Culture review | 370 million people to enjoy the canal feast, why is it wonderful?

The scroll of "The Epic Map of the Grand Canal" is slowly opened; the "Night of Suzhou" in the Yunchang Fair is full of light; more than 4,000 people in more than 900 domestic units in 72 cities and more than 20 countries in China attended the conference; Outside the live broadcast of more than 10 hours per day, professional anchors and Internet celebrities "exploration", tourists come ... On the 25th, the 4th Grand Canal Cultural Tourism Expo ended three days after three days, and nearly 100,000 people walked in At the six major theme exhibitions and related activities of the Yunchang Expo, the online audience exceeded 370 million people to share the "feast" of this Grand Canal culture.

With the "Grand Canal" national symphony concert on the evening of the 22nd, the beautiful Tiger Hill Night Tour praises the flow and eternal flow of the millennium canal, a feast of a cultural tourism will be opened. The Tiger Hill Light Show is still overwhelming, and tourists have entered the Canal City Cultural Tourism Exhibition. The Suzhou Pavilion told everyone "good", and Yamitang Street, Yamitang River, and Su -style style are at first glance. Appreciate the "Ten Scenery of the Canal" in the Suzhou Pavilion and the vinegar of the Zhenjiang Pavilion, and co -operate with the "Sun Wukong" and "Pig Eight Precepts" in front of the Lianyungang Pavilion.

The "Silk Road and Canal" international exhibition with the theme of the "Silk Road" and "Canal" dialogue is full of "international". 105 companies that attract Central Eastern Europe and South Korea, Germany, the Netherlands, Italy, Thailand and other countries to participate in the conference. Amoy. The lively African dance and Muay Thai show also attracted a lot of onlookers. Under the epidemic, the consciousness of the human destiny community, which is "knowledgeable and near, is a neighbor", makes this Silk Road and the canal more meaningful.

"Hello, the meals you ordered." The "Canal Food and Culture Exhibition" invited more than 100 companies and units, 20 non -heritage gourmet masters, and exhibited more than 800 products on the spot to display the rich products and products and in all aspects of the Grand Canal Basin. Famous dishes. The catering and delivery robot in the Canal Food Culture Exhibition Hall is even more eye -catching. Not only can it be unobstructed in the flat ground. After setting the program, it can even take the hotel elevator by themselves to find the corresponding room number. Can pick up meals by themselves. The "Food · Technology" exhibition area has settled in 9 smart catering heads, and smart catering equipment such as cooking robots, smart cooking machines, 3D chocolate printers, etc., showing the new picture of the future development of the gourmet industry.

At the characteristic tourism product exhibition, breaking the barriers to imagination and reality, the "MR interaction system" opened the universe of the virtual and real -life elevation, and the 40,000 NEC high brightness projection equipment performed 3D drawing on the spot to help immersive cultural tourism night tour product innovation. Establishing experience projects such as "24 -hour urban study" and "Baidu unmanned car". The science and technology empower the field of cultural tourism digital content ecology and intelligent connected cars, all of which reflect the unlimited new world of "cultural tourism + technology".

At the Digital Cultural Tourism Industry Exhibition, the use of holographic dazzling screen technology, the digital virtual human "Maple Ling" incarnation of the Digital Cultural Tourism Industry Exhibition is recommended; the audience can also watch the "Floating Sixth Ji" and "Peony Pavilion" performed by virtual reality. Use digital technology to show "Jinling Map", the audience wears a bracelet, that is, the first -person perspective can "walk in" the ancient paintings, and the 533 "people in the painting" are in the bustling Jinling market. Human landscape. Vibrant digital cultural products, high -end intelligent cultural tourism equipment, all reflect the strong momentum of science and technology empowering cultural tourism.

The Canal heritage also breaks through the traditional model. Through technologies such as VR, AR, creating a "dazzling non -heritage" experience scene, setting up "non -legacy home Yuan universe experience", "digital non -heritage hybrid actual experience" and "canal non -heritage digital corridors ", Integrate traditional culture with digital technology, transform non -heritage unidirectional transformation into two -way human -computer interaction, break through time and space restrictions, vividly and interestingly display the characteristic non -heritage projects along the Canal cities, and give 2500 years of world cultural heritage "China Grand Canal" new vitality.

This year's Expo actively conforms to the new trend of exhibitions under the prevention and control of normalization epidemic, and innovatively builds the "Online Games Expo" for the Digital Exhibition Platform of the Games Expo. The online transportation expo has accumulated more than 2,200 exhibitors and more than 500 buyers to provide online consultation, exchange, appointment, transaction and other services. The cumulative number of visits on the page exceeds 200 million, promoting the intention of the online transportation expo's intention to transaction by 1.46 100 million yuan.

At the Fair, the latest cultural tourism results also handed over the perfect answer. The "Shuiyun Jiangsu" digital tourism card is officially released at the transportation expo. Tourists across the country can purchase through various online channels to achieve "one card on the hand to travel to Jiangsu". At the Grand Canal Digital Cultural Tourism Industry Development Forum, the "Top Ten List of the Grand Canal Fund Investment and Finance of the Grand Canal Fund" and "2022 Grand Canal mother -child fund recommendation project list" was released; 2022 Jiangsu Cultural Tourism Consumption Heat List "and" White Paper for Consumer Consumption of Jiangsu Cultural Tourism from 2021-2022 ".

Based on the global canal, the "circle of friends" of the canal has expanded again. The Canal Urban Cultural Tourism Exhibition attracted a total of 36 cities in 8 provinces (cities) along the Grand Canal and Shanghai and Jiangsu counterparts. Increased to 65 %.

The Grand Canal has flowed for thousands of years, crossing ancient and modern, connected to China and foreign countries, not only broke the territory of the water system, but also broke the national border of civilization.In the future of the Grand Canal, the guardians are also expected to continue to dig deep into the connotation of cultural heritage, realize creative transformation and innovative development, and make the Grand Canal culture glow in the new era.Yangtze Evening News/Zi Niu Journalist Zhang Nan

Edit: Qin Xiaoyi

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