Pet health products embark on the road of refined development

With the upgrading of new consumption and the promotion of scientific pets, more and more consumers have begun to pay attention to the nutrition and health of pets. A few days ago, the pet nutrition expert brand Reddog Red Dog United Irai Consulting jointly released the first "Pet health product consumption attitude insight into the White Paper" (hereinafter referred to as the "White Paper") in the pet industry. "White Paper" shows that the penetration rate of pet health care products in 2021 reached 62%, and 51%of pet owners believed that they needed to replenish health products for dogs and cats daily. Among them, hair health, supplementation of nutrition, protecting the stomach and prevention of the stomach and prevention are the most anticipated health products functions for pet owners.

On September 22, when the reporter searched for "pet health products" on multiple e -commerce platforms, it was seen that at present, there are many pet health products brands, and the product functions involve calcium supplementation, hair protection, digestion, and physical fitness. RMB hundreds of dollars. After the sales are sorted, the hair cream and nutritional cream products are ranked at the forefront. In the evaluation of a certain brand of hairy cream products, some consumers said: "Cats have a lot of hair loss, it is necessary to eat chemical cream, the product is good, and the cat will not vomit hair after feeding, and the stomach is better."

In terms of product dosage, "White Paper" shows that compared with tablets, powder and liquid agents, paste pet health products are more obvious in feeding convenience, palatability, and interactivity. And "post -95" consumers recognized. Pet owners will supplement their pets to supplement their nutrition through various methods such as self -preparation, nutrition cream, nutrition formula and nutritional powder, and nutrition creams have many ways to feed, nutrition science ratio and easy absorption. Advantage.

In recent years, the rapid development of my country's pet economy has allowed more consumers to understand the latest changes in the field of pet food. The first level of pet food as a pet nutrition has also attracted many companies to enter the game. Data from Tianyan Check shows that at present, there are more than 1.394 million operating scope of my country that contain "pet food", and the state is in business, duration, relocation, and relocation of pet food -related companies. In the past ten years, the development of pet food companies has gradually accelerated. In 2021, the number of registered enterprises exceeded 600,000, and the annual registration growth rate has reached 240.04%.

Chinese pet foods are mainly divided into pet health products, pet snacks and pet main food. "Analysis of the Development Trends and Future Prospects of China's Pet Health Products Industry (2022-2029)" shows that the proportion of pet snacks and pet health products has steadily increased, and the proportion of pet health products increased from 11.9%in 2014 to 2018 to 2018 12.9%year.

Recently, the annual report released by many pet food companies has also revealed that pet health products are being recognized by more and more people, and have become the track for many companies.

The 2022 semi -annual report released by Jianhe Group showed that pet nutrition and care products business (PNC) revenue was 730 million yuan, a year -on -year increase of 35.4%. PNC business unit consisting of pet nutrition brand Solid Gold Solid GOLD Solid GOLD Solid GOLD Solid GOLD PNC business unit contributed 12.2%to the Group's overall income. Among them, the sales of PNC China market continued to achieve a strong three -digit increase of 108.6%, and sales reached 168 million yuan. Solid Gold is the second in China's high -end cat food, with a market share of 19.6%. Jianhe Group said that it will continue to develop Solid Gold's business in the Chinese mainland market. Recently, it has obtained 7 new pet food offline sales licenses and plans to launch new products in the second half of the year.

The 2022 semi -annual report released by China Pets showed that in the first half of the year, in the main business of Zhongye's main business, the revenue of the main food of pets increased by 58.4%, the revenue of pet cans increased by 31.6%, and the revenue of pet supplies and health products increased by 104%.

The 2022 semi -annual report released by Nestlé showed that the total sales of Nestlé increased by 9.2%in the first half of the year to 45.6 billion Swiss franc (about 31.3015 billion yuan), which achieved organic growth by 8.1%. Contributor.

Chen Xiaodong, the head of Nestlé Purina Pet Food Business in Nestlé, said in an interview with the media that behind the high -speed growth of functional pets is the increasing attention of consumers to nutrition and health. They hope that products can target pets for pets There is a unique solution for a characteristic or problem, not a grain from snacks to large. In addition to pet grain, the company has also begun to consider entering nutritional supplements to make the product line more perfect.

Industry insiders said that with the increase of consumers' nutrition and health, pet health products have shown a refined and anthropomorphic trend, ushered in a new climax of development, enriching product types and improvement of product professionalization will become pet health care Product enterprises establish differentiated competition advantages.

Text | This newspaper intern reporter Yan Li

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