianism research. A number of influential academic works such as "Confucius" and "Chinese Traditional Bato Interpretation Series", and a number of classic interpretation books for the public have been published overseas, such as "Confucius Family Language Interpretation" and "Analects Interpretation", and built world Confucian literature The collection center is put into use, and the ability of traditional cultural research and interpretation has reached the international leading level. This year, there are 7 "two innovations" projects in Jining City Social Sciences Planning and selected 7 provincial humanities and social sciences projects.

The improvement of academic research ability is inseparable from the blessing of "international" and "openness". Jining has always adhered to strengthening and mutual learning with civilization exchanges with countries around the world, continuously expanding the influence of important festivals such as the International Confucius Cultural Festival and the Nishan World Civilization Forum, and launched the implementation of the development project of excellent traditional culture in China, and strives to build influence at home and abroad. The Confucian research education and communication platform actively integrates into the construction of the “Belt and Road”, promotes the excellent traditional culture of China, further brightens the “Confucius Hometown -Shandong Shandong” brand, strive to be a good cultural messenger, and contribute wisdom to the world ’s civilization exchanges and mutual learning. strength.

Take "Eight Integration" as the starting point

Create the "Two Innovations" first -line demonstration zone

This summer, Zoucheng Mengyuan undoubtedly became one of the most sought -after cultural punch locations. In the Mencius Hall full of ancient rhymes, the children who came to participate in the study trip entered the non -heritage display area in the sound of Zou Luli, or followed the screen animation to make the Mencius plastic pendant, or condensed the "Lord League" cultural and creative culture and creativity Line -handed handbooks ... "Crossing" the special non -heritage experience in ancient times opened a new window for visitors to understand traditional culture.

Qufu Changyou Confucius Research Institute, the Confucius Museum, and Nishan Holy Realm "New Three Confucius", Meng Yuanli is non -heritage; Zeng Zi found home training, Shengsi Academy Ming Xinli ... Walking in today's hometown of Confucius and Mencius, promoting The regional boundary of the excellent traditional culture of China has long been broken, and gradually lived a game of planning, organizational, quality, and highly highly culturally "two innovations".

If you want to seek a long distance, draw a blueprint first. This year, Jining listed the "two innovations" strategy of implementing a culture of culture as one of the "Nine CPC Strategy" of the city center in the next five years. On the basis of), the implementation of the implementation of "Jining City's" Eight Integration "to accelerate the construction of the" two innovations "of the" two innovations "of the" two innovations "of the" two innovations "of the" two innovations "of culture , "Shandong hand -made Jining Good Gifts" promotes projects, public cultural services, and integration of cultural tourism resources, including the promotion of publicity and publicity of cultural tourism resources, implement five major projects, and build 100 cultural "two innovations" demonstration sites at high standards.

To build the "two innovations" demonstration zone of the excellent traditional culture of China, Jining chose to "eight integration" with Chinese excellent traditional culture (eight integration into the construction of spiritual civilization, incorporate youth education, integrate cadre political and moral construction, integrate grass -roots social governance, integrate cultural tourism high Quality development, integration into rural revitalization, integration into the construction of the network, and integration into urban development) are the starting point. On the one hand, tree benchmarks and demonstrations have been established to build a number of demonstration sites such as national teacher training bases and national youth excellent traditional cultural inheritance experience bases; on the other hand Continuous exploration has made useful attempts for the integration of outstanding traditional culture into life. Do not forget to open up the future, be good at inheritance to better innovate, and the popularity of the popular culture of excellent traditional culture is by no means a day. It is necessary to stick to the earth and learn.

In this regard, Jining promotes the construction of the Civilization Practice Center in the New Era, and conducts six entrance projects such as the entry of excellent traditional culture, entering the school, entering the family, and the countryside. +Academy ", Confucius Academy, Nishan Academy's Chinese School of Public Class and other public cultural service models; adhere to traditional culture to promote social governance, and build a" harmonious "social governance service system throughout the city; Successfully hosted major cultural activities such as the Confucian Conference of the Confucian Confucianism, National College Student Analects, China Network Integrity Conference, and "Belt and Road" annual release of Chinese characters. Incorporating the "traditional" and "modern" barrier, the bridge from "thought" to "action" was set up, and it became a strong spiritual force for high -quality development of Jining's economic and social development.

Implementing the "cultural empowerment" strategy

Create a world cultural tourism city

On August 13, the seventh "Creative Jining" Cultural Product Design Contest and the first "Confucius Cultural Tourism Cup" hand -creation contest awards ceremony was held in Jining High -tech Zone. The theme of this contest is "creative hand -made, exquisite life", aiming to explain the ideological connotation, era value and unique charm of Jining cultural tourism resources, promote excellent hand -made skills, discover and cultivate local traditional handicraft companies, and "Shandong in Shandong The brand of Jining Gifts "is promoted to the market.

The unremitting efforts of "Creative Jining" seven years have not only continued to be rich in tourism products, but also an innovative interpretation of excellent traditional culture. When there are more and more "cultural and creative" products that are in their hands, wearing, and at home, the valuable Chinese cultural wealth gradually integrates into life through the presentation of the characteristics of the times and the communication form suitable for adolescents.

"Two innovations" are the source of power to promote cultural tourism, and it is also the needs of the times. In order to enter the "cultural city" to the "Cultural Strong City", Jining has been committed to enlarging the advantages of cultural tourism and creating a world cultural tourism city. Jining took the opportunity to host the 2022 Shandong Tourism Development Conference, coordinating the "resource integration, layout optimization, brand shaping, product development", vigorously implemented the "cultural empowerment" strategy, planned and constructed the Nishan Holy Realm, the Confucius Museum, etc. A number of pioneering projects, organizing and implementing a number of cultural tourism projects such as Luyuan Town and Fuxing Road. Special brands such as night tour "" canal memory ", high standards to build the ancient town of Nanyang, Weishan Lake Tourism Area won the national 5A -level scenic spot ... Under the traction of major cultural tourism projects, the excellent traditional culture of China has gradually" lived "and" promoted "Get up, form a good situation of the development of culture, tourism, and economic and social interaction.

In addition to high -standard construction of cultural tourism destinations, Jining has also continuously created from well -known research and tourism destinations, the quality improvement action of the "Jifeng Confucian Rhyme" literary and artistic works, promotion of cultural heritage protection, and strengthening foreign cultural communication and exchanges. Force, a group of "Following Confucius", "Time", "The Hometown of Confucius and Mencius", and the "Confucius Banquet" special section of the "Confucian Mencius Hometown", "Confucius and Mencius Hometown Han Bei Xing Xing" Cultural tourism brands ... Cultural tourism is experiencing a "new cross -border" from simple tourism formats to comprehensive economic and social development, and play a role in cultural tourism brands on a wider stage. In the first half of 2022, there were 244 cultural enterprises above the designated scale of Jining (38 newly added from the end of last year) to achieve revenue of 3127 billion yuan. , Two -ranked second place in the province.

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