The "anchor" peach "anchor" peach becomes "Internet celebrity" at the celebration of celebrations

——The Yan Zhao all the way "Feng" scene ③

Li Zhi wants to introduce Shenzhou Peach to netizens in his own Taoyuan. Reporter Jiao Lei Photo

In the golden autumn season, in the thousand acres of peach garden in Mashuang Village, Muzhuang Village, Shenzhou City, Hengshui, the red peach was bent with red peaches. Peach incense is filled, and the busy peaches farmers and tourists waiting to taste on the ground can be seen everywhere.

"Our peaches, thin skin and delicate skin, sweet juice, friends in the new live broadcast room can order a little attention ..." In the early morning of September 23, in the "ideal Taoyuan" of Mazhuang Village, Li Zhi wanted to support The shelves, skiggically yelled at the mobile phone. In the live broadcast room, Li Zhi wanted to introduce the history of Shenzhou Peach to netizens. Finally, he did not forget to add its own advertising words: "Peach originally produced, e -commerce sent you home, the taste is the purest, and the satisfaction is satisfied. Payment."

Shenzhou peach has a long history and is known as the "king of peaches". Speaking of peaches, 42 -year -old Li Zhi thought endlessly: "I grew up in Taoyuan, and I have been picking peaches, choosing peaches, and selling peaches with my parents since I was a child." Three years Earlier, Li Zhi, who was working outside, wanted to go home and take over his parents' Taoyuan, hoping to continue this sweet industry that carries nostalgia.

"The peach picking period is short and the skin is slim. I could only sit on the ground and wait for the buyer." Li Zhi said that in recent years, with the rapid development of the Internet and modern logistics, the new generation of peach farmers have aimed at Internet business opportunities. Essence The local government is actively connected to e -commerce platforms and express logistics, and promotes the peaches of Shenzhou to cross thousands of rivers and enter millions of households. "Now our Taoyuan gate is the courier site. As long as customers place orders online, most cities can receive fresh peaches within 24 hours."

Not long ago, in 2022, the Peach Picking Festival and the tenth "Peach King Contest" were held in Mazhuang Village. In the meantime, the online "Shenzhou Peach Festival" at the same time quickly became hot online. After participating in the competition, Li Zhi wanted to live broadcast on the video platform borrowing. Not only did he sell peaches, he also added peach culture elements to the live broadcast, attracting the attention of netizens from Tiannanhai. In a few days, tens of thousands of pounds of peaches were sold out. "Taoyuan's income this year is more than 100,000 yuan." Li Zhi said with a smile.

The mobile phone becomes a new farm tool, and the live broadcast becomes a new farmer. In Shenzhou, more and more young peach farmers are transformed into a "live show". Selling peaches on the Internet not only changed the way of sales, but also made the peach go further. Li Zhi wants to say, "The peaches are getting more and more red, and our lives will become sweeter and sweeter."

Source: Hebei Daily

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