The consumption vitality of Chongqing business district is not diminished

In the intersection of summer and autumn, Chongqing encountered the strongest high temperature heat wave since 1961. However, the high temperature of 40 degrees Celsius still cannot stop the enthusiasm of citizens shopping. On the premise of high -efficiency overall overall prevention and control and economic and social development, and adherence to the general policy of dynamic zero, Chongqing has continued to release consumer vitality. As a unique "consumer business card", the major business districts in Chongqing accelerate the pace of innovation and transformation, transformation and upgrading, and are moving towards the goal of "world -renowned business districts".

Business circle business card and new identity

"For our old Chongqing people, Jiefangbei is the symbol of Chongqing business. The Jiefangbei has the first high -end cinema and the first indoor skating rink in the Jiefangbei. "The current liberated monument is completely different from the past. Shopping here is no longer limited to shopping malls. Various sports, trends, high -end experience stores and concept stores and first stores are increasing."

Chongqing Jiefangbei, which has the first commercial pedestrian street in the West, has witnessed the development history of Chongqing business districts. Now it has realized the gorgeous turn towards intelligence, trending and high -end. The "Development Report of China's Urban Commercial District (2021)" shows that in 2020, Chongqing Jiefangbei Pedestrian Street passenger traffic exceeded 100 million, the turnover reached 17.22 billion yuan, and the average daily passenger traffic exceeded 300,000.

The change of the liberated monument is the epitome of the transformation and upgrading of the Chongqing business district. In recent years, Chongqing has supported industries such as developing experience, high -end business, headquarters finance, cultural and creative industries in key business districts. Since the epidemic of new coronary pneumonia, traditional stores here have continuously transformed into experience stores, cross -border stores, concept stores, and full category stores to promote online and offline integration and development.

At present, the major business districts of Chongqing have basically achieved the development of the entire format of eating, housing, housing, traveling, and entertainment. The online and offline integration of merchants in the region has reached more than 80%, and the degree of agglomeration of well -known business brands has reached more than 90%. Busty areas. As of the end of 2020, there were 12 commercial districts with a total retail sales of Chongqing's social consumer goods above 10 billion yuan.

On July 3, consumers purchased cosmetics Wang Quanchao/ Photo

"The business district is a business card in Chongqing. Jiefangbei Business District uses the area of ​​less than 1/20 in Yuzhong District. Even under the epidemic, it still creates half of the GDP of Yuzhong District and the retail sales of social consumer goods in 4/5. It is a model for the construction and transformation of the business district, "said Peng Heliang, deputy director of the Chongqing Municipal Commerce Commission.

Old film rinse new images

"In Chongqing, I have witnessed the prosperity of Hongya Cave. This is why Chongqing has become a city in an international consumer center city. Gathering popularity and the flow of merchants. Commodity, the transformation and upgrading of the Chongqing business district is very successful. "Said Ma Shitao, vice president of digital technology.

The optimization of the supply structure is the key to the transformation of the Chongqing business district. In recent years, Chongqing has established a tertiary business district development pattern with the central business district as the leader, the core business district of the city, and the community -made business district. The "group development" business district culture that gathers mid -to -high -end consumption, carrying service experience, and displaying urban cultural images has become a unique "consumer business card" in Chongqing.

"In the process of promoting Jiefangbei -Chaotianmen to build a world -renowned business district, we adhere to internationalization, keep an eye on the mid -to -high end, and further promote the construction of immersive, experiential, and interactive business districts." The district mayor Huang Maojun said that it activates and uses more than 80 historical sites and excellent buildings in the area to build a community of exhibition halls such as Shipping, Tongcheng, Place Museum, and other exhibition halls, making it "the film of the old Chongqing and the living room of the new Chongqing."

Digital upgrade is the focus of Chongqing business district and shopping malls. In the Jiefangbei, a 3D screen can see the real -time image of the entire core business district store and the data of people. China Telecom and others have developed a big data platform here. WeChat/Alipay has developed small programs and smart car finding systems ... Big data and intelligence are empowering the Liberation Bei Business Center to provide citizens with a more convenient shopping experience.

The relevant person in charge of Chongqing Department Store stated that in 2020, the ranking of 52 retail listed companies nationwide ranked first, and the company's operating income also increased in 2021. The success of Chongqing Department Store is the credit for digital upgrades. Through digital upgrades, the company has restructured traditional department store payment channels and innovated preferential payment.

Liangshan city night in the characteristic business district

Luozber, the chief expert of the China Tourism Research Institute of Changjiang Tourism Research Base and a senior adviser to Chongqing Tourism Economy Development, believes that how to build a convergence development agglomeration area with leisure and entertainment and tourism as its core is the future development of the Chongqing business district and move towards it. The key to internationalization.

In July 2021, the State Council approved five cities including Chongqing to take the lead in carrying out the cultivation and construction of international consumer center cities, bringing new opportunities to the construction of the Chongqing business district. In October of the same year, the "Outline of the Construction Planning of the Shuangcheng Economic Circle in Chengdu -Chongqing District" was released, which gave Chongqing a mission of "building a world -renowned business district". Subsequently, Chongqing further proposed to build two world -class business districts, 10 high -quality business districts, 100 characteristic streets and towns, and several business, cultural tourism and development agglomeration areas.

At the level of supporting the economic development of the first store, Chongqing has strengthened the reward. A well -known domestic and foreign commercial brand enterprises have the first Asian store, the first store in China (Mainland), the first store in the southwest, and Chongqing's first store. In the first quarter of 2022, Jiefangbei -Chaotianmen Business District has successively appeared in 15 first -store brands. On December 9, 2021, the "Eighteenth Ladder" Old Street Night Scenery Tang Yi/ Photo, located in the "Eighteenth Eighteen Slash" old streets near the Jiefangbei of Chongqing

The bright night view is another important scene of the opening of a new consumption format in Chongqing business district. Essence At present, 60%of Chongqing cities consumption occurs at night, and sales of large shopping malls from 18:00 to 22:00 accounted for about 60%of the day. The role of night economy on the urban economy has increased year by year.

"Relying on the advantages of the" two rivers and four banks '', we highlight the four major elements of mountains, water, cities, and bridges, focusing on night, night, night rewards, night play, night buying five nights, rich night consumption formats, cultivating 'no' no Ye Chongqing's brand, making new business cards for beautiful cities. "Zhang Yongwu, director of the Chongqing Municipal Commerce Commission, said," In the next step, it will also lead and create new demands for the market with high -quality supply. Life has both, stimulate the vitality of the market, and continuously create high -quality life in the process of building an international consumer center city. "

Source: "Half Moon Talk Internal Edition" 2022, No. 9

Reporter Banyue Talk: Wu Kunpeng Zhao Xiaoshuai Li Xiaoting | Editor: Zhang Xi

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